Optimizing a website for local search results is a top priority for any business. Not only does it improve your ranking on search engines, but it can also bring in more customers. Our 2017 Local Search Report showed that 35 percent of all search traffic is local. Within that group, 53 percent of customers will…

citation tools

The use of citation tools is vital to your rankings in local search results. A typical citation provides the Name, Address, and Phone number (NAP) of your business, and Google and other search engines view this packet of information as one of the major contributors to determining your business’ authority, online and offline prominence, and…

google third party review rules

Many websites feature embedded third party reviews from sites like Yelp, Google, and Facebook, and they’re placed on specific pages such as a business’s location page. But according to Google’s senior webmaster trends analyst, those reviews don’t help increase the rank of the page. However, it might still provide some benefits in other ways. Google’s…

vitals reviews

A positive online presence for healthcare professionals is a must, which makes it critical to manage Vitals reviews. Vitals.com features over 1 million doctors in its database along with 165,000 facilities. Consumers use Vitals to find information on a potential healthcare provider, and they rely on feedback from other users. In fact, 60 percent of…

Introduction: Consumer Insights For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. This allows them to understand more completely and accurately how customers feel and think, what they need and care about, and how they make purchase decisions. Consumer insights also empower businesses to think and…

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. This is even more effective with millennials, who rank word of mouth…

glassdoor business

There’s never been a more important time to claim your Glassdoor business page and manage your company’s employer brand. There are two reasons why this is the case. First, there’s an historic labor shortage – meaning there’s never been a more competitive time to hire the right talent. Secondly, job applicants are starting to conduct…

Having an OpenTable business profile is a no-brainer choice for restaurants that require reservations. The San Francisco-based website lists over 40,000 restaurants worldwide and 21 million monthly users find a new place to eat thanks to the OpenTable platform. It’s also a major player in restaurant reviews. The company estimated that over 850,000 reviews are…