Lessons Learned & A Look Ahead: Insights from 2020 and How to Apply Them to Your 2021 Social Strategy


Having a social media strategy is important for building brand awareness and increasing engagement with your customers and prospects. With successful management, your organization stands a greater chance of creating a positive customer experience and brand perception.

Watch ReviewTrackers and a number of social media industry experts discuss their biggest lessons learned from 2020 and ways to apply those insights to your future social strategy so you can wrap up the year and hit the ground running in 2021!

  • How to Measure Social Media Success in Today’s Climate

  • Pre- and Post- Covid-19 Changes in Social Media

  • Using Social Media to Drive Brand Awareness vs. Lead Generation

  • Simple Social Media Strategies to Start the New Year Off Right


Presenter bios

Chelsea Glosser

Social Media and Community Manager, ReviewTrackers

Throughout Chelsea’s career, she has been responsible for creating, executing, and overseeing social media strategies that drive customer engagement, responsiveness, and satisfaction for multiple B2C and B2B brands. She is passionate about storytelling and finding creative solutions to connect directly with audiences. When she’s not at work, she enjoys traveling, cooking, and scrolling through TikTok.

James Mulvey

Head of Content, Hootsuite

As the head of content at Hootsuite, James leads our global content strategy and thought leadership research programs. Before joining Hootsuite, James worked on B2B campaigns for brands including Google, Thomson Reuters, Intuit, as well as start-ups such as Wealthfront and AppLovin. Outside of work, he enjoys writing music and will release his next EP within the next decade or so.

Kathleen Marchetti

Director of Marketing and Innovation, SSPR

Kathleen comes from an editorial background but now lives and breathes all things social media and marketing. She spent her early career as a professional copy editor but now sits as the Director of Marketing and Innovation for SSPR, a national public relations firm. Don’t worry though, she still corrects grammar on the regular. She’s passionate about developing brands through a variety of channels and loves seeing the ROI behind marketing efforts. In her spare time, Kathleen can be found trying to recreate showstoppers from Great British Bake Off.