South by Southwest (SXSW), the annual conglomerate of film, interactive media, and music festivals in Austin, Texas, continues to educate attendees on the emerging trends in technology.  Here are some of the top trends the ReviewTrackers team heard at SXSW this year. Staying Relevant in Changing Industries   Chris Campbell, our CEO, says, “Digital transformation…

A woman reads several online reviews on Google about a new restaurant in town. Most of the reviews are positive. Each reviewer raves about the food, highlighting the duck fried rice. The woman makes a reservation after reading the reviews. She sees that other consumers enjoy the food, so she feels confident that the new…

Today’s business leaders understand that their organization’s ability to attract and retain top talent is key to company success and growth. That’s why employer branding has increasingly become a key area of focus for organizations. Here are some stats that highlight the growing importance of having a strong employer brand: 94 percent of candidates are…

More and more companies are recognizing the value of online reviews, which can serve as powerful testimonials that influence potential customers’ decision-making and purchase behavior. Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. As much as 88 percent of consumers trust online reviews as much as…

Social media gives customers the opportunity to voice their opinion about your business in an open space. It’s a space that exists for everyone to see — friends, family, and other consumers. That’s why businesses should manage their reputation on social media. But what exactly is it? And how exactly can it help your…

Companies are struggling to fill jobs in a tight labor market, according to the Wall Street Journal. That means employers have to work harder to attract candidates to apply for jobs. Improving your rating on Glassdoor, an employer review platform, is one effective strategy to attract top talent. Individuals searching for a job are more…

In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

More and more people are using their smartphones and computers to discover great businesses close to their location. Hence, the rise in popularity of “(business) near me” searches, such as the kind pictured below: Want to catch the attention of these “near me” searchers? Here are helpful tips on how to rank for their search…

Franchises today are working on improving their SEO strategy to be found in local searches. Let’s say you own a franchise with 50 locations. You provide high-quality burgers at each location. You also make sure amazing service is provided at each location. But you’re having some trouble competing with the local restaurants within each franchise…