Managing the customer experience (CX) has become a top priority for many of today’s business organizations. Not so long ago, simply having the highest-quality product, the savviest marketing, the greatest convenience, the best customer service, or the most bang for the buck was considered the key to business success. But times have changed. Now, CX…
In the age of Yelp and TripAdvisor, online reviews have the power to influence purchase decisions and shape consumer behavior. According to a study by international market research firm YouGov, 78 percent of Americans check out reviews before making a purchase. They do so in order to assess the quality of a product or…
You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point. But What is Employee…
Franchise marketing in today’s digital world can be challenging and complex. Because of the nature of their business, franchise marketing executives have to deal with campaigns and efforts on the corporate level, while also having to support the marketing needs and opportunities of franchisees, who may have their own local issues and ideas and goals.…
Customer feedback systems and software products are quickly becoming a must-have for organizations of all sizes and across all industries. And for good reason: if you’re hoping to deliver customer experiences that delight in ways that make a positive impact on the bottom line, you must be able to effectively manage customer feedback. Defining customer…
The food delivery industry is booming. “Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S. home delivery food market will increase 79 percent in the next five years, according to the investment firm Cowen.…
There are several ways you can improve your local search ranking on Google, as well as gain greater visibility in Google Maps search results. Depending on how well you execute, your business may even end up being featured in Google’s local 3-pack or Google Maps Pack, which can then result in more store visits and…
Increase your SEO rankings to get ahead of the competition with just a handful of simple steps. These six strategies will help B2C companies who are just getting started with local SEO. Optimizing for local is so extremely important for B2C companies. Local has become one of the biggest SEO trends in recent years. In…
This article was written by Anastasia Sviridenko. She is responsible for crafting and marketing content over at TextMagic. When she’s not working, you can find her going for a run or catching up on the latest sci-fi series. According to a study by Dimensional Research, 90 percent of the customers say that online reviews influence their…
According to the 2018 Online Reviews Survey by ReviewTrackers, Google is outpacing other review platforms like Yelp, TripAdvisor, and Facebook in terms of growth in online reviews. Simply put: the search engine giant is dominating the review market: 64 percent of consumers say they are likely to check reviews on Google before visiting a business…
