March 16, 2020

6 SMS Templates for Requesting Online Reviews

a business owner looking at their smartphone in the shop

To get ahead of the competition, your business needs to have a substantial number of positive reviews because they earn the trust of 62% of consumers ages 18-34. Not only that, but online reviews play a huge role in your star rating, your SEO rank, online visibility, and ultimately – your bottom line. Want to find out how many online reviews you need to make an impact? Check out this simple Google star calculator!

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Sure, you wait around for reviews to come in on their own, but one helpful way to speed up that process is to ask for reviews. How do you go about asking for reviews?

One effective method is to send out review requests through SMS. Data from the Pew Research Center show 81 percent of Americans own a smartphone, which makes it easy for any brand to create a text survey to quickly gauge the customer experience.

However, the task of composing a message that garners a high response rate from customers can be challenging. To make it easier for everyone, we prepared a list of 6 text or SMS templates that you can readily use to get valuable feedback.

a digital message asking someone to fill out a text survey

Text and SMS Templates for Any Business

Template 1: Thank You for Being a Customer

This is a perfect starting message because it doesn’t require the customer to give up plenty of personal data, which reduces overall friction and leads to more online reviews.

“Hey {first name}, thank you for shopping with us today! To help us best serve you and others, could you click on this {link} to answer one question about your experience today? Thanks {Insert Company Name}”

Template 2: Leave Us a Review

This template will help you increase your reviews on a specific online review website where you might have poor reviews.

“Hi {first name}, thank you for doing business with us. Can you take 1 minute to leave a review about your experience with us? Just go here: {link to your review website business listing}. Thanks for your help!”

a phone showing two people talking to each other

Template 3: Review a Location Visit

Thank your customers for visiting your place of business while also asking for feedback.

“Hello {first name}, Thanks for your recent visit to our store. We want to provide the best experience possible! To help us, please take a moment to leave your feedback. Click {here} to review. Thank you.”

Template 4: Review a Product

Reviews are vital for any business that sells its products in online marketplaces. Use this template to attract more product reviews, which can result in an eventual boost in sales:

“Dear {first name}, we are thrilled you chose to purchase the [specific product name] from us. We are working hard to build a higher quality product for our customers. We would love to learn more about your opinion. Please go {here} to give us your feedback. Thank you.”

phones showing an online conversation between people

Template 5: Rate Us on Google

If you want to get Google reviews, which can also provide an SEO boost, use this SMS template. Because your customer is almost certainly already logged into their Google account (due to other services), it will be convenient for them to leave a review.:

“Hi {first name}, it was great seeing you today. Would you take one minute to leave a Google review about your experience? Here is the {link}. Thanks for your help!”

Template 6: Asking for a Facebook Review

Companies with Facebook Business Manager can use this SMS template to increase the number of their reviews.

“Hi {first name}, thank you for choosing our [product or service]. It’s our priority to continue providing top-notch service to customers like you. Please leave us a review on our Facebook page {link}. It will only take a minute, but it will make a huge difference to our company. Thank you!”

a man planning a design for a text survey to send to customers

Effective Customer Feedback Through SMS and Text Surveys

Online reviews created a new form of marketing and communication that bridges the gap between a simple word-of-mouth strategy and a viral form of feedback. Use the above SMS templates and watch your reviews skyrocket together with your sales, brand awareness, and customer loyalty.

Leverage data and insights to attract and retain loyal customers and grow your business.

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