October 7, 2020

How to Create and Use A Google Review Link

Using a Google review link to get more high-quality online reviews is one of the most effective ways to improve your business’s search ranking on Google.

According to a Google help article, reviews, along with your responses to these reviews, are an important factor in determining your business’s local search rankings. Apart from improving local SEO signals, a steady stream of fresh, highly-rated reviews on your Google My Business (GMB) listing also benefits you by:

  • Improving your online reputation to attract more customers
  • Providing the social proof needed to inspire consumer trust

Google reviews are important marketing assets for businesses. According to customer reviews research, the buying decisions of 90% of consumers are influenced by reviews, and a majority (63%) use Google reviews before they even visit a business.

With a few clicks in your GMB account, you can create a simple link that can draw in more customers and higher revenues.

How to Create a Google Review Link

There are three ways to create a Google review link. 

  • Use the Place ID tool
  • Search manually for the link via Google Search
  • Follow the new “short name” and “short URL” methods (Google recommendation)

Note that your Google review link will still work if you previously found it through Search or Place ID. 

Google Review Link Method 1: Business Short Name

Instead of sharing a random URL, Google allows you to create a “short name” for your brand, which is then put at the end of your custom URL. For example, if you have a bakery called “Cookies” you can put “cookies” as the short name for your Google review link, which would look something like this:


Customers who type this address on a browser are directed to your GMB listing where they can easily leave a review.

The feature is available for most business categories and online merchants. Please note that you need to have a verified business on Google to generate a short name; you can read the Google Verify My Business guide for instructions. 

You can quickly set up your own short name and URL by signing in to your GMB account. Just follow the steps below:

Step 1: Generate a Short Name

Go to the “Info” tab in the menu and then click on the “Add profile short name” option. If you have multiple locations under the same account, you must click on a specific location to generate a short name for it.

Screenshot of how to create a short name using Google My Business

Step 2: Submit Your Short Name

Enter the short name of your choice. Google allows up to 32 characters for a short name. You’ll get an error message if the name you choose is already taken. If you have trouble coming up with an alternative, try instead to find unique ways to abbreviate the name or add more terms like the location to make it more unique.

Step 3: Save the Changes and Wait for Approval

Click the “Apply” button when you’re done. Your proposed short name will have a “Pending” status on it until it’s approved by Google. It will then show up on your GMB profile.

Sharing the URL is just as easy as creating the short name itself. It’s just a matter of doing the following:

  1. In your GMB account, click on the “Home” section in the main menu. From there, click on the “Get More Reviews” section.
  2. Copy the URL that appears in this section. You can use this Google review link on multiple assets to make it easier for customers to leave a review.

Screenshot of how to request reviews by copying the Google review link from the GMB Home tab

You can also create a short name and URL through the GMB app on your mobile device. To do so:

  1. Go to the “Profile” section of your account and click on the “Add profile short name” option.
  2. Create your business’s short name. Again, the limit is 32 characters.
  3. Tap “Save” when you are done.

To share the review link via the app:

  1. Find the “Customers” section and tap the “Reviews” option.
  2. Tap the “Share” icon on the top-right of the screen. You’ll then see the short name URL displayed.
  3. Copy the URL, which you can then use to share with customers.

Google Review Link Method 2: Place ID Finder

A Google Maps developer page features this handy tool. All you need to do is enter the name of the location in the search bar. 

Screenshot of how to create a Google review link using Google Place ID finder

A small text window above the business will appear on the map, which features a series of numbers, letters, and symbols that make up the PlaceID. Copy that PlaceID onto the URL below after the “placeid=” string.


Google Review Link Method 3: Google Search

You can also simply conduct a Google search of your business. When you find your business listing, click on the “Write a review” button.

Screenshot of how to create a Google review link using Google Search

When the review window pops-up, copy the (quite lengthy) URL in the address bar on the top of the screen. The default string of numbers, symbols, and letters doesn’t make for an attractive URL so simplify the links so that customers can easily remember them. Use a URL shortening tool like Bit.ly or Google’s own URL Shortener, which makes it easier to share it on social media, emails, or even receipts.

How to Effectively Use A Google Review Link

Having a Google review link makes it easier for people to find or remember your brand, but how do you use that link effectively to get more reviews for customers in the first place?

Send An Email

Research shows that up to 70% of reviews come from emails sent after the purchase. Crafting a visually appealing message with your Google review link can easily convince customers to provide the substantial feedback you need to attract more customers and improve the overall service.

Use SMS Messaging

Mobile devices are ubiquitous in today’s digital age, and you can use them to have a direct line to any customer. Your short Google review link reduces the overall length of your message, which is essential to quickly capturing the attention of any consumer. 

Photo of a person about to check a message on an iPhone

Most messages are read within three minutes. A short link along with a cordial tone makes it more likely for customers to give you those valuable reviews.

If you are managing multiple business locations, you can use the Ask Tool by ReviewTrackers to create email and SMS campaigns to help generate more reviews on Google. The Ask Tool is extremely useful for marketers looking to automate their review generation efforts. It also includes intelligent workflow features that help you optimize results and personalize your review requests while also working in compliance with Google review policy.

Respond to and Track Every Review

With the right exposure, Google review links can bring in more feedback. When this large influx comes in, make sure that you keep track of every piece of feedback. Fortunately, Google My Business includes a section where you can see all the reviews posted about a listing.

GMB also includes a section where you can respond to any piece of customer review or rating, which can be vital to a business’ online reputation.

The Online Reviews Survey showed that 80% of consumers believe that a business cares about them when someone from the management team responds to their review. Unfortunately, 63% of consumers say that a business never responds to their feedback.

Deliver a Better Customer Experience with A Google Review Link

Even though collecting 5-star reviews on Google is a great marketing strategy, it shouldn’t be the end goal. Instead, use the information contained within each review to better understand customers, develop a strong customer experience management strategy, and inspire customer loyalty.

Harness the power of reputation management to attract customers and grow your business.

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