Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Building a social media marketing plan is essential to the success of your business because customers go to social…
If you’re looking to improve your business performance on social media, it’s important to know how your competitors are doing and how you’re measuring up against them. Conducting competitor analysis doesn’t have to be hard. This post will talk about how you can monitor the competition based on their activity on Facebook. Why Do Competitor…
Last month, Harvard Business Review published a report exploring the true quality of online reviews on websites like Yelp, TripAdvisor, Facebook, Google, and Glassdoor. According to the report, reviews typically have a distribution of opinion that is “highly polarized, with many extreme positive and/or negative reviews, and few moderate opinions.” Indeed, it is not unusual to…
In this ever-evolving digital age, everyone is a critic. From Facebook to Twitter, from Google to your website, customers will seize any opportunity they can find to voice their opinions and feedback to anyone who will listen. Is your business one of them? Your Customers Want to Be Heard “When a customer engages with a…
The state of social media today isn’t the same as it was a few years ago. In a rapidly evolving landscape, marketers must continue to keep an eye on industry trends and stay up to date with the latest social media marketing statistics. Here are some numbers to help you achieve a Big Picture view…
Customer testimonials are an important tool when customers are researching businesses online. According to the 2018 ReviewTrackers Online Reviews Survey: Statistics and Trends, there are more and more positive reviews. There’s a shift taking place — more customers are using reviews as a way to talk about positive experiences rather than negative experiences. In addition,…
When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. A positive reputation matters for both individuals and for businesses. When customers search…
Some businesses are still reluctant to embrace online customer reviews posted on sites like Yelp, Google, Facebook, and TripAdvisor. Maybe one of the previous comments they saw had caused a little PTSD. Or maybe there aren’t enough reviews coming in for management to make a fuss about. It could go the other way, too: too…
South by Southwest (SXSW), the annual conglomerate of film, interactive media, and music festivals in Austin, Texas, continues to educate attendees on the emerging trends in technology. Here are some of the top trends the ReviewTrackers team heard at SXSW this year. Staying Relevant in Changing Industries Chris Campbell, our CEO, says, “Digital transformation…
A woman reads several online reviews on Google about a new restaurant in town. Most of the reviews are positive. Each reviewer raves about the food, highlighting the duck fried rice. The woman makes a reservation after reading the reviews. She sees that other consumers enjoy the food, so she feels confident that the new…
