One of the best ways to attract new customers to your business location is to harness user-generated content and customer testimonials. Not only does this kind of engagement with customers help drive brand awareness; it can also contribute to improved brand reputation and bring to the surface key insights essential to business improvement. Online,…

This article was written by Kristen Herhold. Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends.  Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social media helps businesses reach consumers, who…

Getting customers to say loyal to your business takes dedication. There’s always going to be competition. There’s always going to be another option for the consumer. Fortunately, social media allows you a direct way to strengthen connections with your fans and repair your reputation with customers who may have had a less than stellar…

If you’re running or managing a business in the financial services industry, you’ve probably heard of Credit Karma. Founded in 2006, the website is known as a free credit and financial management platform, offering free credit scores, reports and insights, plus tools for identifying and disputing credit report errors. It gives members access to their…

We here at Reviewtrackers are excited to announce a new update to the Ask Tool, our highly popular review generation and customer satisfaction survey workflow suite. The ReviewTrackers Ask Tool is the smartest way for businesses to capture online reviews and customer feedback through various ways: email campaigns, surveys, SMS, customizable landing pages, on-site…

In case you missed it, Google recently updated its review policy and added the following requirements: Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers. What exactly does this mean for businesses? The short answer is: you can no longer filter customers before asking them for a review. You can’t choose…

Google recently introduced an update to Google Maps that feature a new ability for users to search for reviews of local businesses. With Maps being a trusted source of information, and with reviews being a core part of the Maps service, the new search feature should prove to be handy for consumers looking for…