Using the best SEO tools (search engine optimization) can improve your search ranking and drive more people to your store, whether you have one location or a thousand.
Here are some numbers to show you how important local search and local SEO tools are for businesses.
- 46 percent of all Google searches are looking for local information. (Social Media Today)
- Search result information will send 70 percent of consumers to a physical store. (Joel House Search Media)
- There has been a 900 percent growth in “near me today/tonight” searches (“open houses near me today,” “cheap hotels near me tonight,” and “movies playing near me today,” etc.) in the past two years. (Google Consumer Insights)
- 78 percent of location-based mobile searches result in an offline purchase. (Bluelist)
When people search for businesses online, they want to find out where it is and what’s nearby — versus simply what it is. This makes it extremely important for businesses to establish and enhance their search presence, and to optimize it in ways that perform locally and reach the right audience.
Best SEO Tools for Local Search Optimization
While local SEO can be time-consuming and resource-intensive, having the right toolkit can introduce efficiencies to your workflow and take the guesswork out of your strategy. Here’s a list of some of the best SEO tools to help you get started.
Moz Local is one of the most popular local SEO tools out there. It specializes in location data management by sending and continuously syncing your business listings data to Moz’s partner network of search engines, apps, directories, and business aggregators. It also scans through all your listings and notifies you of any errors that could be hurting your local SEO strategy.
You can use this SEO tool to save time in updating or editing your listings. Simply log into Moz Local and make the required changes to your location data or profile, which will then be synced across the board; no need to log into each individual directory and edit your listings multiple times.
Why is this important? According to research, approximately 70 percent of consumers lose trust in a brand if its listings contain inaccurate or outdated information. To improve your local search ranking and earn consumer trust, you have to work on having a healthy data set that ensures searchers are not led astray by anything that’s missing or incorrect.
If you’re optimizing your site for local search, one of the best SEO tools you can use is Local SEO Checklist. It’s not exactly a software tool; it’s a literal checklist that you can use as reference to ensure you achieve maximum local search visibility and fix any glaring local SEO issues.
It outlines all the essential steps you can take in order to improve your local search ranking: from on-page elements and citation building to Google-specific SEO best practices and customer reviews and testimonials.
Using schema markup code on your website and core web properties helps provide search engines the information they need to understand your content and provide the best search results possible.
Simply put: by adding structured data coding, you can help Google understand the purpose of your web pages. One of the best SEO tools for doing so is the Local Business Schema Generator. Simply fill out the form here and the Generator will use Google’s preferred Schema markup (JSON-LD) and build the code for you to copy and paste on your website. Don’t forget to check your work and test the output!
Google Trends has been around for a long time, yet it’s still one of the most underutilized (and best) free SEO tools today. What makes it particularly useful for local search is the way it provides keyword information by geographic location.
With Google Trends, you can key in on local markets where your business has the most opportunity and tailor your marketing content to specific regions. Having keyword popularity information for specific geographical locations is also extremely valuable for optimizing your content marketing and PPC efforts.
General SEO Tools for Improving Your Search Ranking
The next set of SEO tools can increase your chances of getting ranked higher on Google searches.
Whether it’s through online reviews and reputation management, keyword research and optimization, or content marketing and influencer outreach, these SEO tools help marketers save more time and get more work done.
ReviewTrackers is an online review management software platform that offers several features to help grow your business presence and search performance.
The ReviewTrackers Ask Tool is a great way to request customers for new reviews, which can dramatically improve search engine performance — essential to attracting more customers and increasing conversion. Competitors Report, meanwhile, gives you the review and reputational insights you need to stand out in competitive local markets.
Another SEO tool within ReviewTrackers is Amplify, a review widget suite that displays all or a curated set of customer reviews on your website It’s also perfect for providing social proof and improving the keyword density of your location pages.
With its Local Listings feature, ReviewTrackers also helps multi-location businesses publish consistent NAP (Name, Address, and Phone number) information across the web and ensure that their locations appear in relevant local search results.
SEMrush is a comprehensive software platform that offers solutions for online visibility and marketing analytics.
The platform’s SEO Toolkit offers a complete workflow for local search marketers and SEO professionals. It includes a variety of SEO tools for competitive research, keyword research, link building, rank tracking, and on-page and technical SEO.
SEMrush is particularly useful in helping you discover valuable keywords for campaigns. You can even identify top keywords that your closest competitors are ranking for, which should help you create a more impactful local SEO strategy.
Yoast SEO is one of the best SEO tools and most popular SEO plugins for businesses with WordPress-powered websites.
The plugin features a simple on-page tool to help content marketers write for search engines. Particularly useful is its keyword optimization tool. On the WordPress post or page editor, you can enter the keyword you’d like to rank for. Yoast SEO will then analyze your content to check whether you’re using the keywords correctly. The premium version of the plugin even checks for variations of your given keyword or phrase.
Keywords Everywhere is an extremely useful browser extension for Chrome and Firefox that shows monthly search volume, cost per click, and AdWords competition on multiple websites.
It also pulls the “People Also Search For” and “Related” keywords from Google and shows these along with the volume metrics right inside the search page.
Here’s an example of how Keywords Everywhere works on Chrome:
Keywords Everywhere is a “freemium” browser add-on. You pay as you go on the paid version, which starts at $10 and 100,000 credits (1 credit = 1 keyword). The great thing about this SEO tool is that there is no monthly subscription where you get charged regularly. You can purchase credits whenever you want, and you can purchase only as many credits as you need.
BuzzStream is a great SEO tool for conducting influencer research and outreach, monitoring and building links, and getting attention for your content through earned media.
With BuzzStream’s link prospecting feature, you can automate the search for very targeted link partners in specific geographic locations. You can also use the feature to discover influencers and relationship-building opportunities in your local markets. This helps you drive word-of-mouth traffic, improve local search performance, and increase brand awareness.
BuzzStream plans start at $24 a month.
A higher search ranking drives more customers to your business locations. It also builds more trust and credibility, which then leads to increased engagement, traffic, and conversions.
As you use these SEO tools, don’t forget to monitor your results and check your traffic and search ranking. This allows you to validate your SEO strategy and get the most out of the best SEO tools today.