Hotel review sites are one of the most important sources of customers in the hospitality industry. Research shows that 78 percent of consumers use online reviews to compare hotels before placing a reservation. By comparing hotels on multiple review sites, consumers get a comprehensive picture of your business. In addition, 70 percent of customers will…
Social media marketing for insurance is experiencing major growth. According to a report by consultancy firm ITDS, 100 percent of 20 major global insurers are active on Facebook. 100 percent are also active on LinkedIn and YouTube. 95 percent are active on Twitter and 75 percent are using Instagram. But there are challenges. While insurance…
There is a vital shift happening right now in healthcare marketing and patient acquisition. Consumer expectations have changed, and the old fee-for-service and fix-what’s-broken approach is no longer enough. To effectively drive patient acquisition, healthcare marketers must not only navigate quickly shifting marketing channels; they must also cater to an increasingly wired populace and a…
Contrary to popular belief, email marketing is far from dead. According to a survey by The Manifest, nearly 70 percent of businesses use email marketing as part of their overall digital marketing strategies and spend time and money on email marketing. Email marketing can reach customers in ways that social media or other online…
The growing number of healthcare review platforms like Zocdoc gives medical practices an online presence. With Zocdoc reviews, doctors can gain new patients and increase their reputation. Having an online footprint is essential, especially in the healthcare industry.Data shows that only 5 percent of healthcare providers consider themselves as digital-first organizations. This statistic needs to…
Earlier this month, Facebook rolled out a series of visual changes and feature tweaks to local business Pages. A major part of Facebook’s latest update is the departure from traditional customer reviews and ratings and the introduction of “Recommendations.” What are Facebook Recommendations? For years, local business Pages on Facebook were able to feature customer…
The right local marketing strategy can help your business drive foot traffic and awareness in specific locations or regions. But it involves more than just stuffing your pages and descriptions with location-specific keywords then calling it a day. The best local marketing strategies and tactics take a targeted approach that efficiently converts the traffic being…
Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth. You also have to make customer satisfaction a top priority. It’s a…
What are the SEO benefits of reputation management? It may be plain to see how online reputation management efforts can affect the ways consumers perceive your company or brand. But ORM can do wonders for your SEO strategy, too, helping you achieve greater visibility in search engine results, drive more traffic, and improve your conversions.…
Let’s talk customer acquisition strategy. One fundamental way to grow your business is to win new customers. Sounds simple enough, right? After all, there are so many channels and so many ways for today’s businesses to find, engage with, and attract potential new customers. The most challenging part: where exactly — and how. After…
