December 30, 2020

How to Use a Google Reviews Widget

a woman looking at her google reviews widget for her brand

Integrating a Google reviews widget to your website can be key to the success of your brand online. Customer reviews data shows Google holds 57.5% of all online reviews and 63.6% of consumers will check Google before they visit a business. In other words, it’s the social proof needed by consumers before they consider buying something from you.

By specifically using a Google reviews widget on your landing pages, you can increase conversion rates and engagement, decrease bounce rates, and even improve your own ad quality scores.

a woman looking at her google reviews widget platform

How to Display a Google Reviews Widget on Your Website

If you only copy and paste your customers’ online reviews to your website, it may not seem as compelling or trustworthy as when you embed reviews directly from your Google My Business listing.

Fortunately, there are a number of review widget options of various shapes and sizes available for integrating those valuable Google reviews into your website.

Create Your Own Google Reviews Widget with Google’s API

Unfortunately, Google doesn’t have a suite of review widgets ready to use. However, if you or someone on your team has some coding experience you can make your own custom widgets with the help of the publicly-available Google API documentation.

It might take some time and investment, but this route allows you to create widgets that work well with your website in terms of branding and overall functionality.

a woman reviewing her google reviews widget code

Use ReviewTrackers’ Amplify as a Google Reviews Widget

If you want a ready-to-use widget, the ReviewTrackers platform includes Amplify, which can syndicate reviews on your website.

The Google reviews widget can be set up in minutes — and, more importantly, requires no dev time to maintain. Once the widget is implemented you can hand-pick your own featured testimonials or display a live feed of fresh Google review content.

Google Review Widget Plugins for WordPress

WordPress continues to be a popular choice for developing custom websites, and many developers on the site have their own version of a Google reviews widget.

Some let you syndicate directly from your Google business listing, which means the review widgets on your website are updated whenever new reviews come in. Others allow you to save reviews in your WordPress database, so you don’t have to depend on third-party data sources like Google to show reviews in the widget.

a screenshot of the google reviews widget plugins available on WordPress

Before installing, make sure you are aware of each plugin’s limitation. For instance, some only let you display a certain number of Google reviews per business location while others might not extend the kind of support you might need when bugs and issues arise within the plugin. Make sure you do your due diligence before choosing the right Google review widget for your website.

I Have A Google Review Widget. What’s Next?

There’s still work to be done after you choose the best Google reviews widget for your website. To maximize the results of your efforts, here are some best practices you can apply:

Create and Use a Google Review Link

With a Google review widget in place, you can make it easier than ever for your customers to rate your business on Google. Specifically, you can create a Google review link that goes directly to your Google My Business where customers can share their experience through feedback.

Actively Ask for More Google Reviews

If a Google review link is too subtle a request, you can always be proactive and start asking for reviews. The most direct route is to ask someone at checkout, but you can also reach people in different ways such as through a text survey or through email.

an image of people submitting feedback to a brand's google reviews widget

Sending a review request through digital channels requires you to ask for a customer’s email address or phone number. When doing so, make sure you are transparent and honest when telling people why you’re asking for their contact information.

Monitor and Respond to Google Reviews

Regardless of the star rating it’s in your best interest to respond to Google reviews. Not only does this drive attention to your listing and Google reviews widget; it also shows that you’re willing to engage with customers before and after their shopping experience with you.

Consider these customer reviews findings: 44.6% of consumers are more likely to visit a local business if you respond to negative reviews. On top of that, there’s even a 33% higher chance for the customer to come back and edit their Google reviews to improve their initial rating by as much as three stars if you respond to their 1- or 2-star negative review within the first 24 hours.

In other words, people are not just looking for the Voice of the Customer; they’re also looking for your reaction to their feedback. Silence signals fear or a general lack of engagement on your part, but learning how to respond to negative reviews and positive feedback can show trust and confidence in your brand.

an image of a phone looking at a google reviews widget and monitoring feedback

Avoid Review-gating

Review-gating Google reviews is the practice of discouraging or prohibiting negative reviews or even selectively soliciting positive reviews from customers. Needless to say, Google doesn’t like it when businesses engage in this behavior.

Staying compliant with the policies of today’s top review platform, as well as responsive to the ever-increasing demand for transparency and authenticity in reviews, make it clear that customers can leave you a negative review if they feel the need. Show that you’re open to any and all feedback, and in due time, you’ll have the scores of reviews needed to attract even more customers.

Final Thoughts

Most brands are sitting on tens of thousands of reviews that they haven’t incorporated into their marketing strategy. By taking advantage of the right Google reviews widget, you can optimize your site for conversion and make reviews more accessible to people evaluating your brand.

Attract and retain loyal customers and grow your business.

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