asking-cutomers-for-a-review

We’ve entered the era of Customer Experience. Close to seventy-five percent of online shoppers read customer reviews before deciding to make – or not make – a purchase. User experience is what your developer talks about. Customer experience is what your mom talks about. #UX vs #CX — Brian Sparker (@brainsparker) April 23, 2016 That’s…

5 Ways to Convert Your Customer into a Brand Advocate

Converting potential and existing customers into loyal customers is one thing. Converting loyal customers into brand advocates is another. Organizations that achieve both are poised to become more successful. According to research firm Nielsen, 77 percent of consumers are more likely to purchase a product or service when it comes with an endorsement from a…

TripAdvisor Popularity Rankings

TripAdvisor has emerged as one of the leading sources of information for consumers looking to finalize their travel plans. For many hotels and hospitality executives, meanwhile, the travel reviews site has become an integral part of their strategy — serving as a platform for driving customer engagement, collecting customer feedback, building brand visibility, and growing…