More than ever, people are discovering – and reviewing – local businesses through mobile search.
Less than a couple of weeks after market research firm Statista revealed that 17.4 percent of all global Web traffic in 2013 came from mobile devices, Marketing Exchange is adding a few more numbers to emphasize how important mobile search has become.
Here are some of the highlights from their new infographic:
- It’s estimated that 2 billion people will be using smartphones by the year 2015.
- 68 percent of consumers have used a search engine on their phone to search for information about a product.
- A staggering 97 percent of consumers search for local businesses online – and 67 percent of these searches are affected by geolocation or specified location.
- 84 percent of all smartphone users take action after performing local searches. This action can be anything from making a phone call and visiting a website, to writing an online review and making an in-store or online purchase.
What does this mean? It means, and we’re going to be straightforward here, it means find ways to reach out to your mobile audience – or die. Diners are booking tables and writing restaurant reviews on OpenTable. Customers are discovering great local business on Yelp and Foursquare. Travelers are consulting TripAdvisor for information on travel destinations and hotels. If you’re still reluctant to invest time and resources in mobile marketing (mobile Web and apps), it’s time to change that and take on a more active role in engaging with today’s increasing number of smartphone owners. Not only will this help enhance your online reputation; it will also help you drive more business opportunities.
Need more numbers? Check out the beautifully designed Marketing Exchange infographic below:
(Infographic : Marketing Exchange)