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Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Online reviews and SEO will only continue to grow in importance.

Technology, Technology

New technology will require marketers to pay attention to several key factors of the customer journey, including online reviews, according to an article by the Forbes Agency Council.

Marketers need to focus on online reviews to create a loyal customer following. In addition, companies that put the customer first will succeed.

Another important factor to pay closer attention to in the future? Search engine optimization. As the conversational web continues to materialize, SEO will become even more important than it is now.

Customer insights can already be found in technology consumers are using today, like social media and online reviews.


Megan Wenzl

Megan is the Associate Editor for ReviewTrackers. She's a writer who is committed to finding useful information to help your business succeed. Megan holds an M.A. in journalism from Columbia College Chicago.


  1. Gerald T. Macon

    So what will the future of consumer reviews really look like? It’s impossible to say. What is possible to say, however, is, reviews and customer feedback will continue to play an important role in how people decide what to buy. Companies will continue to find better ways to get at data that will make them more competitive. Governments will stumble over themselves to bring order to the inherent chaos of it all. How that will all come together is a mystery.