Posted by Review Trackers & filed under Industry News, Reports, Reviews.

remove bad reviews

Hey, business owners. We’re pretty sure you’re already aware that customer reviews can shape your online reputation. But before you try to remove bad reviews of your business, it might be a good idea to check the language first. Is the review rude and harsh? Okay: you can follow these tips. Or is the review polite? Does it seem like it was written by a well-mannered person? Because if it is, the bad review might not have as damaging an effect as you think. It might even boost your sales. According to a new study published on the Journal of… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews

Fresh off its newly inked partnership with online review site Yelp, local ad network YP is hoping to enhance the consumer experience with the launch of My Book, a new feature that allows YP users to organize their favorite local businesses according to their personal interests, categories, and special projects. To put it simply: My Book lets over 70 million monthly users save, organize, and personalize their go-to businesses. It’s like a save-for-later list, which you can access via YP.com or YP’s mobile app. So what can a user do with YP’s My Book? Let’s check out some of the… Read more »

Posted by Review Trackers & filed under Analysis, Reviews, Tips.

reputation management

Every business, regardless of size, must constantly maintain a balance in managing its relationship with promoters, detractors and neutral customers. In a perfect world, without the constraints of time or money, this question would not even surface, and everyone would be subject to royal treatment without making any associations with profitability. But your business doesn’t operate in a utopian vacuum; rather, at every moment, you must make decisions related to the management of individual customers, and these decisions should be mainly dictated by the bottom line. So: what are you supposed to do about critics and negative reviewers on sites… Read more »

Posted by Review Trackers & filed under Industry News, Reports, Reviews.

business reputation

We all know that a growing number of consumers today are posting online reviews on sites like Yelp, Google, TripAdvisor, Facebook, and Foursquare using their laptops and desktops. But when they’re using their smartphones, tablets, and mobile devices, where do these consumers go to voice out their opinions? According to Local Search Association’s newly released “Local Mobile Trends Study”, Facebook is currently the top mobile app for consumers looking to generate online reviews of local businesses. It ranks above Google, Yelp, TripAdvisor, Foursquare, OpenTable, and other review sites and aggregators. Only 15 percent preferred to write reviews using their smartphones… Read more »

Posted by Review Trackers & filed under Analysis, Reviews, Tips.

online reputation management

One of the greatest frustrations for small- to medium-sized businesses is the speed at which technology and social engagement moves and changes, and how every single change seems to impact their profitability. In contrast to large corporations, SMB owners do not have the liberty to focus all their energy on marketing and advertising, since the heart of their success rests in execution. The biggest downfall for most SMB owners is facing the reality that business demands a generalist approach, when their hearts most often rest on the specifics of their businesses. For those facing the overwhelming feeling of defeat that… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews 2

Apparently, the new partnership between Yelp and Yahoo is not something small business owners are happy about. Some are angered by the fact that their online reviews on Yahoo! Local (Yahoo’s own reviews aggregator) have disappeared, replaced by reviews from Yelp. (Check out: “Yelp Explains Why Some Reviews Are Recommended – and Why Some Aren’t”)     In a story on Wall Street Journal, Dan Tringale, owner of Colonial Hardwood Flooring in Lexington, Mass., says that nearly 50 Yahoo reviews of his business – most of which were positive, and accumulated over the last six years – have disappeared since… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reputation

Watch out, TripAdvisor. A major tech player is checking into the hotel industry, and it’s none other than search engine giant Google. According to news reports, Google is making moves in order to become, among other things, an online hotel and travel aggregator. The company recently acquired the license to the technology of Room 77, a hotel metasearch platform, in hopes of boosting its travel and hotel search offerings. It has also recently added new search features designed to provide consumers with more information on hotel properties and hospitality businesses. These include: Virtual walkthroughs and interactive views of hotel properties… Read more »

Posted by Review Trackers & filed under Analysis, Reviews, Tips.

online reputation management

Successful online marketing strategy can never be passive. Highly effective online marketers base their strategy on embracing a full understanding of the importance of interactivity. In fact, many enterprises assign fully dedicated teams to manage reciprocal channels exclusively, with the goal of maintaining brand-sensitive alignment across all platforms that permit customer engagement. The goal of including an interactive marketing strategy is to maximize conversion and direct leads by responding to the customer voice in a manner that speaks to a broader audience. When it comes to drafting conversion-friendly responses, marketers should consistently remind themselves and their team that each word,… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews

Sometime last year, Yelp introduced the Yelp Platform, a service designed to enable direct transactions on the popular online review site. Initially the service was launched with site partners Eat24 and Delivery.com, which allowed users to confirm food ordering, delivery, and pickup services from their favorite restaurants and local businesses directly through Yelp. This week, Yelp has announced that Yelp Platform is expanding to include spas and salons – through service management platform Booker. (Check out: “Food Truck Receives One-Star Yelp Review – Then Responds with This Awesome Sorry Song”)     This will allow Yelp users to make and… Read more »

Posted by Review Trackers & filed under Industry News, Reports, Reviews.

online reputation management

User-generated online reviews are playing an increasingly big role in driving the modern consumer’s purchase decisions. According to recent research, 85 percent of consumers read reviews to determine whether a local business is good or not. In the US, nearly 8 out of 10 consumers check reviews – posted on sites like Yelp, TripAdvisor, Google, Citysearch, Amazon, and Foursquare – before purchasing a product or service. How are marketers adapting to this online review revolution? In what ways are they adjusting their strategies to leverage the power of reviews and improve performance? (Check out: “Ethical Ways to Generate More Positive… Read more »