How-Online-Reviews-Impact-Consumer-Shopping-Habits

The enterprise once held power over the customer. But today, the customer holds power over the enterprise. We are living during a time that’s been dubbed by Forrester as the “Age of the Customer.” Customers now hold more power than ever, and their user-generated content has become more influential to other consumers than branded content,…

online-review-monitoring

Online reviews on websites like Yelp, TripAdvisor, Zomato, Google, and Facebook play a major role in shaping the purchase behavior of today’s consumers. According to the latest research: Reviews influence purchase decisions: 4 in 5 American consumers read online reviews before making a purchase decision. 79 percent do so to make sure the product or…

ITA Panel Subha

University of Illinois student Tinbit Asfaw has lived on the North Side of Chicago her whole life. And she doesn’t understand why students across the U.S. are reluctant to consider Chi-town when they think of ideal cities to live and work in after they graduate.   “There’s so much opportunity in Chicago,” she says, “it’s…

The Four Most Important Customer Engagement Metrics For Your Store

Creating a customer-focused organization is an essential element in building a successful company: it’s no longer just about the company and what they provide – it’s about the customer. Customers expect companies to listen to them and provide a more-than-satisfactory customer experience. In order to do this, you must organize your company in a way that…

8 Killer Local Marketing Tips You Probably Haven’t Tried

A strong local marketing strategy can help smaller businesses stay competitive in markets and communities that would otherwise have been dominated by bigger brands, franchises, and chains with money to spend. It levels the playing field, so to speak, and creates an opportunity for any company — regardless of size — to build and grow…

How to Improve Productivity in the Workplace

Productivity is a hot topic right now. Everybody wants to become more productive, and we’re all looking for the best tools, apps, hacks, and tips. There isn’t just one way to increase employee’s productivity, though. There are multiple ways, and motivations for being productive at work vary depending on the person.   While there isn’t…