Research on Restaurant Star Ratings How do restaurant star ratings impact the ability of a restaurant to attract diners? Like restaurant and food industry executives, we at ReviewTrackers were also curious to find out. So, over the course of 3 weeks, we conducted a survey in which we asked over 500 Internet users of various…
Any restaurant is bound to receive criticism about its food at some point, which makes it important for restaurant marketers to know how to handle food complaints in their online reviews. According to a Corra survey – which uses a five-point scale to judge a consumer’s likeliness to complain – people complaining “when the food…
The Rise of Restaurant Review Websites Managing restaurant reviews? So you should. In today’s age, diners can quickly become online critics. They’re posting online ratings and reviews of restaurants on multiple websites and making personal recommendations not only to their friends and family, but also to the whole world. To stay competitive, you must not…
Cultivating a high level of customer satisfaction is a priority for all restaurant brands because foodservice is one of the most competitive industries The 2018 American Customer Satisfaction Index (ASCI) reported that American now spends more than half of their food budget on dining out, which puts the annual sales projection for the restaurant industry…
Restaurant reputation management can mean the difference between a packed house or a slow Friday night with empty tables and no one on the waitlist. Cultivating a positive online reputation helps you stand out among local competitors. Research shows that 35 percent of all search traffic is local, and those consumers are looking at a…
Customer Acquisition: Banking Strategies The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? How can companies achieve a better understanding of consumers’ new path to purchase? And what…
Social Media Marketing for Restaurants More consumers than ever are discovering great restaurants through social media. It therefore makes sense that a growing number of restaurants are integrating social media into their restaurant marketing strategy. According to Cornell University, approximately 75 percent of independent restaurateurs use social media to attract diners, and as much as…
What is TripAdvisor Questions and Answers? More than ever, travelers like to research about places before finalizing their plans. They make price comparisons. They check online reviews. They look for information on social media sites. And they post queries through tweets, comments, E-mails, and calls. They’re also using TripAdvisor Questions and Answers. So: what is…
Using ReviewTrackers for your business just got easier. We’re happy to announce that ReviewTrackers is now available on Zapier! The new partnership means that you can connect ReviewTrackers to the thousands of apps listed on Zapier, automate tasks without needing a developer, and save valuable time when generating, gathering, and responding to customer reviews. How…
The dining scene is more competitive than ever, which makes it vital to improve the customer experience at restaurants. A better customer experience means a higher customer retention rate. A 2017 Deloitte report showed that a positive experience will encourage 60 percent of guests to be more frequent customers at a restaurant. It also means…
