For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. This is even more effective with millennials, who rank word of mouth…

glassdoor business

There’s never been a more important time to claim your Glassdoor business page and manage your company’s employer brand. There are two reasons why this is the case. First, there’s an historic labor shortage – meaning there’s never been a more competitive time to hire the right talent. Secondly, job applicants are starting to conduct…

Having an OpenTable business profile is a no-brainer choice for restaurants that require reservations. The San Francisco-based website lists over 40,000 restaurants worldwide and 21 million monthly users find a new place to eat thanks to the OpenTable platform. It’s also a major player in restaurant reviews. The company estimated that over 850,000 reviews are…

Finding the Right Reputation Marketing Company How consumers perceive your brand — and what your own customers publicly say about you — can have a big impact on your business reputation. No matter the size or type of your business, you need to be able to manage online reviews, social media comments, customer feedback, and…

zomato business

Succeeding in the restaurant industry requires a boost in online presence, which is why it’s important to list your establishment on Zomato Business. The dining-focused website lists over one million restaurants in 10,000 cities and across 24 countries. Aside from the standard offering of business listings and customer reviews, Zomato also offers other features including…

Social Media Marketing for Healthcare Social media marketing can help healthcare organizations and marketers engage with patients, promote new relationships, and improve the reputation and credibility of doctors. According to research: Approximately 57 percent of patients decide where to get treatment based on a provider’s social media presence. Also, 60 percent of doctors feel that…

What Are Social Media Marketing Metrics? Social media marketing metrics are numerical scores, data points, or statistics that summarize and give insights into your business’ social media marketing performance. By tracking the right social media marketing metrics, you can improve the efficiency of your efforts on social media, as well as more effectively engage with…

voice of the customer

Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention. Bring 10X Revenue and Retain Customers with VoC Programs…

What is Reputation Marketing Software? Reputation marketing software equips companies with the tools and technology needed to track, manage, and analyze online activity, enabling them to listen and respond to customer feedback as well as positively influence online brand reputation. Why Use Reputation Marketing Software? Online reviews, social media comments, and customer feedback posted online…