Looking for a way to collect more reviews on Google? You’ve come to the right place.
Read on to find out how you can create a link for your customers to easily write online reviews and build hype for your business.
Get More and Better Reviews
One of the most effective ways to improve your search ranking on Google — as well as build your business reputation online and attract more potential customers to your business locations — is to get more and better online reviews.
According to the search engine giant, reviews on Google as well as on other third-party review websites have a major impact on search rankings. Reviews lead to greater online “prominence” — one of the key factors influencing search rankings and results. Independent research firms have also cited review signals (quantity, velocity, and diversity of reviews) as one of the top factors influencing how and where a business appears in search results.
Apart from the impact that they have on search engine performance, great reviews from your happiest customers also help create powerful social proof for boosting business reputation, inspiring consumer confidence, and driving sales.
Why ask for reviews?
If you’re already delivering experiences that customers love, they won’t hesitate to vouch for you. All you have to do is ask.
- According to research, businesses that proactively request for reviews enjoy higher ratings (average of 4.34 stars) than those that simply wait for unprompted reviews (3.89 stars).
Creating a link and sharing it to your customers encourages them to review your business on Google. Here’s a step-by-step guide:
Step 1: Go to the Google Places API.
Step 2: On the embedded map, you’ll find a search box with an option for entering your business name. Type it in.
Step 3: Click your business name in the list of search results that appear. The map will adjust to display the location of your business, complete with a text box that includes your Google Place ID.
Step 4: To create your link, copy and paste your Place ID to the following URL:
Using our example, your link with the Place ID added would be:
Step 5: Test your new link by pasting it on your browser. This would take you to a page where customers can review your business and share their experiences.
Here are some tips to follow to make the most out of the link to your Google reviews page:
Shorten the URL — then share. Simplify your links (and make it easier for customers to remember) by using a URL shortening tool like Bit.ly or Google’s own URL Shortener. Then share the shortened link on your social media profiles, in e-mail campaigns, printed receipts or customer feedback surveys, or whenever and wherever customers are likely to leave a review.
Don’t fake your reviews. Pretty much anyone with a Google account can leave a review of your business without proof of purchase. But you have to reject the idea or temptation to game the system and post fraudulent reviews. Stay authentic. At the end of the day, online reviews are meant to serve both your business and the consumer, so make sure your reviews program is designed to preserve credibility and promote trustworthy customer feedback.
Share your best reviews on social media. After you have created and shared your link, it will only be a matter of time before new reviews are posted on your Google business page. Leverage the word-of-mouth power of these reviews by sharing them on social media. According to research by Forrester, 45 percent of consumers would engage with — and trust — content found in consumer-written online reviews, as opposed to the usual branded social media posts and promotional content.
Harness customer feedback to improve the customer experience. Collecting 5-star reviews on Google is a great marketing strategy, but don’t make this your end goal. Use the information contained within these reviews to understand customers better and improve your brand, products, services, and customer experience.