What is Yelp Health Score? Over the years, popular online review site Yelp has added Yelp health scores to Yelp business pages. These scores are displayed across Yelp’s mobile, app, and desktop platforms. The reason behind Yelp health scores is simple: people should be able to eat at a clean restaurant. Currently, Yelp health scores…

The TripAdvisor app allows businesses to display TripAdvisor content like user reviews, photos, and awards directly on their Facebook business Page. You can also use the app to encourage Facebook users to leave a review of the business on TripAdvisor directly through the app. By feeding content directly from TripAdvisor, your business can leverage TripAdvisor…

What is Yelp Call to Action? Online review site Yelp averages close to 180 million unique visitors every month (across its versions for mobile, desktop, and app). Great reviews, a positive brand reputation, and high-quality business photos can help convert some of those visitors into your customers. Another way to attract Yelp users to your…

Yelp Business Photo: Why It Matters Do you know that every one-star rating change on Yelp can make a 5 to 9 percent difference in your sales? That’s according to a Harvard Business School study, which serves to demonstrate the growing business impact of user-generated content on online review sites like Yelp, Google, Facebook, and…

customer experience management

What is a Yelp Sticker? Online review site Yelp has collected over 100 million reviews of almost every type of local business, from hotels, bars, boutiques, and restaurants to dentists, doctors, mechanics, and plumbers. If your business is listed on Yelp, your listing, at some point, will have its own reviews from users (if it…

facebook business page tips

Managing a Facebook business Page might seem easy, but you’ll need to work hard to attract, engage with, and retain followers on your Page. Research shows that 32 percent of users follow a brand on Facebook. That amounts to about 476 million daily users. Tapping into this group to expand a Page’s exposure takes a…

facebook business ads manager

Even with high-quality content like posts, photos, and videos, you might still need to use ads to bring more people to a business’ Facebook Page. Ads might seem overly intrusive, but there are many ways to camouflage a promoted Page or content throughout the Facebook user experience. By creating compelling and tailored ads, you can…

facebook business page analytics

Taking advantage of the analytics available for your Facebook business Page is necessary for a business to succeed in today’s digital landscape. Without it, a business can’t gauge the full effect of its content. Analytics also provides a closer look at a business’s customer base, which can determine the type of content appropriate for that…

how to create a facebook business page video

Photos are great for your Facebook business page, but so is creating and uploading video content. In fact, it’s one of the most popular things to do on the website. Facebook users accumulate about 100 million hours of watch time every day. Videos can add more visual appeal to a Page, and it can effectively…