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Your Google My Business photos are deciding factors when it comes to attracting customers.
These images are the first impression of your business. They can attract customers or drive them away. When asked about the important elements in local search, people ranked profile images (24 percent) as the deciding factor.
By adding the right photos and allowing select images from customers, you can create an attractive digital gallery that will make people want to visit your establishment. Here’s how to do it.
Adding and Deleting Your Google My Business Photos
It should be noted that you can’t add photos to your Google My Business (GMB) listing if your business locations aren’t verified. For more on that step, check out our guide on claiming your GMB page.
Once a business is verified, you can start adding photos through your account on your desktop or GMB mobile app. In both cases, you’ll go to the menu and select the Photos section. From there, you can upload any photo or video you want.
Deleting photos is just as easy as uploading them. Desktop users can go to the Photos section and click on the images to remove. From there, it’s just a matter of clicking on the trash can icon on the top-right corner of the page.
The steps to delete photos on mobile are nearly the same as it is on the desktop version except for the fact that there is no trash can icon. Instead, you will have to tap the menu icon again (the three vertical dots) and then press the “Delete” button.
Google My Business Media Criteria
Before you upload, you should be aware of Google’s minimum requirements for implementing photos and videos on your site.
Images can either be in a JPG or PNG file format and at least have the dimensions of 720 x 720 pixels. The overall image file size should be between 10 KB and 5 MB.
Images must also be focused and show a well-lit area. You are not allowed to use image filters or perform “significant alterations” on the photo.
In addition to general photos of the business you can also designate two images as the cover and profile photos. Profile photos are a distinctive way for customers to recognize the business on Google while a cover photo shows off “your page’s personality.”.
You can add videos so long as they are less than the 100 MB file size limit. They must be no longer than 30 seconds and use a minimum resolution of 720p.
Some people prefer to get a 360-degree view of a business, which makes it worthwhile to upload a few samples into your listing. These large images should have a minimum resolution of 3,840 by 2,160 pixels.
Because it’s an image that “wraps” around, there shouldn’t be any major gaps or holes in the middle of it. Google, however, does allow minor gaps on the top and bottom edges of the image.
The Optimal Google My Business Cover Photo Size
Google’s criteria doesn’t specify optimal sizes for cover photos, which Google sees as the preferred image for the listing.
Multiple sources claim various dimension sizes as the best choice, but there doesn’t seem to be a definitive size that works for all listings.
Instead of adding to the noise, we have some tips to keep in mind when choosing the perfect image to attract customers.
Choose High-Quality Images
Google lets you upload an image file size of up to 5 MB so use it to the fullest extent. You don’t want customers to search for the business only to find a tiny and pixelated photo. Use large images that clearly show products and services to your customers.
Think About Your Mobile Audience
Research shows that 57 percent of local searches are done on mobile so take advantage of the platform. Make sure the pictures you upload work on large monitors as well as tiny screens.
You should also use different orientations for photos. Landscape images might work on desktops and laptops, but it might not be suitable for smartphones. Add some portrait shots to take advantage of a phone’s vertical screen.
Flagging Google My Business Photos For Removal
Owners and managers aren’t the only ones who can add photos to their business. Customers can do it as well. However, there might be some images that don’t meet Google’s Format Specific Criteria. In this case, you can flag them so that Google can review and possibly delete the images.
Within your GMB account go to the Photos section and select the offending images. To bring them to Google’s attention click on the flag icon on the top-right corner of the page. Mobile users can also select images in the GMB app’s Photo section, but they will need to go to the menu and click on the “Report photo” button.
You can also flag images via Google Maps. Once you find the business and the photo you want to flag, click on the three-dot menu icon on the top-left corner of your screen and click the “Report a problem” button. You might also see a flag icon on the top-right corner of the screen, which you can use to report the image.
On mobile, you can open the Google Maps app and find your listing. After you find the photo you can then tap the flag icon on the bottom-right corner of the screen to bring it to Google’s attention.
Variations on Google My Business Photos
Different types of photos work for different businesses. Fortunately, Google provided detailed information on the many types of business-specific photos that could work well for your listing.
- Food and Drink
- Common Areas
Google says to add at least three images showing the exterior of the business. You should try and get a picture of the location from multiple directions that customers might use to get to the business. It’s also a good idea to show the exterior at different times of the day.
With at least three shots you should be able to convey the look and atmosphere of the business’ interior. Show off some of the decorations that line your walls or how business is conducted when a high volume of people are inside.
If you’re selling individual products, you should include at least three photos of one or more products that represent your offerings. When taking photos, make sure that each product is evenly lit to give customers a clear idea of what you’re selling.
Just like products, you need to showcase the many services offered. You should try and capture staff members performing those services to customers. If you have a specialty service make sure you show it in action. Google requires you to have at least three photos of service on your page.
Food and Drink
Images are significantly important for restaurants. Customers want to see the menu, but they should also see the finished product. You should have at least three pictures of your meals, which should be well-lit so that customers can see the hard work and detail put into every serving.
This is mainly for hotels, gyms, and restaurants with large areas that can accommodate a large group of people. You will need at least one picture of each common area in the building. Not only does this help attract viewers, but it can also help people who are planning for major events.
Room pricing might be a factor, but it’s the picture that determines whether or not people will stay the night at a hotel. With three images of your most popular rooms, you can give customers an idea of what it’s like to be in the room.
Behind every business is a team of people. By providing at least three group photos, you put human faces on your product or service. You show customers that real people are behind the sales, marketing, and operations teams.
The Perfect First Impression
With 21 percent of people listing profile photos as the most influential factor when looking for a new business to visit, make sure you keep your photos up-to-date. You can also encourage more photos and reviews from customers, and remove any images that put your business in a poor light.