Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Customer experience writer Blake Morgan notes that the companies that build personalized relationships will succeed.
The companies that build personalized relationships are the ones that will succeed, according to Blake Morgan, customer experience expert.
“Companies today must figure out ways to create personal, tailored experiences even though everything they’ve been taught about business emphasizes the opposite,” Morgan writes. “Most business lessons teach operational efficiency – how to manage demand pushing as many customers through your doors as possible with as little work as possible.”
Big brands can seek out startups or create innovation hubs to understand how to build a personalized customer experience, Morgan writes.