google local online reviews monitoring

Last month, reports surfaced that search engine giant Google would un-verify inactive local business pages on Google+. Now it looks like Google will be removing these unverified pages, too, leaving only verified local business pages on its Google+ platform. A report on Search Engine Roundtable suggests that Google is set to remove unverified pages starting…

Inaccurate Review Website Listings Can Cost You Thousands

Review websites generate 10 to 50% of the total number of leads for the majority of brick and mortar businesses. When it comes to the accuracy of their online review-website listings, businesses often make assumptions about the level of due diligence invested by others. Many automated (or customer-generated) entries to review websites like Yelp are…

customer experience

In metrics-based brand management, one of the most important steps of the process is benchmarking. Having a clear idea of the standard by which your processes, services, and results will be measured can help in any facet of a business, but it is particularly important in areas that directly affect the customer. Review responses on third-party…

customer-feedback-nps

It isn’t easy to continually analyze, quantify, and utilize customer feedback. If your Voice of Customer (VOC) strategy is not making an impact in the areas that matter most, constant changes may be required. And, depending on the size of your business, you may be relying on text analytics, online review subcategories, focus groups, point-of-sale analysis,…

review management

Many attorneys have no idea how many websites there are to help them increase visibility and reach local clients. In surveys conducted by the ABA, private practice marketing is one of the most difficult areas of running your own legal services business. What is Avvo? Avvo is one of the most popular legal marketplaces…

voice of the customer

The idea of going above and beyond the customer’s expectations is so ingrained in corporate culture that we seldom question its validity. Training, operational guidelines, and even the brand promise are shaped based on this principle. Delighting customers is a worthy goal, but before your business organization sets eyes on making this notion a…