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Google recently reintroduced the ability to add business descriptions on Google My Business (GMB). On this blog post, we’ll talk about why your business needs to add a description, how you can do it using your GMB account, and which local businesses have set great examples of descriptions for you to follow. What are business…
Social media is constantly changing. To keep with today’s social media marketing, there’s a number of training courses out there for you to fine tune your skills or learn as a beginner. We’ve narrowed it down to eight courses, which range from HubSpot’s course in inbound marketing to Hootsuite’s course on social media marketing training.…
Technology is shaking up the restaurant and foodservice industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations.…
This article was written by Duncan Jones. Duncan Jones leads a multi-channel growth marketing product at digital agency, Web Profits, and has seen first hand across clients in all industries the effect that positive reviews can have on a business’s website performance, marketing and ultimately their overall growth. He has written an 8,000+ word guide…
More consumers than ever are discovering great restaurants through social media. It therefore makes sense that a growing number of restaurants are integrating social media into their restaurant marketing strategy. According to Cornell University, approximately 75 percent of independent restaurateurs use social media to attract diners, and as much as 59 percent of chain restaurants…
Travel planning has changed. With limitless sources of information accessible in an increasingly social world, travelers have essentially become their own agents. Just ask any Web-searching, iPhone-brandishing, Instagram-loving traveler who fires up Google, TripAdvisor, Booking.com, or Travelocity to find hotels, Expedia and KAYAK to book flights, Lonely Planet or Fodor’s to finalize itineraries and tours.…
Competitive analysis helps you understand what makes your restaurant different than the restaurants that are similar to yours. It’s also a great way to get ideas for marketing or offerings you could incorporate at your restaurant. With a competitive analysis, you can gain actionable insights into how other restaurants are performing – what they’re good…
If you want to survive in today’s consumer-driven industries, you have to build and maintain your company’s reputation. A positive company reputation is a good way to show customers you are trustworthy. It also shows consumers how much great of a product or service you offer. And most importantly, it shows customers you care about…
In the restaurant and foodservice industry, online reviews serve to provide valuable information about the kind of customer experience your restaurant is delivering. According to the 2018 ReviewTrackers Online Reviews Survey, 55.5 percent of consumers say reviews are influential when choosing a new restaurant. (Read about more trends and insights about online reviews.) No matter their sentiment, these…
Is there a way to remove or delete a Google review? It’s a question that we here at ReviewTrackers have been asked numerous times, by customers and readers alike. And it’s a question that’s typically asked with some measure of frustration: after all, if you’re managing a business, a negative review on Google can blemish…
