Posted by Review Trackers & filed under Industry News, Reviews.

Yahoo! may have killed a dozen of its products last month, but this all seems to be part of a “trimming-the-fat” strategy for the Sunnyvale-based Internet company. Also part of this strategy is the introduction of a new online local directory service that should give business owners something to look forward to.

This week, Yahoo! announced the new Yahoo! Localworks, a new product designed to push business listings content to over 40 directories across the Web and generate new leads for business owners. In an age when wrong local data is responsible for $10.3 billion worth of potential annual sales, Yahoo! Localworks improves online company profiles and lets business owners fix incorrect or incomplete listings on sites like Yahoo! Local (the company’s own online reviews aggregator) Yelp, Citysearch, MapQuest, SuperPages, MerchantCircle, and Bing. (Check out our list of online review sites to monitor.)

“Online directory listings are one of the key ways that consumers find local products and services they need, but it’s a fragmented medium,” said Yahoo! Small Business Vice President Tom Byun. “It requires businesses to create and maintain listings with multiple companies to ensure they are listed everywhere.”

(Check out: “Why Your Listings on Review Sites and Online Directories Should Be Correct and Consistent”)

 

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Yahoo! Localworks is a paid service, with an introductory price of almost $30 a month. It checks for errors in listings and displays status messages like “website not mentioned,” “does not have description,” or “no videos”. Apart from online listings management, it features advertising performance tracking, listings analytics, and the ability to promote coupons and time-sensitive special offers. Businesses can be listed in over 40 sites that receive a total of more than 150 million local searches every month – in desktop, mobile, and GPS navigation devices.

Are you a business owner looking to maximize your visibility on the Web? Once you’ve claimed and corrected your listings across today’s leading online directories and review aggregators, sign up for Review Trackers and effectively manage all your online reviews in one place. Contact us to request a demo or to learn more about discount pricing.

 

(Image credit: Juanpg)

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9 Responses to “Yahoo! Localworks: A Lead-Generation Service for Business Owners”

  1. Lou

    I just purchased 3 months of this service yesterday we will see how it works out for us. We have steady calls and business i am hoping that this will increase the call volume and internet ordering. 3 months is usually long enough to see if it will be effective.

  2. ROSI Office Systems

    This is essentially a white-label version of Yext. Hopefully we get more leads, but the #1 reason we are signing up is to increase the number of citations.

  3. ETN Painting

    Seemed like a good deal. As above poster alluded to; It is not only “like” yext, it is yext running it for them behind the scenes. At 90.00 every three months I hoped it might be a decent deal. The only problem Is one that wrecks the whole service. When you first sign up with yahoo local listing and then add this service Yahoo can take up to 10 weeks to approve your listing. While it is in the approval process you can not edit the listing. It’s funny they give you hints on how to make your profile more complete for a better listing and then when you click the link it pops up and states you can not make a change because you are in “review”. Isn’t the main selling point of the service the fact that you can change your listing and have it reflected across all search engines and listings? It’s almost comical that I paid 90.00 for 3 months and wont be able to use the core part of the service for 10 weeks when my profile will be “approved”

  4. ETN Painting

    This is a follow up to the above post concerning the review of Yahoo Local Works. My particular case is now being handled by the BBB after a failure to get a refund. This is an excerpt from an email from Yahoo and another from their aq site for the program. It is also a copy of additional info submitted to BBB

    Additional information from an email from Yahoo. Here they directly state what is the complete opposite of how the program is described on their own web site. The 1st is an excerpt from the email I received and the second is a description from their own site.
    “However, any time you make any changes to the listing, it again goes through our Editorial process. Please allow 3-4 business days for review. If approved, your changes will be published across the Localworks directories within two (2) weeks. (notice the within 2 weeks)
    Here is the excerpts from their site on FAQ’s for LocalWorks
    “Can I make changes or add timely offers?”
    “Yes. The ability to quickly update or change your listing means that you can include coupons or other time-sensitive special offers.”
    “What if I have an event at my store; can I include that in listings for just 30 days?
    “Yes. Special events are a great addition to your listing. With many sites publishing updates within a few hours, you can quickly create notices for your special events.”
    Here notice the phrases “within hours” and “can include time sensitive material” ….These statements straight from Yahoo are in direct opposition to each other.

  5. Alpha Computer Services

    Wow, I was just about to buy Yahoo Localworks service now I’m having second thoughts about it. Thanks!!

  6. Boston Business Coach

    Here are a couple of critical updates for people considering Yahoo Local Listings (aka Localworks).

    First, you should know that there is no way to distribute video content to the Yext-synchronized sites. Yahoo states in it’s marketing materials that you can upload video. But a call to tech support this morning revealed that this is a “future implementation” and “we have no identified date for the implementation.”

    Second, one of the potentially powerful feature of Yext-synchronization is the ability to update specials / coupons to multiple sites. Yahoo’s database field for specials is not paired correctly to Yext’s coupon field. What does get synchronized is your “Company Slogan.” What is even worse is that the “Specials” data you enter get’s buried by Yahoo in your Yahoo listing and is incorrectly labelled by Yahoo as “Specialties.”

    Interestingly enough no one has noticed these issues according to Yahoo tech support! Wow!

  7. kevin

    This service will rip you off. I signed up and many of my listings were changed with misinformation. We cancelled the service over the phone but never received a confirmation. Then, were billed again a few months later… The robotic human representative would not consider refunding me right after billing even though service wasnt used during cycle. Stay away.

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