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Helpful New Year’s Resolutions for Local Businesses Looking to Enhance Online Reputation

The New Year always means new opportunities. For us here at ReviewTrackers, we see the arrival of 2013 as a great chance to take our online review monitoring platform to the next level.

At the same time, we also welcome the opportunity to help local business owners everywhere enhance their online reputation and visibility – and stay on top of online conversations about their brand, product, or service.

To ring in the New Year, we came up with a list of New Year’s resolutions that, hopefully, biz owners can find inspiration from. Be sure to check out the items on the list! If you need help on getting any of these things done, let us know and we’d be glad to share more tips and tricks that will enable you get to the next level.

Claim your unclaimed social media profiles, business listings, and review pages. The more flags you plant on the Internet, the greater control you have over the information that can be found about your business online. You may already have a Facebook page and a Twitter profile, but don’t stop there. Claim your business, too, on online directories, business listings, and review sites like Yelp, Google My Business, Foursquare, Citysearch, and Yahoo! Local, among many others.

Helpful New Year’s Resolutions for Local Businesses Looking to Enhance Online Reputation

Blog more. When was the last time you wrote a post on your company blog? Exactly. It’s easy to think that only a small number of customers really care about your blog, but that’s not the point. Business blogging helps you achieve a bunch of other things, too, that will help you enhance your visibility. It gives you a chance to establish your authority, extend the reach of your readership, create fresh, unique content (that search engines can find), and be an opinion leader in the industry that is most relevant to your business.

Create events online. Not enough business owners leverage the ability to create online events and build buzz around their brand. Don’t underestimate the impact that these events can make. Post more Yelp deals, post check-in specials on Foursquare, schedule Google+ hangouts with your community, and announce upcoming news and promos on Facebook. In the age of social media, it’s always great to give your existing and potential customers something positive to talk about.

Add Google Maps on your website. Want people to find you more easily – both on the Internet and your business’ actual physical location? Then embed a Google map of your business location (or locations) on your website. This will help you gain more visibility on local search results (location-based search queries) while also guiding nearby potential customers as they try to find their way to you. Don’t forget to add driving directions and your business’ contact information!

Mobilize your site. Smartphone and tablet use is on the rise. Ride the wave by creating a mobile version of your website, if you don’t yet have one. Yes, your business needs a mobile website right now. That way, you create a thumb-friendly source of info that doesn’t look crappy on smaller screens. More importantly, you remain relevant to your customers, who are increasingly carrying their iPhones or iPads or Android phones and searching for businesses (where to eat, where to go, where to stay) based on their location.

(Check out: Mobile Ad Spend Grows Faster Than Expected, Now at $4 Billion)

Effectively manage and consistently monitor online reviews. Online reviews affect your reputation and your bottom line. That’s why it’s so critical to stay on top of what your customers are saying, so you can join the conversation and respond whenever you need to. Don’t have time to check review sites one by one? Let our online review monitoring platform, ReviewTrackers, do the job for you. Save yourself the hassle and let the tool collect all your reviews from all major review sites, and aggregate them all in one central location.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.