June 24, 2020

How to Claim a Facebook Business Page with Facebook Business Manager

an illustartion of page construction

Learning how to claim a Facebook business Page is crucial for any business so that customers can easily reach the brand, learn more about its products or services, and read their Facebook reviews. Facebook is, without a doubt, the best way to bring people to your business website.

In addition to the 2.23 billion monthly active users on Facebook, which makes it one of the most popular social media platforms on the planet, eMarketer (with findings from Adobe) showed that Facebook accounted for 80.4% of the U.S. social referral share to e-commerce sites. In other words, a primary driver of e-commerce site traffic came from the brand’s Facebook Page.

By taking the time to create or claim your business’s Facebook Page, you can utilize it to grow a community, attract new customers, and bring in more revenue.


Create or Claim a Page with Facebook Business Manager

If you use Facebook Business Manager (FBM), you can easily oversee the multiple Pages under your control by clicking on the gear icon on the top-right corner of the FBM home page, which takes you to your settings. From there, click on the “Accounts” tab and the “Pages” section nested within it to see your Pages.

Through FBM, you can either claim an existing Page or create a new one from scratch.

How to Claim a Facebook Business Page on Facebook Business Manager

The simple process for claiming a Page through FBM first involves a choice: do you want to add an existing page to your FBM account or request access to a Page owned by someone else? The former choice is the more obvious pick for most brands while the latter option is better suited for those in an agency position managing Pages for different clients. The steps for claiming a Page in either scenario is the same.

  1. Head to the FBM “Settings” by clicking on the gear icon on your FBM home page.
    a screenshot of the facebook business manager home page where you can learn how to claim a facebook business page
  2. Click on “Accounts” and then hit the “Pages” button, which shows all of the Pages under your supervision.
  3. Click on the blue “Add” button that appears on the screen.
  4. From there, you can click on one of two claim options: Add a Page or Request Access to a Page. In both cases, you will need to enter the Page name or URL.

Once you claim the appropriate Pages, you can manage them yourself or delegate others to do it within FBM. If need be, you can also use FBM to delete a page, but be warned that a Page won’t be removed from FBM if it’s connected to other assets that exist within FBM.

You can also use FBM to create a new Page, and the steps are nearly identical to claiming an existing Page. To do so:

  1. Head to the FBM “Settings” by clicking on the gear icon on your FBM home page.
  2. Click on “Accounts” and then hit the “Pages” button, which shows all of the Pages under your supervision.
  3. Click on the blue “Add” button that appears on the screen.
  4. Click on the “Create a New Page” option.
  5. Choose a category that best describes your business. Options include:
    • Local Business or Place
    • Company, Organization, or Institution
    • Brand or Product
    • Artist, Band, or Public Figure
    • Entertainment
    • Cause or Community
  6. Give the Page a name and choose a subcategory for your brand. If you choose “Local Business” or “Place” as your primary category, you will also need to add the business’ street address, city, and ZIP code.

Claim a Facebook Business Page with a Personal Facebook Account

Even if you don’t use FBM, you can still create or request a Page for a business through your own Facebook account.

How to Create a New Page

Creating your own Facebook Page through your personal Facebook account is easy. With just a few clicks you can create the basic foundation for your brand’s presence on the social media site.

  1. Once you’re logged in, press the Create button, a.k.a. the “+” button, on the top-right corner of the screen. Click on the Page option to start the process.
    a screenshot of the page creation process through a regular facebook account
  2. You should now be on the Create a Page where you can enter a name, category, and description for your business. You can also see a preview of what your Page will look like on desktop and mobile platforms after you enter the information.
  3. Click on the “Create Page” button at the bottom of the screen to finish the initial setup. You can add photos to your page after it’s created, and you can learn more about the process by reading up on how to upload photos to your Facebook business page.

Your brand new Page is now visible, but it’s barren at the moment. However, there are plenty of opportunities to spruce it up. The first thing we recommend you do is to go to the “Page Settings” on the left side of the screen. From there, click on the “Page Info” button on the menu to add crucial information that makes it easier for customers to find your business. This includes:

  • Phone number
  • Email address
  • Website
  • Physical address
  • Hours of operation

You can add all this information at a later date, of course, but it should be one of the most important steps when creating a new Page. Having correct and updated information helps establish trust with your customers and is the first step to legitimizing your brand’s presence online.

How to Claim an Unmanaged Page

In some cases, an unmanaged Page might already exist for a business. This might be the result of one of two scenarios:

  • Someone else created a Page for your brand. An example of this is when someone checked in to your business via Facebook even if it didn’t have a Page. In this case, a Page is automatically created.
  • A Page was generated from a Wikipedia article. (You’ll know that it was created this way if there is a Wikipedia logo at the bottom of the Page’s left column).

In both cases you can easily claim the Page by clicking on the “Is this your business?” button below the cover photo. From there, you’ll follow the on-screen instruction to get the Page under your control. You might also have to verify your relationship to the business in question by providing important information such as its phone number, email address, or additional documents.

If someone else is actively controlling the Page in an admin role, you can contact them directly and ask to be added as an admin.

an illustration of a man creating a web page


The First Step

One other option to claim a Page is by converting your existing profile into a business Page. However, most businesses will go about creating their own Page instead (probably because it’s an easier process).  If you want to go through the conversion process, you can learn more on Facebook’s Migrate page.

Learning how to claim a Facebook business Page is an important first step for a business’s digital footprint on Facebook. By taking advantage of all of the features that a Page has to offer, a business can widen its exposure and attract customers with special deals, video content, or with the new Recommendations feature.

Harness the power of reputation management to attract customers and grow your business.

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