#LeadingInLocal: BIA/Kelsey’s “Leading in Local Conference” Starts Today in Boston

March 18, 2013

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Here at ReviewTrackers, we’re always keeping an eye out on events that matter to you as a local business owner. So, just so you know, there’s an exciting new conference that starts today: BIA/Kelsey’s “Leading in Local: The National Impact,” (hashtag: #LeadingInLocal) which runs until March 20 in Westin Copley Place on Huntington Avenue, Boston, MA.

ReviewTrackers was at last year’s “SMB Digital Conference 2012,” also by BIA/Kelsey. With our online review monitoring platform, we were named as one of the SMB Future Stars, and we can attest to how awesome – not to mention informative and insightful – these BIA/Kelsey events are.

(Check out: “More Google My Business Local Tips and Insights”)

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The “Leading in Local” conference aims to highlight the next wave of digital media solutions for local businesses as well as national brands that are looking to target local audiences. It’s set to gather over 400 industry experts, 150 companies, and 50 A-list speakers in one stage. These include: entrepreneur / Clickable founder / The Startup Playbook author David Kidder; Gannett Digital Marketing CEO Vikram Sharma; HubSpot CEO Brian Halligan; Yodle CEO Court Cunningham; and LivingSocial National Sales SVP Mitch Spolan. 

Senior execs from companies like Facebook, Google, the Boston Globe, AppStack, Patch, CBS Radio, SEOMoz, Constant Contact, and HomeAdvisor (formerly ServiceMagic) will also be there.

“Local media has become a key channel, not only for local small businesses, but for regional businesses, national franchises and national brands targeting locally,” said Peter Krasilovsky, BIA/Kelsey vice president and conference co-chair. “This event provides a front row seat to the next wave of innovation playing out across the $134 billion local media ecosystem.”

(Check out: “Why Online Reviews of Local Businesses are Critical”)

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The agenda will cover discussions on local opportunities for business owners and national brands – and provide a comprehensive picture of national and local marketing with the industry’s top players.

Why is this important? Because traditional marketing tactics don’t cut it anymore. Given the growth of social media, the evolution of the mobile landscape, and the impact of user-generated online reviews and location-based services, business owners and marketers have to adjust and find ways to leverage new local channels.

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