May 20, 2021

Top Directories Analysis

Based on ReviewTrackers customer data from 2020, we've identified the top 5 directories for each industry along with the review distribution across those top directories.

 

All data

Review site
Percent of total reviews
Google
73%
Yelp
6%
Facebook
3%
Tripadvisor
3%
Trustpilot
3%
DealerRater
3%
OpenTable
2%
Booking
1%
BBB
1%
Cars
1%
Top 10 total
96%

 

Automotive

Review site
Percent of total reviews
Google
71%
DealerRater
8%
Yelp
7%
Facebook
4%
Cars
3%
Top 5 total
93%

 

Consumer services

Review site
Percent of total reviews
Google
80%
Trustpilot
6%
Yelp
6%
Facebook
4%
Indeed
1%
Top 5 total
97%

 

Education

Review site
Percent of total reviews
Google
55%
Facebook
19%
Niche
13%
Yelp
6%
Trustpilot
6%
Top 5 total
99%

 

Entertainment

Review site
Percent of total reviews
Google
78%
Facebook
6%
GolfAdvisor
4%
Tripadvisor
3%
Yelp
3%
Top 5 total
94%

 

Financial services

Review site
Percent of total reviews
Google
42%
Trustpilot
29%
Lending Tree
7%
Facebook
6%
Yelp
4%
Top 5 total
88%

 

Healthcare

Review site
Percent of total reviews
Google
69%
Yelp
7%
Facebook
6%
ZocDoc
5%
Healthgrades
3%
Top 5 total
90%

 

Hospitality

Review site
Percent of total reviews
Google
49%
Tripadvisor
20%
Booking
10%
OpenTable
5%
Expedia
4%
Top 5 total
88%

 

Insurance

Review site
Percent of total reviews
Tripadvisor
43%
Google
38%
Indeed
6%
Facebook
6%
BBB
3%
Top 5 total
96%

 

Review site
Percent of total reviews
Google
93%
Facebook
4%
Yelp
2%
BBB
<1%
Lawyers
<1%
Top 5 total
100%

 

Real estate

Review site
Percent of total reviews
Google
75%
Facebook
10%
Yelp
5%
Tripadvisor
3%
Booking
2%
Top 5 total
95%

 

Restaurant

Review site
Percent of total reviews
Google
74%
Yelp
8%
OpenTable
5%
Facebook
5%
Tripadvisor
4%
Top 5 total
96%

 

Retail

Review site
Percent of total reviews
Google
82%
Trustpilot
10%
Yelp
3%
Facebook
2%
ResellerRatings
2%
Top 5 total
99%

 

Software

Review site
Percent of total reviews
Google
68%
Trustpilot
12%
BBB
10%
Yelp
6%
Consumer Affairs
1%
Top 5 total
97%

 

Various

Review site
Percent of total reviews
Google
73%
Yelp
6%
BBB
5%
Tripadvisor
3%
Booking
3%
Top 5 total
90%

 

Other

Review site
Percent of total reviews
Google
68%
DealerRater
17%
Cars
4%
Yelp
4%
myCARFAX
3%
Top 5 total
96%