Duplicate Google listings can occur for multiple reasons and have the potential to be a major problem for any brand with a Google My Business (GMB) account. Specifically, they can:
- Confuse potential consumers, and may result in loss of traffic and revenue
- Break up your ranking strength and divide reviews among the listings, instead of being concentrated into a single authoritative listing
To add even more weight to the issue, consider the customer reviews data showing that over 57% of all reviews are on Google and 63.6% of consumers check Google reviews before visiting a business. If you have a duplicate Google listing, now is the best time to remedy the issue.
Multiple Options for Fixing Duplicate Google Listings
Fortunately, Google provides two ways to remove or report a duplicate listing. However, businesses can avoid the whole issue altogether by looking up how to “verify my business” on GMB. To find out if your listing is verified, search for it on Google Maps where you will see one of two results:
- If the listing has an “own this business” or “claim this business” option, it is not currently verified.
- If the listing is missing that label, that means it is verified, and you either already have access to it or need to claim ownership of the listing (follow these instructions to claim ownership of a listing that’s already verified).
With a verified business, you can now safely go about fixing duplicate entries on Google in two ways.
Remove the Duplicate Business Location in Your GMB Account
If you add a location that’s already been verified in Google My Business, it won’t appear on Google Maps and will be marked as a “Duplicate location” in your account.
If you see this when you log into Google My Business, here’s what you should do:
- In your “Account Summary,” click “Duplicate Locations”.
- Click the location(s) you want to remove.
- Click “Delete This Listing.” If you’re removing multiple locations, click on the three-dotted menu icon and choose the “Remove” option.
Please note: When you remove the duplicate listing, make sure that you’re not removing the location that’s already been verified. Otherwise, you’ll need to verify that again.
Report Duplicate Locations on Google Maps
A duplicate listing can also affect your Google My Business or Google Maps Pack ranking, but you can take a few steps to easily remove inaccurate listings and funnel consumer traffic to a more authentic source.
- Open Google Maps, then find the location you want to report.
- Click “Suggest an edit.”
- Mark the location as “Place is permanently closed or has never existed,” and write “Duplicate” as the reason for the edit.
- Click “Submit.”
The Value of Removing Duplicate Google Listings
Removing duplicate listings does more than increase traffic and exposure for your brand; it also gives you the opportunity to have full control of your online presence and establish an early position of trust with a potential customer.
By providing updated and correct information on a listing, you make it easier for people to make an informed decision from a source they know is authentic, which goes a long way to attracting and keeping customers.