yelp-government-services.

You might have noticed a new section on Yelp recently: a category for “Public Services and Government.” That’s the result of Yelp and the US federal government having completed an agreement that will allow federal agencies to fully utilize the popular online review platform. Call it “Yelp for Government,” an initiative through which millions…

should-i-reply-to-every-review

Businesses that are eager to embrace all areas of online reputation management and willing to do whatever is needed to improve the customer experience want to know and understand the ins and outs of responding to reviews. Over-performers, in particular, are curious as to how to engage with customers who have left a highly…

reputation-disasters-cases of Review Management Gone Wrong

Thanks to the popularity of sites like Yelp, TripAdvisor, and Facebook, pretty much any local business today is vulnerable to receiving a bad online review. That’s why smart marketers and business owners have added online review management to their strategies: to minimize the impact of negative comments left by customers, as well as to…

best-practices-to-responding-to-online-reviews

Responding to online reviews is one of the most effective ways to learn from – and build goodwill with – your customers. Keep in mind that responding to reviews is a task that should be approached with utmost care. Sometimes your best intentions can come across in a not-so-good way, and your innocent attempts…

grow-your-customers-by-not-losing-them

Multiple polls show that businesses spend exorbitant amounts of money and time replacing one-time customers, who were more than willing to give a business a chance to prove itself, but walked out with indifference or full disappointment. If this is the boat you’re in, we want to empower you and your frontline employees to take…

Using Google Trends to Enhance the Customer.

Providing a full and accurate customer experience lifecycle is not simply about knowing what your customers wanted yesterday or what they might want today. Smart strategists need to also take into account and prepare for future needs and wants likely to impact their most loyal and profitable customers. Many business intelligence tools provide insights…

When a Bad Review Goes Viral

Marketers and business owners are always on the lookout for techniques that will get the word out about their brand or product. Getting customers to know about your venue is the ultimate achievement when it comes to a marketing campaign. How others find out about your business, however, can sometimes be the result of…