Photos take up a majority of Yelp’s visual elements, but business owners, marketers, and Yelp users alike can also add video to a Yelp business page.
With video, you can show a sneak peek of your locations and the products or services they provide. On the flip side, consumers can add video to a Yelp listing to show their side of the experience or the general ambiance during their visit.
Yelp has strict requirements for a business’ video content, which only makes the process of creating the right video even more important. Not only must be appealing, but it also needs to accurately inform customers.
Adding Video to Your Yelp Listing
Unfortunately, businesses are restricted to just one video for each of their listings. This “video feature” option is not free either; it’s an additional package within the Yelp Ads service.
You can contact your Yelp Customer Success Manager for more information on the add-on. Their contact information is available in the Billing section when you log in on the Yelp for Business Owners website.
If you decide to get it, you’ll then have two options for adding video to your Yelp page.
Make Your Own Video
If you have the correct tools and are confident with your video skills, you can create your own video feature for the listing.
Before you start shooting, you should know that Yelp requires a “clear and informative” video that also has to be less than two minutes. When you send the video file to Yelp, it needs to be less than 500 MB and in one of the following formats:
- .mov (Yelp will accept this, but this format is not recommended because it can create some errors because of the “wide array of encoding software.”)
It’s unclear as to how long it takes for the video to end up on your listing page, but when it does you can see it for yourself in the “Photos and Videos” when you log in to the Yelp for Business Owners website labeled as a “Featured Video.”
Have Yelp Make Your Video
Yelp can also make the work easier for you by providing two options for video production vendors. They will contact you to set up a time to shoot footage, but you can call them through the phone numbers below to ask additional questions and find out more about their pricing options.
- SmartShoot: (877) 559-9898
- StudioNow: (615) 577-9400
The video created by these vendors for your listing is technically owned by Yelp. Unfortunately, this means that you can’t share the “Yelp-produced” video on a business’ personal website or on social media.
User-Submitted Video on Yelp
Unlike those running a listing, Yelp users don’t have to jump through many hoops to post video content on the platform. However, they can only post videos through the Yelp mobile app and (as far as we can tell) each video has to be 12 seconds or less. To start filming:
- Find the business’ Yelp page on the app and tap the “Add Photo” icon beneath the listing’s star rating.
- Tap the “Take Video” square and press the red button at the bottom of the screen to start recording footage.
Users also have the option of deleting the videos they record. They can find their videos in the listing’s photo section or on their Yelp user profile. From there:
- Tap the icon of three dots at the lower-right corner of the video.
- Tap “Delete” to remove the video.