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Intelligent Business: Parsing Rants from Reviews

Word of mouth and consumer opinions have gone digital. If your organization is looking to engage more effectively with customers and boost your business reputation, it’s therefore critical that you take on a more active role in managing your digital properties and assets: website content, local listings, social media profiles, and search engine results.

Be sure to add online reviews to that list.

In a post that highlights the importance and impact of online reviews today, Search Engine Journal (SEJ) published an infographic overview of current trends in reviews and reputation, and how these affect business performance. Key highlights include:

Positive reviews drive sales. According to recent research, businesses with positive reviews sold 200 percent more products than those with no ratings. Furthermore, 42 percent of sites that included reviews have reported an increase in the average value of orders.

(Check out: “9 Awesome Online Reputation Management Tips for Your Business”) 

Reviews influence buyers. People are turning to sites like Yelp, TripAdvisor, Google+, and Amazon for help. As much as 88 percent of online shoppers read online reviews as part of their research and decision-making process (reading an average of 4 to 6 reviews before they begin to put trust in a business), and 40 percent use their smartphones to read reviews at the point of sale. 

Reviews can boost search performance. You probably already know that review signals are one of the top five ranking factors in local search – and actually rank higher than social signals (Facebook likes, Twitter followers, etc.). According to the SEJ infographic, reviews can even influence up to 10 percent of a business’s search ranking, with those with more and better reviews enjoying higher search rankings.

Check out the infographic below for more information:

manage online reviews (2)

If you have any questions about how to more effectively manage online reviews and build your business reputation, contact the ReviewTrackers team and we’ll talk to you about how you can get started. Or you can request a demo of ReviewTrackers and enjoy a sneak preview of our award-winning review monitoring and reputation management software platform.

(Infographic: Search Engine Journal)

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Don

    I hardly buy anything now without looking it up online. In fact, the last time I purchased something without looking it up was because it was something my daughter asked for specifically. It turns out she hated it; just like the online reviews would have told me she would have. But try explaining that to a 5 year old.

    • John Dillon

      Well Don it sounds like you learned your lesson.