One of the best ways to attract new customers to your business location is to harness user-generated content and customer testimonials. Not only does this kind of engagement with customers help drive brand awareness; it can also contribute to improved brand reputation and bring to the surface key insights essential to business improvement. Online,…
This article was written by Kristen Herhold. Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social media helps businesses reach consumers, who…
Whether you’re managing a small- or medium-sized business or running an enterprise-level organization with hundreds of business locations, you can’t deny the importance of your local search ranking on Google. According to the Local Search Report by ReviewTrackers: More than a third (35 percent) of searches have local intent 53 percent of searchers typically visit…
Getting customers to say loyal to your business takes dedication. There’s always going to be competition. There’s always going to be another option for the consumer. Fortunately, social media allows you a direct way to strengthen connections with your fans and repair your reputation with customers who may have had a less than stellar…
Reviews are a massive part of the online world now, and an absolute essential for online retailers. Online reviews have a significant impact on local SEO and can be the difference between a year of record profits for your company, or one where you need a magnifying glass to spot the growth in revenue.…
If you’re running or managing a business in the financial services industry, you’ve probably heard of Credit Karma. Founded in 2006, the website is known as a free credit and financial management platform, offering free credit scores, reports and insights, plus tools for identifying and disputing credit report errors. It gives members access to their…
We here at Reviewtrackers are excited to announce a new update to the Ask Tool, our highly popular review generation and customer satisfaction survey workflow suite. The ReviewTrackers Ask Tool is the smartest way for businesses to capture online reviews and customer feedback through various ways: email campaigns, surveys, SMS, customizable landing pages, on-site…
In case you missed it, Google recently updated its review policy and added the following requirements: Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers. What exactly does this mean for businesses? The short answer is: you can no longer filter customers before asking them for a review. You can’t choose…
Social media gives consumers ideas about things to do and buy to make their lives better. These ideas include which restaurants to go to on Saturday nights. Restaurant Customer Statistics for Every Social Media Manager An effective social media strategy in marketing is a must for all restaurants. Here are five statistics that prove just…
Google recently introduced an update to Google Maps that feature a new ability for users to search for reviews of local businesses. With Maps being a trusted source of information, and with reviews being a core part of the Maps service, the new search feature should prove to be handy for consumers looking for…
