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Faye visiting the Pediatrician

The metric of patient satisfaction has grown in influence to the point where essential elements of the medical practice are directly affected by it. The first area that is now affected is new-patient acquisition and practice expansion. Secondly, now many insurers are correlating patient satisfaction with the reimbursement process. Check out five other factors… Read more »

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respond to online reviews

At its very core, the purpose of proactive reputation management is to secure additional business, grow customer loyalty, and improve your products and services. Securing additional business always takes first priority, and it is a topic for which we receive many questions. Business owners, regardless of size, want to know what it takes to… Read more »

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reputation management (2)

Finding the best way to use limited marketing resources should be the goal of every business organization. When faced with multiple means of amplifying marketing message, leaders must take difficult decisions and prioritize their budget and human resources in a way that allows them to get the best bang for their buck. Understanding marketing… Read more »

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managing online reviews

It’s currently Social Media Week in Chicago (#SMWChicago), an event that provides a community-sourced, city-wide experience engaging thousands of people with the brightest and most innovative social media perspectives. Sponsored by Microsoft and designed around the theme of “Reimagining Human Connectivity,” Social Media Week Chicago also features 8 Masterclasses (hands-on workshops), a two-day Digital… Read more »

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reputation management

Dentophobia is a real thing, and it happens more often than we know. In fact, 8 out of 10 patients report anxiety associated with a dental visit. This fear creates a significant barrier for dental practices working toward building their online reputation and securing positive reviews that highlight the competence and patient commitment of… Read more »

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foursquare tastes

Earlier this year, Foursquare divided its product into two experiences: Swarm, a location-based social-sharing app, and the new Foursquare. The new Foursquare was carefully designed to give users an app with 2.0 capabilities, able to make personalized recommendations based on the user’s preferences and history. Just one day after launching this new Foursquare experience,… Read more »

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reputation management

BIA/Kelsey is set to kick off its “Leading in Local: SMB Digital Marketing” conference today, September 22, in New Orleans, Louisiana. The event, which lasts until September 24 and gathers more than 500 local media, small business owners, and digital marketing experts, is poised to provide yet another detailed examination on the leading-edge of… Read more »

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analyze online reviews

Online review site Yelp is a great tool for discovering great local businesses and for finding out where to go, eat, stay, hang out, check in, and be seen. It’s even more useful for travelers looking to explore an unfamiliar city or town. In fact, in a recent study by Nielsen, majority of respondents… Read more »