Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: We explain how companies from the finance, healthcare, insurance, and hospitality industries can better connect with their customers. Segment Customers by Knowledge A report from EY suggests that banks should segment their customers by…

There are different stages of the work process, and those stages require different types of external environments for focus, says Marilyn Puder-York, psychologist and executive coach. That’s why the variety of work rooms – quiet rooms, open areas, rooms to collaborate, and low-level noise rooms – is a vital component to any office that…

This article was written by Sydney Frazer. As a Program Manager at Glassdoor, Sydney works with hundreds of accounts across universities, libraries, and blogs, helping provide them with content and tools to aid job seekers and employers. Outside of work, Sydney enjoys running, hiking, and searching for the perfect burrito. When you are about to…

Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Patients have choices when it comes to deciding on a healthcare provider. Here are some tips about how to create a positive patient experience. There are seven great ways to engage with patients,…

This article was written by Victoria Greene, a freelance writer and brand consultant. She writes her own blog VictoriaEcommerce, where she shares her best tips for gaining honest customer feedback. Your brand’s reputation matters. 4 out of 5 Americans read reviews before making purchases online and 84 percent of people trust online reviews from strangers as…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: University of Minnesota Health Clinics and Surgery Center experienced a 14 percent increase in new-patient growth due to innovative design, which lends itself well to efficiency. An Example of the Future Patients might…

For businesses that hope to drive traffic to their storefronts by harnessing the power of local search engine optimization (local SEO), citation building is key. What is Citation Building? As one of the pillars of local SEO, citation building is the process of submitting your business information online — most importantly, your business Name, Address,…

Online reviews and public feedback from other patients are an important research tool for healthcare consumers.   According to a report by a medical online reviews firm 77 percent of patients read online reviews as the first step to finding a new doctor or physician. What’s more, from 2013 to 2014, the amount of patients using online reviews increased…