Local search engine optimization is a crucial component of any marketing strategy.  With more than 6.5 billion web searches a day worldwide, using a search engine is the way in which customers will find your business locations.  Local search optimization is extremely beneficial for businesses. More than one-third (35 percent) of all searches have local…

The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health. He says that while it’s important for a hospital to be…

Attracting top talent isn’t as simple as posting job opportunities online and waiting for top candidates to beg you for an interview. According to Indeed, 86 percent of HR managers struggle to find the right candidates, while 53 percent admit to hiring less-than-qualified people just to fill employment gaps. Unless you’re an HR leader for…

Citations are an important part of any local business’ ability to market themselves in an organic and effective way. They’re definitely your best friend if you’re trying to improve your visibility on local search engine results pages (SERPs), or when you’re looking to protect and strengthen your online reputation across multiple digital properties. There are…

Here at ReviewTrackers, we are committed to helping businesses transform the customer experience — by making it easy and simple to track, manage, and analyze online reviews and customer feedback. As part of this commitment, we have been working with Hootsuite to bring the best customer feedback management experience to the world’s most widely used…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: A new report about fan experience from ReviewTrackers reveals that AT&T Park, home of the San Francisco Giants, has the top-rated hot dog. Which Stadium Makes the Best Hot Dog in Baseball? When…

Online research is a key moment in the customer journey. “The vast majority of the U.S. economy is driven by purchases of products and services offline,” says Greg Sterling, VP of strategy and insights for the Local Search Association. He says that in the retail context alone, more than 90 percent of purchases happen locally.…

Technology is shaping the patient experience. That experience starts with how patients choose and search for providers. According to research by ReviewTrackers, 66 percent of consumers say online reviews are “influential” or “highly influential” when choosing a local primary care physician. And on top of that, 35 percent of all searches are local, according to…