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Yahoo! may have killed a dozen of its products last month, but this all seems to be part of a “trimming-the-fat” strategy for the Sunnyvale-based Internet company. Also part of this strategy is the introduction of a new online local directory service that should give business owners something to look forward to.
This week, Yahoo! announced the new Yahoo! Localworks, a new product designed to push business listings content to over 40 directories across the Web and generate new leads for business owners. In an age when wrong local data is responsible for $10.3 billion worth of potential annual sales, Yahoo! Localworks improves online company profiles and lets business owners fix incorrect or incomplete listings on sites like Yahoo! Local (the company’s own online reviews aggregator) Yelp, Citysearch, MapQuest, SuperPages, MerchantCircle, and Bing.
“Online directory listings are one of the key ways that consumers find local products and services they need, but it’s a fragmented medium,” said Yahoo! Small Business Vice President Tom Byun. “It requires businesses to create and maintain listings with multiple companies to ensure they are listed everywhere.”
Yahoo! Localworks is a paid service, with an introductory price of almost $30 a month. It checks for errors in listings and displays status messages like “website not mentioned,” “does not have description,” or “no videos.” Apart from online listings management, it features advertising performance tracking, listings analytics, and the ability to promote coupons and time-sensitive special offers. Businesses can be listed in over 40 sites that receive a total of more than 150 million local searches every month – in desktop, mobile, and GPS navigation devices.
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