May 4, 2023

Effective Employee Feedback Collection Methods: How to Keep Your Team Engaged and Your Reputation Strong

5 people each behind a text box that includes notes and a star rating

Effective employee feedback collection methods are crucial for companies looking to retain their best employees, attract top talent, and cultivate a positive company culture. According to our employer brand stats, companies with positive employer brands get twice as many applications as companies with negative brands! Furthermore, 83% of employees and job seekers are likely to research a company’s online reviews and ratings when deciding on where to apply for a job. With these in mind, it’s clear that having a strategy for employee feedback collection on a regular basis can help companies get a sense of overall morale and make the necessary changes to keep employees satisfied in their position. 

In order to collect high-quality feedback and actionable insights from employees, there are three effective methods that companies can use. These methods include asking for reviews on Glassdoor, utilizing NPS surveys, and conducting a detailed analysis of employee feedback. By using these methods, companies can gain valuable insights into employee morale and satisfaction, and make the necessary changes to improve their employer brand and attract top talent.

The Importance of Employee Feedback Collection Methods

Before we dive into the specific methods and how they’ll benefit your business, let’s discuss why employee feedback collection is so critical. To put it simply, gathering feedback from your team helps increase employee retention. When employees feel heard and valued, they are more likely to stay with your company for the long run. When employees have tenure at a company they feel valued in, they are bound to promote that company and its culture! This will help you attract the right candidates to your organization. 

By creating a company culture that values feedback and communication, you’re more likely to build a positive employer brand that keeps people around for a long time. Additionally, collecting employee feedback on a regular basis allows your HR team to get a sense of overall morale and what they can do to meet employee expectations and keep them satisfied in their position.

Now that you understand why collecting employee feedback is so important, let’s dive into the methods that will drive high quality employee feedback! 

  1. Ask for Glassdoor Reviews
  2. Utilize NPS Surveys
  3. Analyze Employee Feedback

Employee Feedback Collection Method #1: Ask for Glassdoor Reviews

Glassdoor is a powerful tool for both brands and employees, as it helps companies build their employee-facing reputation while allowing potential candidates to learn more about a position before applying. 

To build a positive employer brand reputation on Glassdoor, it’s important for companies to actively seek feedback from current employees. Creating a Glassdoor for Employers account for your company is a great first step in this process. According to employer brand stats, a 1-star improvement in a company’s Glassdoor rating raises the likelihood that a typical employee will stay for their next role by 4%. Asking your employees for feedback and encouraging them to leave reviews on Glassdoor is crucial to improving your employer brand and the longevity of your employees. 

However, simply asking for reviews is not enough. It’s important to explain to employees why their feedback is important and how it will be used to improve the company. By learning about the art of asking for reviews and explaining the reasons behind the request, companies can gather the high-quality employee feedback needed to build a positive employer brand reputation and attract top talent.

Employee Feedback Collection Method #2: Utilize NPS Surveys

Another effective way to gather employee feedback is through Net Promoter Score (NPS) surveys. These surveys allow you to ask specific questions about certain company culture changes or new processes that you’re implementing. They’re quick to complete and provide a clear understanding of employee sentiment.

One way to easily send out NPS surveys is to utilize ReviewTrackers’ Ask Tool. This tool enables you to send surveys to multiple employees at the same time, saving you resources and ensuring that you reach the right people. In addition, using the Ask Tool allows your team to see survey results next to current employee feedback on Glassdoor for faster, more accurate analysis.

Employee Feedback Collection Method #3: Analyze Employee Feedback 

Analyzing the feedback from your employees is just as, if not more, important than getting them to leave feedback in the first place! Glassdoor reviews can provide insights on pain points within the company, and customer experience analytics software can be used to figure out employee sentiment and trending keywords that can point to specific parts of company culture.

However, analyzing employee feedback manually can be a time-consuming and error-prone process. This is where natural language processing technology can be extremely useful. It can quickly and accurately analyze a large volume of employee feedback in a matter of minutes.

By analyzing a collection of employee feedback, companies can make data-based changes internally to address employee issues and improve their employer branding, which can in turn attract the right candidates. This method helps companies stay ahead of the curve by addressing employee concerns before they lead to high turnover rates and a negative company culture.

Wrapping Up

It’s clear that collecting and analyzing employee feedback is crucial for creating a strong employer brand and attracting the right candidates for your company’s growth and success. Utilizing reputation management software along with feedback collection methods can make the process easier, more efficient, and more accurate. By actively seeking feedback and making data-driven decisions, you can foster a culture of engagement and insight that benefits both your employees and your business. So take the time to invest in these methods and start reaping the benefits of a thriving workplace today!

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