Posted by Review Trackers & filed under Industry News, Reports, Reviews.

business reputation

We all know that a growing number of consumers today are posting online reviews on sites like Yelp, Google, TripAdvisor, Facebook, and Foursquare using their laptops and desktops. But when they’re using their smartphones, tablets, and mobile devices, where do these consumers go to voice out their opinions? According to Local Search Association’s newly released “Local Mobile Trends Study”, Facebook is currently the top mobile app for consumers looking to generate online reviews of local businesses. It ranks above Google, Yelp, TripAdvisor, Foursquare, OpenTable, and other review sites and aggregators. Only 15 percent preferred to write reviews using their smartphones… Read more »

Posted by Review Trackers & filed under Analysis, Reviews, Tips.

online reputation management

One of the greatest frustrations for small- to medium-sized businesses is the speed at which technology and social engagement moves and changes, and how every single change seems to impact their profitability. In contrast to large corporations, SMB owners do not have the liberty to focus all their energy on marketing and advertising, since the heart of their success rests in execution. The biggest downfall for most SMB owners is facing the reality that business demands a generalist approach, when their hearts most often rest on the specifics of their businesses. For those facing the overwhelming feeling of defeat that… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews 2

Apparently, the new partnership between Yelp and Yahoo is not something small business owners are happy about. Some are angered by the fact that their online reviews on Yahoo! Local (Yahoo’s own reviews aggregator) have disappeared, replaced by reviews from Yelp. (Check out: “Yelp Explains Why Some Reviews Are Recommended – and Why Some Aren’t”)     In a story on Wall Street Journal, Dan Tringale, owner of Colonial Hardwood Flooring in Lexington, Mass., says that nearly 50 Yahoo reviews of his business – most of which were positive, and accumulated over the last six years – have disappeared since… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reputation

Watch out, TripAdvisor. A major tech player is checking into the hotel industry, and it’s none other than search engine giant Google. According to news reports, Google is making moves in order to become, among other things, an online hotel and travel aggregator. The company recently acquired the license to the technology of Room 77, a hotel metasearch platform, in hopes of boosting its travel and hotel search offerings. It has also recently added new search features designed to provide consumers with more information on hotel properties and hospitality businesses. These include: Virtual walkthroughs and interactive views of hotel properties… Read more »

Posted by Review Trackers & filed under Analysis, Reviews, Tips.

online reputation management

Successful online marketing strategy can never be passive. Highly effective online marketers base their strategy on embracing a full understanding of the importance of interactivity. In fact, many enterprises assign fully dedicated teams to manage reciprocal channels exclusively, with the goal of maintaining brand-sensitive alignment across all platforms that permit customer engagement. The goal of including an interactive marketing strategy is to maximize conversion and direct leads by responding to the customer voice in a manner that speaks to a broader audience. When it comes to drafting conversion-friendly responses, marketers should consistently remind themselves and their team that each word,… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews

Sometime last year, Yelp introduced the Yelp Platform, a service designed to enable direct transactions on the popular online review site. Initially the service was launched with site partners Eat24 and Delivery.com, which allowed users to confirm food ordering, delivery, and pickup services from their favorite restaurants and local businesses directly through Yelp. This week, Yelp has announced that Yelp Platform is expanding to include spas and salons – through service management platform Booker. (Check out: “Food Truck Receives One-Star Yelp Review – Then Responds with This Awesome Sorry Song”)     This will allow Yelp users to make and… Read more »

Posted by Review Trackers & filed under Industry News, Reports, Reviews.

online reputation management

User-generated online reviews are playing an increasingly big role in driving the modern consumer’s purchase decisions. According to recent research, 85 percent of consumers read reviews to determine whether a local business is good or not. In the US, nearly 8 out of 10 consumers check reviews – posted on sites like Yelp, TripAdvisor, Google, Citysearch, Amazon, and Foursquare – before purchasing a product or service. How are marketers adapting to this online review revolution? In what ways are they adjusting their strategies to leverage the power of reviews and improve performance? (Check out: “Ethical Ways to Generate More Positive… Read more »

Posted by Review Trackers & filed under Industry News, Reports, Reviews.

hotel reputation management

When it comes to generating online reviews: the more you have, the merrier you get. In fact, according to a study by a group of researchers from the University of Las Palmas de Gran Canaria in Spain, a local business’ aggregated rating on a site like TripAdvisor is likely to increase significantly as its number of reviews grow. It thus comes to no surprise that business owners in the hospitality industry are turning to TripAdvisor’s free review request service – called Review Express – in order to enhance their online reputation and improve their online ratings. (Check out: “5 Fantastic… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track yelp reviews

Hungry – and lazy – customers can now search for restaurants and local businesses on online review site Yelp using emojis. Emo-what? Emojis: ideograms or smileys used in Japanese electronic messages and webpages. We’re pretty sure you’ve used one at one time or another – well, maybe not to find food, but to convey your moods, thoughts, and feelings on Twitter or Line. A new update to Yelp’s mobile app enables users to search for establishments using these ideograms and find relevant results. Emojis can range from a slice of pizza or a cup of coffee to non-food-related products and… Read more »

Posted by Review Trackers & filed under Industry News, Reviews.

track business reviews

When it comes to your online business reputation, there are many factors that come into play and shape how people perceive you. Like customer service. Or pricing. Or search engine performance. Or your visibility on social media sites. Or the weather. The weather?!? We’re not kidding. A new study that’s about to be released has found that weather – among many other things, of course – can skew the quantity and quality of your business’ online reviews. (Check out: “Reputation and Review Management for Restaurateurs: Your Questions Answered”)     Written by Georgia Institute of Technology’s (GT) Saeideh Bakhshi, Yahoo… Read more »