Online travel guide and reviews aggregator TripAdvisor recently released facts and figures revealing the state of today’s travel industry – and it seems that more and more travelers are sharing their experiences across online social networks.
According to TripAdvisor’s latest social media travel report, 76 percent of US travelers use social channels like Facebook, Twitter, Foursquare, and Instagram to post photos, status updates, and check-ins while traveling. However, 64 percent said that if they want to learn more information about a travel destination (for travel inspiration / research), online travel guides and hospitality reviews aggregators like TripAdvisor are the preferred resources.
(Be sure to check out: “Social Media’s Impact on the Travel Industry”)
“It’s clear that travelers have a passion for sharing their vacation experiences through social networks both during and after their trips,” said TripAdvisor Global Product VP Adam Medros. “With engaging social tools, apps, and a network of Facebook friends available on TripAdvisor, we’re excited to see the trend continue of more travelers sharing and tapping into their wisdom of friends.”
The report brought to light the results of a survey of over 1,700 respondents in the US. Key highlights of the report also demonstrate that:
- Travelers love taking and sharing photos. In fact, 91 percent of the respondents said that, while traveling, they post photos of their vacations. 57 percent post status updates, while 34 percent use check-in services like those offered by Facebook and Foursquare.
- When it comes to social network check-in behavior, hotels (27 percent) represent the business location that travelers check into most often, followed by landmarks/tourist attractions (25 percent) and restaurants (19 percent).
- 42 percent use the aforementioned social channels for travel planning, while 40 percent do so to find travel inspiration.
Photo credit: Werner Kunz
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