White-label reputation management is a “rebrandable” type of service, solution, or software designed to shape consumer perception of a business organization or brand.
What is White-Label Reputation Management?
Typically offered by digital marketing agencies and reputation management firms, white-label reputation management is often approached as a holistic process that involves a combination of tactics and strategies, including:
- Reputation measurement and reputation marketing
- Search engine optimization
- Media and public relations
- Online review management
- Social listening and social media and reviews marketing
- Customer experience management
- Employer branding
Specifically, digital marketing agencies and firms use white-label reputation management solutions in order to boost the online reputation of their clients, resulting in improved brand credibility and trust.
What is Reputation Management?
As described in our complete guide, online reputation management is “the use of multiple strategies to influence, improve, and make the online perception of your business more accurate.”
To put it simply, it means you’re monitoring what people are saying about your company or brand, while building your reputation and ensuring people are supporting you through online reviews.
Why Your Business Needs White-Label Reputation Management Solutions
White-label reputation management lets you focus on your expertise and saves time overall. Your knowledge likely falls into a certain area, so rather than trying to become an expert in a new field, you can let those who truly know reputation management take the lead for you. Plus, it’s easier and more efficient to integrate an existing product or solution than build a new one for your company.
Who Can Resell White-Label Reputation Management?
If you offer B2B services, you will also be able to sell white-label reputation management software or solutions. As an agency, offering reputation management services for your clients can improve their online presence, improve their SEO to rank in search better, and overall drive more revenue.
But agencies aren’t the only ones who can benefit. Any B2B company that wants to help their clients manage their reputation can partner with a reputation management company and resell the software or solutions.
Why Resell White-Label Reputation Management?
Your clients likely don’t have the time, technology, or resources to manage their business or brand reputation. You can leverage white-label reputation management to deliver greater value to your clients and build a 5-star reputation for them. When done correctly, it can help you stand out from competing agencies, reduce customer churn, and extend customer lifetime value.