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8 Terrific TripAdvisor Tips for Businesses

For anyone in the hotel, hospitality, and tourism industry, there may be no review site more important than TripAdvisor. Founded in February 2000 by Stephen Kaufer, the travel website has since taken the world by storm. Not only has it become the leading source of user-generated content (reviews); TripAdvisor has also extended its influence to reach the travelers, customers, and guests of hotels, vacation rentals, restaurants, travel destinations, flight operators, and other businesses in the travel industry (even zoos).

You can leverage the popularity of the site and make it work for you by claiming your business listing on TripAdvisor and signing up for Review Trackers’ industry-specific review monitoring solutions. Once you’ve done that, you’re ready to follow these eight (8) terrific TripAdvisor tips for businesses.

Respond ASAP

A timely response goes a long way in showing how attentive and receptive you are to your customers’ feedback. It also demonstrates your efficiency in handling specific customer issues and concerns. To prevent slow responses – or lack of responses – make sure you assign to a specific employee the responsibility of tracking and responding to TripAdvisor reviews.

Be polite and professional

It’s tempting to react emotionally or angrily to a bad review, but it’s best to stay polite and professional when responding to reviews. Remember: in a website as popular as TripAdvisor, it’s not just that one individual reviewer who will see your response. Others will, too, and they all could be your potential customers. (For more tips, don’t miss our post on how to respond to negative reviews.)

Order and distribute TripAdvisor Comment Cards

Sometimes you’ll feel like you’re not being represented accurately on TripAdvisor. You just know that you have quite a large base of happy, satisfied customers – that you certainly worked hard for it – but for some reason or another, you don’t seem to be getting enough glowing reviews on TripAdvisor.

You may not have heard of it, but there’s such a thing as a TripAdvisor Comment Card. It’s basically a business card that’s personalized for your business establishment or property, and it includes a note on one side of the card requesting your guest or customer to leave you a comment or review on TripAdvisor. The best part? Your first 250 TripAdvisor Comment Cards are free. (Just pay the shipping fees.) You can place your order from your TripAdvisor Management Center page.

Study the factors that influence the Popularity Index

Don’t worry. We won’t get too technical here. Just know that TripAdvisor has its own algorithm-based, destination-specific ranking system called the Popularity Index. While businesses can pay to have additional info included in their TripAdvisor page, the Popularity Index is completely organic, with no paid results influencing the weekly outcome.

The TripAdvisor Popularity Index takes into account the quantity, quality, and age/date of user-generated content written about your establishment. So, the more positive reviews you get, and the more recent they are, then the higher your overall rating is. It’s a great idea to start tracking your Popularity Index regularly, so you can identify your main issues and work on building buzz around your TripAdvisor page.

Showcase your badges

TripAdvisor regularly awards popular, highly-rated businesses with badges like “Travelers’ Choice” and “Certificates of Excellence”. If you’re one of those who have been honored, don’t hesitate to tell people about it. To get started, check out the TripAdvisor Widget Center, which allows you to display your reviews and awards while also encouraging customers to browse your TripAdvisor page and review your business.

Display TripAdvisor awards in your property

You don’t have to limit yourself to promoting your TripAdvisor accolades online. Along with comment cards, there are TripAdvisor awards, plaques, and stickers that you may be able to use and display in the most prominent spots of your property. It works in the same way as showcasing your badges, and goes a long way in establishing your business’ credibility. It also shows how seriously you take guests’ feedback.

Write a press release

Distributing a press release to relevant media formally announcing your new TripAdvisor awards is a great way of connecting social media platforms with traditional ones. Make sure you target local media publications, newswire services, and niche-specific papers, magazines, channels, and radio stations. The increased media attention that you’ll get from such a publicity campaign can attract more potential guests.

Need help? Just visit your TripAdvisor Management Center page or post a query on the Owners’ Forum to find appropriate press release templates made by TripAdvisor.

Encourage reviews as guests check out

8 Terrific TripAdvisor Tips for Businesses

One of the reasons why TripAdvisor has become one of the most-trusted travel websites is because it has a zero-tolerance policy on fraud and fake reviews. You don’t want to get a “red badge” – which indicates that your reviews may possibly have been manipulated – and that’s why it’s important to be aware of when it is best to encourage your customers to write reviews.

If you’re running a hotel, for example, it might be a good idea to wait until guests check out before you hand out a Comment Card and ask for a review. After all, if a review is submitted from your reception lobby, it may appear to TripAdvisor to be written by your staff. Just be careful is all we’re saying.


Monitor what customers are saying online and respond to reviews, comments, and questions nearly in real-time!

Not a Customer yet? What are you waiting for?

Sign up for a free trial of Review Trackers today.

Review Trackers is powerful, easy-to-use, review monitoring and reputation management software that will help you:

  • Monitor competition and improve your relative service, product quality, and customer experience
  • Improve customer engagement and proactively address customer needs
  • Respond to customer reviews, comments, and questions across multiple sites from one central location in near real-time

See why Review Trackers is currently used by tens of thousands of business locations across the nation. Sign up for a free trial and take your business’ online reputation into your own hands!

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Davinci bistro bar and garden

    Please can you send me sticker to put in my window also certified poster of exellecnce would be grateful kind regards michelle

  2. deanna panzetta

    please can I have a sticker. send to 5 broadhinton road, london sw4 flu, I would like to put one on the window of my holiday let business, thanks

    • Review Trackers

      Hi Deanna, for TripAdvisor badges, stickers, and other printed promotional literature, you may contact TripAdvisor or visit your Management Center: Thank you!

  3. mik

    why would you want to promote a useless website like tripadvisor, most people understand that fake reviews are regularly posted on there.

    • Review Trackers

      Hi Mik, we’re simply encouraging business owners to actively monitor their online presence on sites like TripAdvisor. Thanks for commenting!

      • Mel

        I’m a little late to the party, but I’m a great believer that if you don’t manage and monitor your TripAdvisor page, it will manage and monitor you.

        Migs tips, if actioned appropriately, will at least give some semblance of control. Which is far better than shrugging your shoulders and bemoaning the problems it creates.

        I must admit I wasn’t aware of the business card offer or the press release templates which TripAdvisor gives account holders. These are really useful added extras for small business owners.

        I’ve written a guide specifically for UK publicans on how to master TripAdvisor in practical steps: I’ve linked to this page as I think it has really useful information for any business owner who wants to leverage TripAdvisor as a marketing tool.

        • Mel

          I mean, that I’ve referenced this page in the Pub Landlord Advisor article.

  4. Jo

    TRIP ADVISOR and Flipkey -FRAUD
    I booked apartment in central London via Tripadvisor paying also for their “peace of mind policy” insurance (88 $). I gave visa card number and instead of blocking money on my account they collected it immediately.
    I tried to contact the owner Martin C., I wrote him several times on his e-mail stated on flipkey but he did not respond. So I called the number provided in booking and man picked up: he said that I got the wrong number, that he is Martin indeed but he does not rent any apartments…
    I tried to find property on flipkey or trip advisor but …It was not listed anymore…They removed it as they “found out that this individual does not have right to rent those apartments” but they were happy to keep my money on tripadvisor account (quite profitable business if you think about number of clients) and they didn’t bother to inform me about the situation!
    I contacted flipkey and they said they will “cancel” my booking of non-existing property and return me money. I got 1 day to find a hotel in London and I do not have to mention that prices were overwhelming.
    Trip advisor returned my money (US$2358.00) after 10 days (payment on 4.04, return on my account on 18.04) but… I am from Poland so to my horror I noticed that I miss 910,47 PLN (about 300 $, which is actually half of my monthly salary) – there was the spread!!!
    I paid the insurance so of course I complained to tripadvisor to give me back that difference: without any result, they said that they reimbursed fee in full (so even if that was totally their fault, I had to bear the cost of this transaction. Their insurance is obviously meaningless. Contact with support desk is not so easy and stress I had trying to find accommodation for 5 people just before departure was terrible.
    It is a disgrace for renown service to behave like this. So: never ever again!
    – seek other agencies DO NOT book via Trip advisor or Flipkey, – they do not take any responsibility of whatsoever they advertise, just your double fees you are paying
    -never give them your card number- they do not block money like but collect it and keep on own account. They call it safe way- think for yourself for whom it is safe and profitable. Pay after arrival and if it is not possible, seek other accommodation (that was advice from their support desk 1 day before my departure, when money for my hotel in London were still on their account!)
    -do not bother with this insurance- it is worthless- they said it covers up to 10.000 $ but just try to get something of cost you paid (actually they should also give me back money for my hotel- it was much more than cost of this apartment)
    Trip advisor- really terrific….

    • Jenna D

      Wow that’s terrible Jo. I’ll keep all that in mind.

    • Hans Anders

      I totally understand you, man. Been there…

  5. Rod S. Lee

    Horrible story, Jo! I was actually thinking of booking a hotel using their services. Now, I think I should think about it again. Thanks for the warning.

  6. Doyle

    Jesus, that was nasty. I feel with you Jo.

  7. WilmaP

    I only had positive experience with TripAdvisor. I don’t see the problem here.

  8. dooonnn

    how many days does tripadvisor took for listing a property??☆

  9. Prayank Chopra

    Hmm good ideas. I never thought initially that showing badges would be that awesome. Especially in the eyes of anonymous user. It works like magic , they understand this business is likely to be professional and not new 🙂
    you should even showcase such things on business portals like IndiaBizClub
    Or atleast have your profile listed on them

  10. Larv

    Hi, on occasion I get a 400 website error when I browse this website. Just a heads up, cheers