Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Blake Morgan interviews SAP CMO Maggie Chan Jones about the evolving role of the CMO. Subscribe to receive these stories and more every week in your inbox. The Changing Role of the CMO…

Monitoring and managing customer feedback is critical to business success. Customer feedback provides insights into the customer experience, allowing you to improve operations, user experience, customer service, and all other functions of your company. Today, there is a lot of customer feedback scattered all over the Internet — on online review sites, on social media,…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: three tips on how CMOs can win over customers and CEOs, and the chief experience officer at the Cleveland Clinic says physician experience matters, too. Subscribe to receive these stories and more every…

Enterprise-sized organizations have unique challenges when managing their brand reputation. It’s a challenge for every business, really. While the strategies may be centralized, and KPIs (as well as budgets associated with marketing) are shared across all locations of the business, the diversity of each, with their own service offerings and segmentations, create unique demands for those tasked with managing…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: bankers plan to up the spending on customer experience this year, and the focus of a car salesperson’s job is more on the customer experience. Subscribe to receive these stories and more every…

We’ve all been there… The distractions. The noise. The drag during the middle of the day. How do you become more productive in a society with constant disruption? It can a challenge. Here are six ways to help you be more productive at work. Divide the Day Into Modules  “I divide my day up into modules…