The Rise of Company Reviews Company reviews posted online by employees can make or break your employer brand reputation. Sure, these reviews may seem like one more thing to deal with. But: according to Glassdoor, 83 percent of candidates are likely to check a company’s employee reviews and ratings when deciding on where to apply…
Chances are that your listing isn’t the only one that suffers from Google reviews not showing up. There isn’t one solution to this issue. However, we managed to find some solutions that could explain the sudden disappearance of a few Google reviews. Google My Business Listing Issues There are a few scenarios that point to…
The growing importance of online reviews means that businesses should use review alerts to keep up with the influx of ratings and feedback. Every review contributes to a business’ success. A survey revealed that online reviews affect the purchase decisions of 67.7 percent of consumers. However, it’s difficult to track every new review when a…
Businesses need to learn how to respond to Google reviews to make the most out of their Google listings. The ways reviews are managed can have a major impact on a listing because of Google’s popularity with customers. A survey showed that 63.6 percent of consumers are likely to check Google reviews before visiting a…
The Rise of the Customer Insight and Action Platform The ability to capture and act on consumer insights (CI) — often defined as an interpretation of trends in human behaviors — can equip companies with the information they need to foster customer loyalty, deliver better customer experiences, and drive improved business results. The increased focus…
The Problem: Duplicate Google Listings Duplicate Google listings are a problem because: They confuse potential consumers, and may result in loss of traffic and revenue. Your ranking strength and your reviews will be divided up among the listings, instead of being concentrated into a single authoritative listing. They actually violate Google My Business guidelines, which…
One of the most effective ways to improve your search ranking on Google is to get more and better online reviews with the help of a Google My Business reviews link. Google reviews can increase a business’ online reputation and attract more customers. Rave reviews from the happiest customers can also boost a listing’s overall…
Tracking Google reviews are a top priority for any business. A survey revealed that 63.6 percent of consumers are likely to check online reviews of a business on Google before they visit. Another report showed that Google reviews are one of the most important factors for 21 percent of consumers when they search for a…
The information you provide to Google plays a key role in determining your search engine performance and visibility, which is why it’s important to edit a Google My Business listing to make sure everything is correct. Accurate listings are important because it can impact consumer behavior and purchase decisions. Research shows that 37 percent won’t…
Google Local Guides aren’t your average Google user. In a nutshell, Google Local Guides are power users for Google Reviews. Users who sign up and contribute to the program are rewarded with “Google Local Guide” status. These guides also enhance the local experience for other online searchers by adding and improving listings on Google Maps.…
