Will Foursquare Soon Power the Location Features of Twitter?

December 21, 2014

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It looks like two of the biggest social media brands today are teaming up to provide a new user experience.

According to reports, social networking site Twitter and local business discovery engine Foursquare are hoping to reach a deal that will soon add and improve location information – such as country, city, or business venue – to users’ tweets. This feature could be rolled out as early as the first quarter of 2015, sources say.

It’s also worth noting that the reports of the upcoming Twitter-Foursquare partnership have come on the heels of Twitter hiring former Foursquare member David Blackman as its geo-engineering lead.

Twitter’s current location-based features are limited, but a partnership with Foursquare could mean the integration of Foursquare features like venue check-ins for tweets, more accurate location information, curated location-based content, and online reviews and local recommendations.

In a Business Insider report, a Twitter spokesperson was quoted as saying: “There are two key components to nail: 1.) Understanding where content is coming from and where the conversation is happening: a country, a city, a neighborhood or venue. 2.) Understanding places you care about, whether that’s the place you’re standing when you access Twitter, your home country, or some place else on the globe that’s captured your attention. Organizing the world’s public conversations in real time can offer limitless opportunities.”

What does the potential Twitter-Foursquare partnership mean for my business?

If the reported partnership does come to fruition, local businesses that are already listed on Foursquare could discover new ways to connect with existing and potential customers. With accurate location information on Twitter, your business can be discovered more easily in real-time social conversations by users, and your local data as it appears on Twitter can soon include online reviews and ratings, local recommendations, and geo-location information.

Simply put: Twitter, if boosted by Foursquare’s location features, can be your next big local marketing tool.

Is your business listed on Foursquare? Check out our latest posts on how to use the business discovery engine to drive your performance and online reputation:

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