If you’re in the construction or contractor business, you’ve probably heard of GuildQuality—and gotten reviews on the site. The site allows consumers to search for contractors by name, location, and type of work, kind of like TheKnot but for people who are looking for builders, remodelers, and contractors instead of wedding vendors. GuildQuality is also…
Customer feedback is one of your company’s greatest sources of information and learning. Using information from customer feedback, you can gain valuable insights essential to improving your brand, products, services, and overall customer experience. Often, companies that are able to efficiently listen to customer feedback also have a more complete understanding of their customers…
Nobody — not even the world’s top brands —is immune to negative reviews. We’re not saying it’s the norm, or that you shouldn’t strive for five stars, but do realize that the occasional one-star rating on Yelp or TripAdvisor or a few critical comments on your Google and Facebook pages are not out of…
How well do you know and understand your customers? This is a question that customer experience software can help you answer. By providing you with the necessary tools, data, and technology, CX software will enable you to achieve a more accurate and complete picture of who your customers are, what their needs and wants are,…
Your business probably has a Facebook Page and a Twitter account. And you have a LinkedIn company page where you’re growing a network of colleagues, employees, customers, partners, and business associates. And someone on your team is probably posting work-related photos on your company’s Instagram account. This is great! You have already planted your…
If you’re trying to build your company’s online reputation, it can be tempting to take shortcuts and try to find a quick fix. This is particularly true for businesses with not-so-positive reviews and one-star ratings. After all, a stream of fresh positive reviews can quickly bury negative feedback and clear out blemishes in search…
Businesses that rank highly in local search engine results are more likely to attract visitors, drive conversions, and increase sales. In fact, according to research: 92 percent of search users and consumers choose a business that appears on the first page of local search results. And approximately 53 percent visit a business within 48…
Managing the customer experience (CX) has become a top priority for many of today’s business organizations. Not so long ago, simply having the highest-quality product, the savviest marketing, the greatest convenience, the best customer service, or the most bang for the buck was considered the key to business success. But times have changed. Now, CX…
In the age of Yelp and TripAdvisor, online reviews have the power to influence purchase decisions and shape consumer behavior. According to a study by international market research firm YouGov, 78 percent of Americans check out reviews before making a purchase. They do so in order to assess the quality of a product or…
You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. If you think of “employee branding” as how your company is perceived by current and potential employees — well, that’s a pretty good starting point. But What is Employee…
