BIA/Kelsey’s #LeadingInLocal #SMBDigital Marketing Conference Kicks Off: Here are the Numbers You Need to Know

September 22, 2014

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BIA/Kelsey is set to kick off its “Leading in Local: SMB Digital Marketing” conference today, September 22, in New Orleans, Louisiana. The event, which lasts until September 24 and gathers more than 500 local media, small business owners, and digital marketing experts, is poised to provide yet another detailed examination on the leading-edge of small business marketing innovation. This year’s theme is “Think BIG about SMALL Business.”

The ReviewTrackers team, led by CEO and founder Chris Campbell, will be there. (We were actually featured as SMB Future Star in #SMBDigital 2012.) So be sure to say hello, and ask us about how our online review monitoring and reputation management software can help you today.

Top execs from Google, Facebook, Yelp, Sprint, Groupon, YP, Dex Media, Advance Media and Hearst will also be there. #SMBDigital features 15 hours of high-value session programming, 10.5 hours of networking, and access to over 200+ top-level companies. You can view the conference agenda here.

To prepare you for Leading in Local 2014: SMB Digital Marketing, here are some local marketing numbers you, as a business owner, need to know:

  • According to a BIA/Kelsey study, 97 percent of all consumers use their computers or mobile devices to consult the Internet before buying a product or service, 90 percent of consumers or shoppers use search engines, while 48 percent use Internet yellow pages.
  • Another report reveals that 88 percent of Internet users now read online reviews in order to determine the quality of a local business, and to decide whether it is good or not.
  • According to market research firm Statista and social media news site Mashable17.4 percent of all Web traffic in 2013 has so far come through mobile devices (smartphones and tablets). This marks more than a 6 percent increase from 2012, when 11.1 percent of global Web usage came from mobile.
  • A recent study shows that approximately 43 percent of US businesses have at least one incorrect or missing address on various local directory sites. In total, about $10.3 billion worth of potential annual sales are lost because of wrong, missing, or incomplete local data.
  • According to research by Forrester, 70 percent of US online adults trust brand recommendations from friends and family – much more than they do search engine results or advertising messages.

(Image credit: BIA/Kelsey Flickr)

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