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Online reviews are a major factor in shaping consumers’ decision-making process. They serve as a research tool to help consumers make decisions about their lives, like where to eat, which bank to trust, where to get healthcare services, or where to stay on their next vacation. There are a number of review sites that today’s…
One of the most effective ways to build and improve your online business reputation is to get more and better online reviews. Reviews, after all, are a powerful marketing weapon — and an important research tool for consumers on their path to purchase. Approximately 4 in 5 American consumers read online reviews before making a…
Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. To understand what it takes to attract the best possible talent, let’s take a look at…
The way in which a consumer engages with your brand is one of the major factors that determine your company’s success. Customer engagement is about giving the customer something meaningful with every single interaction with your brand, throughout the entire customer experience. To be truly effective, engagement must be consistent across all business locations. That’s…
Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation. According to research, 9 out of 10 consumers believe that reviews are more important than any type of information provided by a salesperson; if a company’s reviews are negative, 4 in 5 will reverse their purchase decisions…
Online marketing is the keystone of any business in the digital age. The era of older marketing tools and channels, such as print, TV, radio, and other offline media, is mostly over. Today, an overwhelming number of consumers turn to resources on the Internet to find and choose great local businesses. One of the most…
Eighty-one percent of consumers do not like or are not satisfied with their healthcare experience, according to a study by GE and Prophet. There’s a gap between the level of quality the provider thinks they deliver and the level to which customers are actually satisfied with their experience. So what can hospitals do to completely change…
Franchises are meant to be found. Each franchise location should have its own location page to optimize for local search and be valuable for consumers searching for nearby businesses. Consumers are looking for specific information about your business locations such as hours, address, and contact information. And those consumers will go to your store. In…
This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch, a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn, or reach out with any questions, comments, or concerns at kristen@clutch.co or 202-840-6690. Social media can serve as a testing ground for businesses, nurture customer relationships, and…
The 2017 Healthcare Internet Conference (HCIC) will take place Oct. 23 through Oct. 25 in Austin, Texas at the JW Marriott. The conference gives attendees the chance to learn about digital marketing solutions and new and established technologies. Attendees can hear from industry leaders, with at least 64 sessions to choose from about digital strategy,…
