In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

More and more people are using their smartphones and computers to discover great businesses close to their location. Hence, the rise in popularity of “(business) near me” searches, such as the kind pictured below: Want to catch the attention of these “near me” searchers? Here are helpful tips on how to rank for their search…

South by Southwest (SXSW) will take place from March 9 through March 18, 2018 in Austin – and we here at ReviewTrackers are thrilled to be taking part in this epic event with special events of our own. SXSW offers the most unique industry convergence of music, film, and technology. It’s one of the world’s greatest platforms…

Franchises today are working on improving their SEO strategy to be found in local searches. Let’s say you own a franchise with 50 locations. You provide high-quality burgers at each location. You also make sure amazing service is provided at each location. But you’re having some trouble competing with the local restaurants within each franchise…

Here at ReviewTrackers, we are committed to helping businesses effortlessly manage their online reviews, in ways that save time and maximize productivity. As part of this commitment, we’ve been working hard to build new integrations and deliver a customized ReviewTrackers experience that meets the unique and evolving needs of our diverse community of customers. By…

Today’s top brands are finding ways to harness user-generated content (UGC) to boost the effectiveness of their campaigns. Whether it’s in the form of a consumer-written blog post, a 5-star review, a YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and initiatives…

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Today, consumers rely on current customers to tell them whether or not a business is worth their time and money. Consumers look at feedback from online reviews and social media to use in their decision making…

If you’ve ever tried your hand at marketing any business or brand online — in search and on social media — you’re likely to have heard of “user-generated content” or UGC. What exactly does this term mean? And why is it getting thrown around a lot in so many marketing conversations? To help you more…

Google is the link between your healthcare organization and the consumer. Consumers type in something like this in Google’s search box when searching for a new provider: “primary care doctor in Boston.” They’ll then scroll down the page to see the doctors that show up under Google’s map. Consumers use the reviews and ratings of…

For businesses of all kinds and sizes, local search engine optimization (SEO) is one of the most effective ways to drive traffic and purchase. A strong local search presence can help your company attract customers without spending tens of thousands of dollars in traditional advertising. In fact, according to research: 92 percent of users choose…