April 7, 2023

How to Grow Your Digital Marketing Agency Through Online Reputation Services

an illustration of online reputation services

Digital marketing agencies always strive for growth, but new trends and behaviors have changed the way agencies acquire and retain customers. The methods for growth continue to evolve, and agencies need to offer new and effective offerings, such as reputation management software, to meet consumer expectations and foster overall growth.

Findings from Wordstream show that 55% of agencies rely on client referrals as a way to get new customers. In other words, client experiences dictate agency growth, and continuing to provide an exceptional level of service to meet various needs creates a beneficial loop that continues to provide clients while growing a loyal customer base. Part of providing high-quality services includes an offering of reputation management services such as ReviewTrackers. Specifically, this service can provide viable tactics for your clients’ growth, bolstering your agency’s value as a vital cog in any business operation. By giving clients an easy and comprehensive look at their online reputation your agency can bring valuable insights that fuel customer acquisition and customer retention strategies.

Using Online Reputation Services to Boost Customer Acquisition

When offering reputation management software, it’s important to highlight effective strategies that go along with the platform. Fortunately, helping your clients acquire new customers can be achieved in a variety of ways.

Encourage Sharing of the Best Reviews

Customer reviews data shows 92% of consumers use online reviews to guide their purchasing decisions. Instilling that idea of valuable social proof to converting consumers into customers is key to acquiring the right customers. People tend to trust the words of consumers more than brand marketing copy, which makes reviews crucial to convincing people to make a purchase. By using ReviewTrackers’ Amplify feature, you can help clients showcase reviews from their best customers by offering testimonial pages and widgets to publish on their website, which further reduces friction in the customer journey, instills brand trust, and provides the valuable social proof needed to make a purchase decision.

Engage on Social Media

Brand activity on social media can also dictate a consumer’s likelihood of making a purchase. Setting up a social media reputation management plan can make for effective community management that leads to better customer acquisition efforts.

Encourage clients to regularly post content that requires consumer engagement. Examples include creating a poll, asking a simple question, or even requesting general feedback. Once consumers respond to posts, engage with them in a professional manner that encourages them to learn more about the brand. When done right, this helps clients resonate and build trust with customers. Over time, those engagements will be a crucial factor in purchase decisions.

Monitor the Competition

Crayon data shows 41% of brands agree on the major role of competitive intelligence in organization success. By encouraging clients to utilize competitor analysis tools, agencies can help monitor rivals and find new opportunities that can help effectively acquire consumers.

ReviewTrackers’ Competitor suite uses comprehensive reputation data to compare clients to other brands, such as overall ratings and total number of reviews. With natural language processing (NLP) technology, the feature can dig into customer reviews of rival brands and find specific keywords that help or hinder an organization’s overall reputation. These accurate insights can help fuel new strategies or campaigns that target a competitor’s weaknesses and convince consumers to try your client’s brand instead.

Creating Effective Client Retention Strategies with Online Reputation Services

In addition to customer acquisition goals, the right reputation management software should also help your clients’ other major need: retaining as many customers as possible.

Ask for Consumer Feedback

Asking for reviews can be intimidating for any brand, but showcasing the advantages of the Ask Tool can make the process easy because it includes templates, custom themes, and testing capabilities. These features allow companies to have a uniform system in place for review requests while also ensuring each request stays on-brand.

From a retention perspective, the act of asking for online reviews already shows the consumer that a brand cares about their experience and wants to improve it for new and returning customers. This simple engagement action brings the brand and consumer closer together and sets the foundation for the latter group to become a loyal customer.

Screenshot of SMS Ask Tool template

Analyze and Act on Review Data

ReviewTrackers also features natural language processing capabilities, which allow agencies to get valuable insights from each review. Specifically, the NLP engine highlights keywords that are crucial to the overall sentiment of the review.

By compiling keywords from each review and combining it into a trends report, these data points can reveal parts of company operations that are not up to customer expectations. Acting on these findings can help a brand improve and raise expectations for future customers, which can increase the likelihood of retention.

Using Online Reputation Services to Deliver More Value to Clients

A brand’s online reputation is not set in stone, and agencies are in a prime position to help clients change their digital reputation to better attract consumers and keep loyal customers. Staying on top of a reputation management strategy for large brands seems daunting at first, but platforms like ReviewTrackers make it easy to execute. Offering and having comprehensive knowledge of these reputation management tactics puts agencies at an advantage to clients. Customer acquisition and retention are valuable metrics to any company, and using reputation management tactics to meet those goals makes any agency indispensable to its clients.

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