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How to Use a Google Reviews Widget

January 04, 2019

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A Google reviews widget enables you to embed or display online reviews from your Google business listing to your own website.

Using a widget to display a business’ Google reviews is a popular go-to strategy for today’s marketers. In the long run, widgets also help with:

  • Improved search performance. You can gain greater search visibility and drive more traffic by leveraging reviews, a top 3 ranking factor in local search.
  • Higher conversion rates. When ratings are displayed in search results, conversion rates can go up by up to 17 percent.
  • Powerful social proof. When choosing a business, 94 percent of consumers rely on online reviews.
  • Lowers costs: Adding reviews to your website can even help reduce cost-per-click on your AdWords campaigns. 

By specifically displaying reviews on your campaign landing pages, you can increase conversion rates and engagement, decrease bounce rates, and improve your own ad quality scores.

Why Use a Google Reviews Widget?

Online reviews have tremendous potential to influence consumers’ purchase decisions, and the reviews posted on Google are particularly influential.

According to the 2018 Online Reviews Survey, Google is today’s top review site, with 63.6 percent of consumers saying they are likely to check online reviews on Google before visiting a business — more than any other review site.

By using a Google reviews widget, you can boost your business presence online and leverage customer feedback to land new customers. 

How to Display a Google Reviews Widget on Your Website

If you only copy and paste your customers’ online reviews to your website, it may not seem as compelling or trustworthy as when you embed reviews directly from your Google business listing. The copy-and-paste approach might also take away some of the legitimacy of your reviews, especially if they’re not linked to a third-party review source or platform.

Fortunately, there are a number of review widget options of various shapes and sizes available for integrating those valuable Google reviews into your website.

Amplify by ReviewTrackers

The ReviewTrackers platform for managing online reviews includes Amplify, a review widget suite that can display all or a curated set of customer reviews on your website.

The Google reviews widget can be set up in minutes — and requires no dev time to maintain. You can hand-pick your own featured testimonials or display a live feed of fresh review content from Google.

To see the review widget suite in action, sign up for a free demo of ReviewTrackers.

Google Review Widget Plugins for WordPress

WordPress, which continues to be a popular choice for developing custom websites, also has its own catalog of review widget plugins. There are 24 pages of search results alone for “Google reviews widget.”

Some of these widgets allow you to save reviews in your WordPress database, so you don’t have to depend on third-party data sources like Google to show reviews in the widget.

Alternatively, there are Google review widget plugins that let you syndicate directly from your Google business listing, which means the review widgets on your website are updated whenever new reviews come in.

However, Google review widget plugins may come with limitations. For example, some plugins only let you display a certain number of Google reviews per business location. Free plugins also might not extend the kind of support that your business may require when bugs and issues arise within the plugin.

Make sure you do your due diligence before choosing the right Google review widget or plugin for your website. Check to see that it’s compatible with your website’s code and that it offers everything that you need.

I Have A Google Review Widget. What’s Next?

There’s still work to be done after you choose your Google reviews widget. To maximize the results of your efforts, here are some best practices you can apply:

Create and Use a Google Reviews Link

Now that you have a Google review widget in place, you can make it easier than ever for your customers to rate your business on Google. A Google reviews link is an easy way for customers to share their experience online and leave feedback about your business.

Use Google Review Stickers

Google My Business offers a free Marketing Kit that lets you create, download, and print free personalized marketing materials, which turn your reviews and business information into ready-to-use social posts, stickers, and posters, just to name a few.

Use these materials centers to promote your business with the help of customer testimonials, or ask customers to find your business on Google and share their photos and reviews.

Monitor and Respond to Google Reviews

Regardless of the star rating it’s in your best interest to respond publicly to your customers’ reviews on Google.

Consider this: 45 percent of consumers say they are most likely to visit a business if it responds to negative reviews. Responding also tells 80 percent of customers that a business cares about their feedback, regardless of the review sentiment.

(For more, read our guide on responding to Google reviews.)

Avoid Review-gating

Google doesn’t want businesses to discourage or prohibit negative reviews or selectively solicit positive reviews from customers. This is called “review-gating.” Some brands send customers a feedback or survey form — be it through email, SMS, landing pages, or social media and based on their form responses, customers are then asked to either post a review on Google if they had a positive experience — or share details of their feedback privately if they had a negative experience. Google doesn’t like it when businesses engage in this behavior.

Remember: don’t selectively solicit. To stay compliant with the policies of today’s top review platform, as well as responsive to the ever-increasing demand for transparency and authenticity in reviews, make it clear that customers can leave you a negative review if they feel the need.

Most brands are sitting on tens of thousands of reviews that they haven’t incorporated into their marketing strategy. By taking advantage of the right Google reviews widget, you can optimize your site for conversion and make reviews more accessible to people evaluating your brand.

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