We’ve entered the era of Customer Experience. Close to seventy-five percent of online shoppers read customer reviews before deciding to make – or not make – a purchase.
— Brian Sparker (@brainsparker) April 23, 2016
That’s why it’s important to start asking for reviews from your happy customers: they just might turn out to be your best sales reps. Here are some tips to help you get started.
Ask your customers for a review.
Most times, you won’t get it if you don’t ask. Don’t be shy, but don’t be too aggressive, either. A good idea is to start with your existing customer base. You can make the request for a review by way of a simple and short E-mail, or through your business’ social networks on Facebook or Twitter.
Below is a great example of asking your customer for a review.
Have a review form. If your business has an actual physical location, it’s a good idea to prepare sheets of paper with a request for a review. You can hand these out after the transaction, or just before your customer is about to leave. If you ship out products or services to people, don’t forget to include your review forms. If the customers love what they receive, they just might drop in plenty of good words about your business.
Setup a custom URL to review websites. This is a great way to make it foolproof for your customers to find the location where they are supposed to talk about their experiences. Most review websites have a “view profile as public” option, so be sure the link you’re using does not require an administrative login to the website.
A great example in action can be seen here from a Toyota dealer in Ohio:
Add a review widget to your website. If your business is entirely online, you can still ask your customers for reviews. On your official website or company blog, you can add a sidebar or widget which customers can click and use for posting on your business’ most relevant review sites.
Look for places where customers are already writing reviews. You can find almost anything on the Internet. Just use Google Search. Even if you’re not selling anything online, your business still might have a number of existing reviews from customers. To make the job easier, sign up for a review tracking solution like ReviewTrackers to have all existing customer reviews collected in a single dashboard.
Motivate them by providing incentives or rewards. Is no one still posting a review? Make it interesting and worthwhile for customers by providing them with incentives or rewards. A new review or blog comment, say, will give them a chance to win a special discount or a cash prize. Not only does this make your reputation management efforts a lot more effective; it makes it a lot more fun and interactive, too.