Everyone knows that having rave reviews helps your business stand out on review sites like Google, Facebook, and Yelp, but embedding reviews on your own site can also improve SEO performance and increase conversion rates. Before you rush out to do so, you should know about the right and wrong ways to incorporate reviews on…
What is Yelp Transaction Platform? Yelp’s Transaction Platform is a feature that enables users to make direct business transactions like bookings, delivery, and pickup directly though Yelp. It is Yelp’s response to the question, “How do I allow customers to purchase food, activities or book appointments directly on Yelp?” Since it was first introduced in…
The relationship between Yelp and consumer behavior is obvious, and there are plenty of research infographics to back up the claim. These infographics show how Yelp influences everything from local purchases to holiday shopping. If your business isn’t on Yelp yet, then these visuals should convince you to create a listing. When you’re ready, check…
Advertising on Yelp has the potential to bring more exposure to your Yelp business page. When you create an ad on Yelp it doesn’t just appear on the site’s desktop platform; it also shows up on its mobile website and on the app. The following features are available for any business. However, Yelp has two…
Facts and Figures About Yelp Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Founded in 2004, it has also become one of the top digital platforms for businesses looking to improve their online reputation, enhance their search engine visibility, engage with potential…
What are Facebook Local Awareness Ads? Facebook is a great tool for businesses to reach people. But to achieve marketing success on the site, you have to do more than just set up or claim your Facebook business Page. It also involves more than just posting promotional content or uploading photos, then blasting your personal…
Photos take up a majority of Yelp’s visual elements, but business owners, marketers, and Yelp users alike can also add video to a Yelp business page. With video, you can show a sneak peek of your locations and the products or services they provide. On the flip side, consumers can add video to a Yelp…
Why Track Yelp Reviews? Depending on what they say, Yelp reviews about your business can bring customers in or scare them away. According to Nielsen: 74 percent of the consumers searching online for a local business turn to review sites like Yelp. Review sites also drive higher conversion than search engines and social networks. Moreover,…
In addition to posting appealing photos and reviews, a Yelp business user can also list a menu of their products or services. Putting a menu on a Yelp business page can help ensure that a potential customer finds all the relevant information on a single page. This saves time, but more importantly, it strengthens the…
Most people think that Facebook’s Marketplace section is just for individual sellers, but businesses can also use it to their advantage in addition to their own Page-based shop. A listing on Marketplace can be beneficial for businesses because it’s used by 800 million people in 70 countries every month. In the U.S. alone, Facebook CEO…
