April 17, 2023

Using a Company Culture Survey for Employee Feedback

Asking your employees for their feedback and opinions through a company culture survey will help your organization better understand your workplace environment. 

With this understanding, you can identify areas for improvement, strengthen your workplace culture, and build a successful employee retention strategy

According to research by PwC:

  • 72% report that company culture helps successful change initiatives happen.
  • 67% of business leaders agree that culture is more important than strategy or operations.

Why is Employee Feedback Important?

Employee feedback is an essential component of any organization’s employer branding strategy.

Not only does employee feedback contain the kind of information and insights you need to build a great employee experience; but it also helps the team and your entire organization perform better. A company that knows how to handle employee feedback effectively is also more successful in attracting and retaining top talent.

Utilizing employee feedback tools — particularly, a company culture survey — should help your leadership team get to the heart of important employer-employee conversations. 

What is a Company Culture Survey?

A company culture survey is a questionnaire used by organizations to capture employee feedback. It includes questions about the workplace culture and the everyday working life of individuals within the organization.

Using a company culture survey for feedback helps leadership teams gain insight into the way employees perceive and feel about the workplace. It’s also a useful employer brand monitoring tool that should help improve workforce acquisition and retention.

Ideally, company culture surveys should be done once or twice a year. That way, your organization will have visibility into any high-impact issues affecting the workplace as well as correct problems with the employee experience. 

What Questions Should You Ask in a Culture Survey?

Let’s be honest. Employees won’t always find it easy to be upfront with their managers and bosses. This is why your company culture survey should ask insightful questions that will allow employees to share their candid feedback.

Here are some examples of questions you can ask.

  • How likely would you be to recommend your workplace to a friend or family? (This is a crucial question to ask for Net Promoter Scoring.)
  • If you were in my shoes, what would you change? Why?
  • How can we make work more fun? 
  • What have you heard customers say about our business?
  • Do you think the organization values and prioritizes diversity and inclusivity within the workplace?
  • Do you feel the perspectives of people from all cultures and backgrounds are respected and valued?
  • Do you feel listened to and able to contribute ideas to the team?
  • If there’s one thing you could change about what we do here at work, what is it and why?
  • How can I set you up for even greater success? 

Tips and Tricks When Surveying Employees

To get the most out of your company culture survey, consider making it anonymous. After all, employees need to feel safe in providing honest feedback without worrying about how management might respond to their survey answers. 

Also, be sure to distribute your survey early and allow enough time for employees to consider their questions and answers. Rushing people into answering your company culture survey may result in inaccurate or dishonest assessments. 

Lastly, be sure to analyze the employee feedback you capture through company culture surveys. Applying analytical techniques and tools (such as natural language processing) can help you find hidden patterns and trends in sentiment within your data.

Use Survey Insights to Attract and Retain Top Talent 

Using a company culture survey to capture valuable employee feedback can help transform your workplace environment and culture. By taking the time to ask the right questions and analyze your employees’ survey responses, you can gain valuable insights into the employee experience: insights that will help your company build a winning culture and attract and retain top talent.

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