App reviews play a major role in shaping user behavior. Not only are they a crucial source of information for smartphone and tablet users looking to download their next app; app reviews are also one of the key factors determining where a developer or an app ranks in app store search results. Most importantly, app…

Online reviews play a major role in shaping the purchase decisions of today’s consumers. Regardless of whether they’re choosing a new restaurant, a hotel, a car dealership, an insurance provider, or even a company to work for, people rely more than ever on the opinions of others — such as those voiced in online reviews.…