voice of the customer

Multiple marketing studies seem to suggest that consumers place more credence in testimonials, peer reviews, and word of mouth than they do on marketing copy and branding strategies. With this in mind, both marketers and merchandisers can benefit from ensuring their digital marketing channels as well as their offline collateral smartly and seamlessly incorporate consumer…

reputation manager

If you are a business leader, owner, or manager, then you are by default a reputation manager. The responsibility of ensuring your business has the best foot forward falls squarely on your shoulders, and the choices you make about engagement or non-engagement will have short- and long-term repercussions in the shaping of your business organization.…