track negative yelp reviews

The owners of the Italian restaurant Botto Bistro must really hate Yelp. The Richmond, CA restaurant – which last year offered 25 percent off their pizzas to anyone who wrote a negative one-star review of the business (with the aim of becoming the worst-rated restaurant on Yelp) – has now upped its game and…

responding to positive reviews

For many local business owners, it always warms the heart to receive a great review on a site like Yelp, Google, TripAdvisor, Facebook, or Foursquare. Why? Well – not only do positive reviews provide solid affirmation of a job well done; they’re also a potent marketing tool that can help build buzz online and…