Stock photos are kind of awesome – especially if you’re a business owner working to establish and enhance your visibility and reputation on the Internet.
You can use these photos on your website, company blog, social networks, online business listings, and review site profiles. Not only do they add visual appeal to your content, they also serve as unique branding components that strengthen and reinforce the identity of your business.
Here’s a quick guide on how to choose stock photos that enhance your online reputation.
High-quality, high-resolution: There are tons of free stock photo sites out there. Just ask Google to find them. Once you have found a reliable site for your company website or blog, don’t stop being picky. Choose high-quality, high-resolution photos that won’t have your audience squinting just to make out what those pixels are supposed to be.
Real people: Impossibly good-looking, amazingly Photoshopped commercial models, OUT – portraits of real people (including your staff employees), IN. Authenticity plays a huge part when you’re trying to establish and sustain a positive online reputation. Instead of trying to impress your potential and existing customers with pretty (but not really very relevant) portraits, win them over with real and relevant.
Memorable: A picture can paint a thousand words. So you might as well choose a compelling – and memorable – image instead of using multiple boring photos to accompany your latest blog entry. As a business owner, you want to post photos that help you stand out, instead of getting lost in a sea of dull, already-seen image search results and forgettable stock shots.
Well-suited: Don’t just pair your stock photos with the text content you’re posting. Find something that represents the character, the personality, the face of your brand as well. If you can – and if you have the budget for it – go for pictures that, say, match your color scheme, or at least looks relevant in terms of where your business locations are.