45 percent of customers say they’re more likely to visit businesses that respond to their reviewsOnline Reviews Survey
What is a Yelp Sticker?
Online review site Yelp has collected over 100 million reviews of almost every type of local business, from hotels, bars, boutiques, and restaurants to dentists, doctors, mechanics, and plumbers.
If you have a Yelp for Business account, your listing, at some point, will have its own reviews from users (if it doesn’t already).
This is where having a Yelp sticker comes in handy: it can help you inspire shopper confidence and gain credibility by letting customers know that others have reviewed your business.
It can also encourage people who have visited your location to engage with your business on Yelp, and to share their experience and feedback on one of the world’s most popular review sites.
So: what exactly is a Yelp sticker?
Yelp stickers are printed marketing materials, signages, and collateral developed as sales support tools. Business owners can post these Yelp stickers on their location storefronts or display them on-site for customers to see.
Because Yelp is such a well-known review site and brand, having a Yelp sticker for your business can enhance your business presence online and offline.
Types of Yelp Stickers
As a business owner, you can use different types of Yelp stickers to promote your business. Here are some of them:
“People Love Us On Yelp” window cling
The “People Love Us on Yelp” window clings are sent in an automated direct mail batch twice a year to businesses that qualify for this program. While Yelp does not issue these Yelp stickers upon request, you’ll be receiving one if your business qualifies next time around.
Because not all Yelp-listed businesses can get this sticker, it is one of the most sought-after ones. Businesses with “People Love Us On Yelp” window clings can use it as a badge of recognition for outstanding performance, not dissimilar to TripAdvisor’s Certificate of Excellence Award.
Whether or not a business advertises on Yelp has no impact on their eligibility to receive a “People Love Us on Yelp” sticker.
How to get a “People Love Us On Yelp” window cling? While Yelp hasn’t given away details on how they choose businesses that qualify to receive this Yelp sticker, you can position yourself to qualify by:
- Providing the best customer experience possible
- Earning numerous positive reviews and ratings on Yelp
- Engaging with customers on Yelp and responding to positive and negative reviews
- Not interfering with the natural flow of Yelp reviews
“Find Us on Yelp”
Another useful Yelp sticker to have and display in your business location is “Find Us on Yelp” sticker.
It may take a little while before you can earn a “People Love Us on Yelp” sticker, but you and other Yelp-listed businesses can easily request a “Find Us on Yelp” sticker in order to promote your business and drive engagement with Yelp users.
To request your “Find Us on Yelp” sticker:
- Go to Yelp’s “Find Us on Yelp” sticker request page.
- Fill out the form by adding your country, name, business name, address, city, state, and email address.
- Click Submit.
Please note that stickers are currently shipped to addresses within the U.S. and Canada only. Allow 3 to 4 weeks for delivery.
Other Yelp Stickers and Signages
Yelp also has its own online print shop where you can find customizable business cards, hours signage, and other items to remind visitors that you’re on Yelp.
You can create and order these items in minutes, with free standard shipping.
Don’t hesitate to use the Yelp logo in association with your business in a variety of creative ways that support and enhance your business efforts.
Include the Yelp logo on your site, and make it an integral part of your social media profiles. Additionally, look into leveraging your high-performing Yelp profile by showcasing some of your Yelp reviews on your own website or in printed media such as your business cards, brochures, etc. Just be sure to follow the guidelines for using Yelp’s logos, reviews, and star ratings.
Yelp Stickers: Important Things to Consider
Before you go around trying to secure different types of Yelp stickers to promote your business, make sure that your Yelp business listing is up-to-date, includes high-quality photos, has all the correct business information, and displays at least a few great reviews.
You definitely don’t want customers to “find you on Yelp” only to scare them away from your listing with old or inaccurate info, unappealing photos, wrong directions, bad reviews, and a reputation that doesn’t inspire confidence.
Claim your business on Yelp. Plant your flag on the review site and get a visible checkmark telling users that you engage with the Yelp community.
Make it easy to find you. After you claim your business on Yelp, be sure to also verify your address, map pin, phone number, and website. And make sure your business is listed in the right categories.
Respond to reviews. Monitor online reviews and listen to customer feedback on Yelp. When you write your review responses, constructively address concerns and say thank you to the reviewer, regardless of their rating. Research studies have shown that the right response to a bad review can improve a customer’s impression of overall experience.