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Product Updates

How Reputation Management Services Increase An Agency’s Value

March 10, 2020

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Offering clients reputation management services to improve their online presence, increase local seo ranking, and ultimately drive more revenue sounds simple, but displaying the true need for a reputation management service can actually be difficult and time consuming.

To effectively present the value of these services, ReviewTrackers now empowers agencies with the ability to show potential clients all aspects of their online reputation, including their overall performance and areas of improvement, with Reputation Scorecards. This tool helps an agency display the immediate need for reputation management services, which further increases the agency’s value.

a screenshot of the reviewtrackers reputation scorecard

Specifically, Reputation Scorecards highlight key aspects of a business’s current online reputation, such as customer feedback and local SEO rankings, to help build insight-driven strategies that improve the customer experience. The elements listed below are all part of the scorecard and contribute to building strategies that help businesses drive growth.

Key outputs of the Reputation Scorecard:

  • Average Rating
  • Response Rate
  • Response Time
  • Positive Review Highlights
  • Reviews Requiring Attention
  • Trending Review Keywords

Acquire More Leads with Scorecard Landing Pages

Scorecards are a powerful way to incite curiosity from prospects, and automating the process by leveraging scorecard landing pages can be an impactful way to fill the sales funnel. We provide two options to automate scorecard delivery to prospects.

Option 1: Create a Landing Page via ReviewTrackers

Within the ReviewTrackers platform, agencies have the ability to create their own landing page, which includes their logo and contact information for an additional level of personalization. The page will collect the lead’s name, phone number, email address, and business location, which is used to automatically create and deliver the scorecard to the potential client.

ReviewTrackers will then track all leads generated from the landing page, which makes it easy for agencies to quickly engage with a high-quality lead.

a screenshot of the client landing page within the reviewtrackers reputation management services platform

Option 2: Create a Landing Page with Existing Tools

By leveraging existing business tools, such as marketing automation platforms or CRM systems, agencies can fully customize their own scorecard landing pages to fit into their existing processes, capture hot leads, and automate the delivery of Reputation Scorecards.

ReviewTrackers will also track leads generated from the custom landing page.

the custom landing page agencies can use to showcase the value of reputation management services like reviewtrackers

The ReviewTrackers Difference

Reputation scorecards and landing pages are just some of the ways that a ReviewTrackers partnership provides immense value to agencies of all sizes. Scorecard landing pages will revolutionize the way agencies present the need for reputation management services, and clients will benefit from other world-class, innovative solutions such as:

  • Reputation Management: Aggregate and manage business reviews from 100+ review sites to improve brand reputation, acquire and retain more customers, and ensure loyalty.
  • Customer Experience Analytics: Understand the voice of the customer to improve experiences, build loyalty, and create a seamless buyer journey.
  • Boost Local SEO: Cultivate an online presence by requesting, responding, and amplifying reviews to drive more exposure and revenue.
  • Competitive Data and Insights: Actionable insights enable clients to beat the competition, increase revenue, and garner raving fans.

ReviewTrackers helps agencies grow and enable client growth with thoughtful and innovative reputation management services. Provide the richest review insight solutions to drive revenue and increase customer satisfaction today.

Agencies can learn more about the Reputation Scorecard landing pages by scheduling a demo with ReviewTrackers.

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