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Employer Brand Stats You Need to Know

May 15, 2020

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Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers.

To understand what it takes to attract the best possible talent, let’s take a look at some employer branding stats that every employer and HR executive must know.

Stats on the Importance of Employer Brand Management

1: Companies with positive employer brands get twice as many applications as companies with negative brands. They also spend less money on employees.

2: When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. And 93% say it’s important to be thoughtful and informed about all aspects of a company prior to accepting a job offer.

employer brand stats

3: Companies with poor employer branding pay 10% higher salaries.

4: 75% of hiring decision-makers say it’s easier to attract top talent when candidates know about the organization, specifically when it comes to company name, products, or services. 

5: 50% of candidates say they wouldn’t work for a company with a bad employer brand reputation, even for a pay increase.

6: 92% of people would consider changing jobs if offered a role with a company with an excellent employer brand reputation.

Employer Brand Stats on Online Reviews and Reputation

7: 86% of those in HR think recruitment is becoming increasingly similar to marketing.

8: 83% of employees and job seekers are likely to research company reviews and ratings when deciding on where to apply for a job.

employer brand stats

9: 7 out of 10 people surveyed changed their opinion about a brand after the company replied to a review.

10: A 1-star improvement in a company’s Glassdoor rating raises the likelihood that a typical employee will stay for their next role by 4%.

The Impact of Strong Company Values on Your Employer Brand

11: 50% of executives rate diversity, inclusion, equality, and environment as either the most important or second-most important factor in a company’s success. 

12: Employee experience is the second most important concern for US employers, rated as important or very important by 84% of executives.

employer brand stats

13: Highly inclusive organizations generate 1.4 times more revenue and are 120% more capable of meeting financial targets.

14: When they believe the organization fosters an inclusive culture, 83% of Millennials say they are engaged at work.

15: 85% of employees and job seekers expect their employer to support them in balancing their life between work and personal commitments.

Key Insights from Employer Brand Stats

These stats show that, in the evolving landscape of recruiting and HR, companies with a strong employer brand stand out in the eyes of top candidates.

By strategically managing your employer brand, monitoring employee review sites, and fostering an organizational culture that promotes shared values, you can boost your employer brand and attract just the kind of top talent you’re looking for.

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