Tipping has been one of the hottest and most widely debated issues in the last several years among executives in the U.S. restaurant and foodservice industry. Should restaurants include gratuity in the bill? Or leave it to restaurant-goers to decide for themselves? And then there’s the issue of service. Does tipping actually improve the quality…

App reviews play a major role in shaping user behavior. Not only are they a crucial source of information for smartphone and tablet users looking to download their next app; app reviews are also one of the key factors determining where a developer or an app ranks in app store search results. Most importantly, app…

Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. To understand what it takes to attract the best possible talent, let’s take a look at…

Two Maids and a Mop

The way in which a consumer engages with your brand is one of the major factors that determine your company’s success. Customer engagement is about giving the customer something meaningful with every single interaction with your brand, throughout the entire customer experience. To be truly effective, engagement must be consistent across all business locations. That’s…

Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation. According to research, 9 out of 10 consumers believe that reviews are more important than any type of information provided by a salesperson; if a company’s reviews are negative, 4 in 5 will reverse their purchase decisions…

How to change customer experience in healthcare - ReviewTrackers

Eighty-one percent of consumers do not like or are not satisfied with their healthcare experience, according to a study by GE and Prophet. There’s a gap between the level of quality the provider thinks they deliver and the level to which customers are actually satisfied with their experience. So what can hospitals do to completely change…