A lot of consumers use review site Yelp in order to find great local businesses. But do you know that the site’s online review monitoring efforts filter about 1 out of every 4 reviews?
In an effort to explain better how its review filter works, Yelp recently posted a video that shows why some reviews are recommended – and why some aren’t. Note the use of the new word “recommended” instead of “filtered”: an appropriate change to demonstrate that Yelp’s “recommendation software” is essentially designed to select the most useful and reliable reviews, while weeding out the biased, unhelpful ones.
It’s important to note that Yelp has collected over 47 million reviews. But only 75 percent of these reviews are recommended. If you’re a Yelp-listed business owner, you may be wondering why not all reviews posted by your customers are showing up on your page. Here’s a quick explanation (from the Yelp blog):
“Why would some not be recommended? In order to keep our content helpful and reliable, we try not to highlight reviews written by users we don’t know much about, or reviews that may be biased because they were solicited from family, friends, or favored customers. We also try to filter out reviews that may have been written or purchased by business owners to help themselves or hurt a competitor. And we try to avoid unhelpful rants and raves, as well….
“Reviews that are not recommended can still be seen via a link on the bottom of each business’s profile page, but they don’t factor into the business’ overall star rating or review count.”
If a review by one of your customers makes it through Yelp’s recommendation software, you can find out about it by using ReviewTrackers, a reputation monitoring and review management tool for smart local business owners. ReviewTrackers monitors, centralizes, and analyzes reviews from Yelp and all major review sites – so that you can listen closely and respond promptly to what your customers are saying about you.