Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: University of Minnesota Health Clinics and Surgery Center experienced a 14 percent increase in new-patient growth due to innovative design, which lends itself well to efficiency. Subscribe to receive these stories and more…
For businesses that hope to drive traffic to their storefronts by harnessing the power of local search engine optimization (local SEO), citation building is key. What is Citation Building? As one of the pillars of local SEO, citation building is the process of submitting your business information online — most importantly, your business Name, Address,…
Online reviews and public feedback from other patients are an important research tool for healthcare consumers. According to Software Advice, 77 percent of patients read online reviews as the first step to finding a new doctor or physician. What’s more, from 2013 to 2014, the amount of patients using online reviews increased 68 percent. Indeed,…
Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: A leadership coach writes that brands must deliver meaning in a customer’s life to stand out. Subscribe to receive these stories and more every week in your inbox. Improve Customers’ Lives to Stand…
For today’s consumers, it has become a major part of the decision-making process: to read online reviews of products, services, and local businesses, and see what other people have to say. For restaurants, you go to Yelp or Facebook. For hotel bookings, you check out reviews on TripAdvisor, Google, or Oyster. For patient reviews of…
Thanks to the rise of websites like Glassdoor and Indeed.com, more and more employees are making their voices heard. They’re rating their interview and employee experiences. They’re talking about the pros and cons of the job and sharing details of their working lives. They’re expressing their feelings about their CEOs and leadership team with a…
Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: The support of leadership is essential to create a customer experience that drives profit. Subscribe to receive these stories and more every week in your inbox. CX: Driven by leadership? The…
When TD Bank first launched its new person-to-person payment service in its mobile app, the first shortcut button in the app was set as “Send Money.” Customers didn’t like this. TD Bank found that out with the help of customer feedback through social media and other channels. So the bank listened to its customers and…
This article was written by Jack Saville, SEO Specialist at Bynder, a digital asset management vendor. So you have created a great piece of content, and it is ranking happily at the bottom of page 1 on Google for your target term. But as the majority of searchers click on results 1 to 5, you…
Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Banks must adopt a customer journey mindset, healthcare leaders discuss the importance of data, and more. Get Into the Right Mindset Banks must get into the customer journey mindset as one of the…
