Doctor reviews posted online by patients are one of the most important factors in the overall success of any healthcare organization.
More than ever, patients are visiting multiple doctor review websites to find a new healthcare provider, and reviews are influencing their decisions.
Consider these industry stats about online reviews:
- 69.9% see positive patient reviews as “very” or “extremely” important.
- 72% use reviews as the first step to finding a new doctor.
- 60.8% of consumers avoid doctors based on negative reviews.
Updated List of Doctor Review Sites
By claiming a profile on major healthcare review sites, organizations can improve their online visibility, capture patient feedback, and drive patient acquisition. Having ownership of your profile also enables you to update your business information, expand communication lines with patients, and build a strong online reputation.
Here are the 11 sites where a profile can attract more patients.
Yelp is popularly known for its restaurant profiles and reviews, but the original idea for the review website came about when co-founder Jeremy Stoppelman fell sick and found it difficult to find any doctors in his area. Today, the popular site features more than 211 million reviews, and reviews on healthcare organizations account for 8% of this total.
Healthgrades consistently ranks as one of the most trusted sites for reviews and ratings of doctors, dentists, and hospitals. The site lets users browse and find specialists by location, specialty, condition, and procedure. The site features over 1.1 million provider profiles and seven million reviews and ratings.
You can learn to claim and update your free profile on Healthgrades with our getting started guide.
The site also has advertising programs for providers looking to promote their practice. Those managing or marketing a hospital or other healthcare facility can also check out Healthgrades’ solutions suite to drive growth, increase engagement, and improve quality and clinical performance.
Another leading resource for healthcare reviews and information is Vitals, which features over 1 million physician profiles, 165,000 facility profiles, and more than 9 million reviews and ratings. Vitals’ database allows users to search by specialty, name, location, condition, and insurance.
You can claim a Vitals profile by following the directions on the site’s signup page. On the profile, you can manage and edit information, including display name, practice address, specialties and expertise, and education and awards.
In addition to healthcare profiles, Wellness.com features multiple resources for all kinds of health and medical information in the form of wellness blogs and interactive visitor surveys. Profiles include ratings, reviews, accepted forms of insurance, certifications, and more.
You can get listed on Wellness.com by enrolling in the site’s Wellness Provider Program. There are three tiers within the program, and they all include the ability to create a profile. However, the mid- and high-tier packages include other benefits such as additional exposure on “major search engines” and placement on competitor profiles.
For more information, check out the Wellness.com Business FAQ Page.
Google is the world’s biggest search engine, and it’s also one of the most powerful business discovery platforms on the web, thanks to services like Google Maps and Google Search. Survey data shows that Google holds 57.5% of all reviews, proof that a Google My Business profile is absolutely necessary.
ZocDoc offers a platform for booking appointments instantly, and it features doctor reviews, office addresses, and open appointment times. Patients can use it to fill out basic forms that are typically part of the waiting room experience. ZocDoc also offers a free mobile app to help patients find and book appointments with doctors.
To claim and manage your profile on ZocDoc – as well as enable instant online bookings and build positive reviews – go to the site’s “Getting Started” page.
RateMDs is home to over 2.5 million doctor ratings and 1 million reviews along with current health trends coverage and medical specialties information. It also lists and rates top hospitals and facilities across the US based on review information such as cleanliness and value. For individual providers, reviewers can provide ratings based on punctuality, staff, helpfulness, and overall knowledge.
Doctors and healthcare providers can claim their profiles by clicking on the “Claim Doctor Profile” on the top right of the site’s home page.
Dr. Oogle specializes in dentist profiles and reviews. Each profile also includes a list of the most used keywords from reviewers, office hours, coupons, and photos and videos. Reviewers can leave text feedback and an overall rating. However, they can also rate the experience based on multiple factors such as results, cost, and hygiene.
Those who want to claim a profile can do so with their email address, Facebook profile, or Google account.
Doctor.com is a platform that lets you tap into multiple healthcare networks on the Web, and it covers an audience of about 30 million people each month on popular review sites, like Google, Yelp, Bing, Vitals, and Healthline. However, it also features profiles on its own site.
Signing up for Doctor.com gives you visibility on the sites across its network, as well as access to review generation tools, your practice’s own Showcase Page, and experienced practice consultants. Each profile includes a provider’s information on training, certification, hours, accepted insurance plans, and payment options.
RealPatientRatings owns one of the largest databases of verified plastic surgery patient reviews, which come from a survey completed by real patients who completed a qualified visit to a doctor’s office. Currently, the site features over 189,000 verified reviews. Site visitors can filter reviews by provider or a specific treatment.
Surgeons can sign up for RealPatientRatings by visiting Vizium360, which created the RealPatientRatings platform.
Another site specializing in cosmetic treatments is RealSelf, which has over 20,000 physician profiles and 9.9 million consumers that visit the site every month. Patients can find a provider through the site’s “Treatment Finder” tool.
Providers can include multiple elements on their profile such as deals, links to third-party sites, and a Q&A section. Those interested in a profile can go to the site’s claiming page and enter information such as their board certification, name, email address, and website.
Best Practices for a Healthy Profile & Great Doctor Reviews
Once you’ve created or claimed your profile, you can follow these best practices in managing your doctor reviews and ratings.
Update Your Information
Always ensure that the information in your provider profile is up-to-date, accurate, and complete. Incorrect profiles give a bad first impression to patients, and it might convince them to look for another provider.
Monitor Your Online Reputation
Reviews and reputation management should be a focal point in your healthcare marketing strategy. You must be able to understand what patients see when they search for and read about your practice on online review sites and search results.
The best way to stay on top of reviews is by checking the profile at a regular frequency. To help you get started, read our reputation management guide for healthcare professionals.
Respond to Reviews
On compatible sites make sure to respond to what patients are saying about your practice. This allows you to minimize the impact of a negative review or reinforce the great user experience detailed in a positive review.
As the clout of healthcare consumers grows, so do their options. To encourage preference and inspire loyalty, providers must foster trust-based relationships with customers and consistently deliver patient experiences that captivate and go beyond achieving better health outcomes. This starts with planting your flags on the top healthcare review sites and managing your doctor reviews.