Lessons Learned & A Look Ahead: Insights from 2020 and How to Apply Them to Your 2021 Social Strategy


Having a social media strategy is important for building brand awareness and increasing engagement with your customers and prospects. With successful management, your organization stands a greater chance of creating a positive customer experience and brand perception.

Watch ReviewTrackers and a number of social media industry experts discuss their biggest lessons learned from 2020 and ways to apply those insights to your future social strategy so you can wrap up the year and hit the ground running in 2021!

  • How to Measure Social Media Success in Today’s Climate

  • Pre- and Post- Covid-19 Changes in Social Media

  • Using Social Media to Drive Brand Awareness vs. Lead Generation

  • Simple Social Media Strategies to Start the New Year Off Right