Customer Feedback Channels Imperative to Customer Experience

Customer feedback comes in many forms. It can be a long, drawn-out Yelp review or a three-word tweet. It can be helpful or it can be brutal. The way businesses find and use feedback is oftentimes a good indicator of the value businesses put on their customers. It informs businesses of performance using the most reliable benchmark: customer…

sxsw-panel-picker

Why is a customer review more important than a customer rating? That’s what we’re going to find out at SxSW 2017. Chris Campbell, our CEO and founder, will join Troy Janisch, VP of Social Intelligence at U.S. Bank, and Rob Key, CEO of Converseon, at a panel at SxSW 2017. The special panel of experts…

The 21st Century Definition of Customer Engagement

Customer engagement is a connection you make with your customers to produce an effect or a reaction. It’s also the experience that customers have with other customers about a product, service, or brand. That’s a nice textbook definition. But what does customer engagement really mean in the 21st century? Customer engagement in the 21st century…

Enterprise-Feedback-Management

Customer feedback is an expression of the customer’s opinion about a business, product, or service. In the Age of the Customer, a time when consumers are equipped with and empowered by tools, apps, and devices for engaging with companies — whenever, wherever — customer feedback can be found everywhere and shared across different media. It’s…

how-to-transition-work-to-life

You’re an executive or an individual with a demanding job. You don’t have enough time for your personal life. You have way too many e-mails to read, and you think about work when you go home at night. As an individual with this type of position, how can you possibly free your mind from work,…

3 Examples of Successful Customer Engagement Strategies

Customer engagement describes the connection or experience a customer has with a company or brand, both online and offline. The importance of a customer engagement strategy on driving revenue is undeniable. More engaged customers mean higher customer retention, lower churn, increased loyalty and customer lifetime value, and greater sales and revenue. Tactics for driving customer engagement vary. Need…