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This article was written by Anastasia Sviridenko. She is responsible for crafting and marketing content over at TextMagic. When she’s not working, you can find her going for a run or catching up on the latest sci-fi series.

According to a study by Dimensional Research, 90 percent of the customers say that online reviews influence their buying decisions.

To get ahead of the competition, your business needs to have a substantial number of positive reviews. How do you get them?

Ask for them! It’s as simple as that. Add a note “Leave us a review!” with icons for Google and Facebook at the bottom of your customers’ order confirmation. Share links to your review sites on social media. Request reviews by sending emails to the customers who recently made a purchase. These are all actionable tactics, but let’s talk about the one that is very often overlooked.

Requesting a Review Via SMS

56 percent of online reviews come from mobile devices. It is convenient for customers to jot down a few words on their phone or tablet. So having received a text with a link to a review site, there is a high probability that a customer will click on that link.

How to Write a Text Message to Request a Review

It might get a little bit challenging to compose a message that will get a high response rate from your customers. To help you with this we have prepared a list of 9 SMS templates that you can adapt to your own business case.

Case 1: Thank You for Being a Customer

This basic template is perfect for starting; it doesn’t require your customer to give up a lot of data or make a big effort (less friction), which leads to more online reviews.

“Hey {first name}, thank you for shopping with us today! To help us best serve you and others, could you click on this {link} to answer one question about your experience today? Thanks {Insert Company Name}”

Case 2: Leave Us a Review

This template will help you increase your reviews on a specific online review website where you might have poor reviews.

“Hi {first name}, thank you for doing business with us. Can you take 1 minute to leave a review on {website} about your experience with us? Just go here: {link}. Thanks for your help!”

Case 3: How Did We Do?

If you are looking to improve your service then use this template to gather your customers’ opinions.

“Hey {first name}, could you help us learn about how we did? Please click this {link} to give us feedback. We truly appreciate it!”

Case 5: Your Opinion Matters

Establish a stronger relationship with your customer by allowing them to feel like they have a voice.

“Hey {first name}, your opinion matters to us. Could you take 1 minute to leave us feedback on your visit? This {link} will take you to a quick survey with 3 questions. We appreciate your help!”

Case 6: Review a Location Visit

Thank your customers for visiting your retail outlet and ask for a review as well.

“Hello {first name}, Thank you for your recent visit to our store. We want to provide you with the best experience possible! To help us, please take a moment to leave your feedback. Click {here} to review. Thank you.”

Case 7: Review a Product

If you are looking to boost your sales, product reviews are very important especially when selling in online marketplaces. Use this template to attract more product reviews:

“Dear {first name}, we are thrilled you’ve chosen to purchase the [specific product name] from us. We are working hard to build a higher quality product for our customers. We would love to learn more about your opinion. Please go {here} to give us your feedback.  Thank you.”

Case 8: Rate Us on Google

If you want to get Google reviews and need a little bit of SEO boost, use this SMS template:

“Hi {first name}, it was great seeing you today. Would you take one minute to leave a Google review about your experience? Here is the {link}. Thanks for your help!”

Case 9: Asking for a Facebook Review

Companies with a Facebook Business Page can use this SMS template to increase the number of their reviews.

“Hi {first name}, thank you for choosing our [product or service]. It’s our priority to continue providing top-notch service to customers like you. Please leave us a review on our Facebook page {link}. It will only take a minute, but it will make a huge difference to our company. Thank you!”

Note: This list originally included a Yelp template, but we deleted that one due to the policy that Yelp has regarding businesses asking for reviews. The company believes that most businesses specifically target the customers who were satisfied with their product or service and this results in biased reviews.

Online reviews have created a new form of marketing and communication that bridges the gap between simple word of mouth and a viral form of feedback. The importance of online reviews for businesses is truly mind-blowing; from increase of brand awareness to an overall increase of profit in the long run. Use the above SMS templates and watch your reviews skyrocket together with your sales, brand awareness, and customer loyalty.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Elizabeth Stein

    Thanks Migs Bassig.
    It’s important to have a strategy for requesting reviews from customers. In addition to regular reviews on Facebook and Google, I like the other options you provide to get feedback and capture and track customer sentiment. Having worked in the marketing research industry I can appreciate the value in presenting a survey to customers instead, or in addition to, review.

  2. Fabio

    Thank you very much, great post.