April 13, 2023

A Guide to White-Label Reputation Management

a group of people working together in an office on a table and some chairs

Typically offered by digital marketing agencies and reputation management firms, white-label reputation management is as a holistic process that involves a combination of tactics and strategies, including:

For those agencies and firms, providing white-label reputation management means that they offer a “re-brandable” type of service, solution, or reputation management software designed to shape consumer perception of a brand.

Specifically, digital marketing agencies and firms use these white-label reputation management solutions as a way to consolidate the stack of solutions they offer clients, while also effectively boost their clients’ online reputation. With the right offerings, this results in improved brand credibility and trust.

What is Reputation Management?

In short, online reputation management is “the use of multiple strategies to influence, improve, and make the online perception of your business more accurate.” 

Simply put: it means that brand teams are monitoring what people are saying about the company, while at the same time bolstering its online reputation and ensuring customers are submitting online reviews.

What are the Benefits of a White-Label Reputation Management Solution

By offering white-label reputation management your agency or firm’s expertise grows while saving overall staff time by offering a comprehensive solution that meets multiple client pain points. 

Your firm’s knowledge likely falls into a certain area — digital marketing, crisis communications, social media, paid advertising, search engine optimization, local listing management, et cetera. By offering a white-label reputation management solution that integrates these areas of discipline you can offer a consolidated solution. In addition to a single package, white-label reputation management is also easier and more efficient to integrate into an existing product or solution, which means that clients can create and execute a reputation management strategy in a short manner of time.

Who Can Resell White-Label Reputation Management?

Firms offering B2B services will also be able to sell white-label reputation management software or solutions. As an agency, you can position your offering of reputation management services as a way to help clients improve their online presence, boost their SEO ranking for better consumer awareness and visibility, both of which contribute to driving more revenue. 

But agencies aren’t the only ones who can benefit. Any B2B company that wants to help their clients manage their reputation can partner with a reputation management company and resell the software or solutions.

Why Resell White-Label Reputation Management?


Your clients are always looking for new ways to grow revenue, acquire new consumers, and retain them as loyal followers of the brand. However, they likely don’t have the time, technology, or resources to effectively manage their brand reputation – a crucial part of long-term company success. You can offer a white-label reputation management that is a great value to your clients and builds a 5-star reputation — all while saving time and resources. Deploying the right white-label reputation management tool should also help your agency or firm stand out from competitors, reduce client churn, and extend client lifetime value.

A screenshot of white label reputation management software

A screenshot of white label reputation management software 2



What to Look For in White-Label Reputation Management Software

If your company or agency is in the market for a white-label reputation management solution or software, you’ll quickly realize that there are many providers to choose from. And it’s easy to feel overwhelmed. To help choose the right software offering you’ll need to look for key differentiators to get the most out of your investment.

Review Management and Response

The best reputation management software solutions help businesses efficiently manage and respond to online reviews

Why? Because reviews on business review sites like Yelp, Facebook, Google, and Tripadvisor are crucial in helping businesses improve their online reputation. Bad reviews, on the other hand, can inflict severe reputational damage, with 94% of consumers saying an online review has convinced them to avoid a business, according to customer reviews research. 

Learning how to respond to negative reviews, as well as having the tool in place for a review response workflow, is particularly important. Responding to reviews helps build goodwill and inspire customer loyalty. The right software can also gather reviews from multiple sources and display them on a single platform, making it even easier for clients to get the full scope of the customer experience whether it’s on Yelp or their Google listing.

screenshot of review management and reputation management software

Review Generation

The right white-label reputation management solution should also enable organizations to easily generate reviews for their clients. Not only does this increase social proof and fuel the clients’ marketing efforts; it also helps strengthen local SEO factors which contributes to greater visibility in local search results.

The right white-label reputation management solutions can also offer the ability to collect and display first-party reviews – reviews collected through a landing page or email campaign, which can then be displayed on the brands’ own websites to help improve search performance using a website review widget. This further reduces friction between the brand and consumer and serves as an additional trust signal that can bring someone one step closer to a purchase decision.

screenshot of the dashboard of review generation software.png

Local Listing Management

Local listing management enables business growth by ensuring the accuracy, completeness, and correctness of your clients’ data across the top online directories and business review sites, and it’s a must-have for any white-label reputation management offering.

It can be challenging for companies to get started on a local listing management strategy: this involves creating listings that accurately reflect their brand while also driving customers to their physical locations. This process involves plenty of manual research, data entry, verification procedures, and logging in and out of websites. When information needs to be updated across multiple listings, the process has to be repeated for each entry — a task that can take up valuable time and resources.

The right software doesn’t just provide a full list of a brand’s listings; it also empowers users to make meaningful changes to crucial information across multiple listings with just a few clicks. What used to take hours or even days from a handful of people should now just take a few clicks from a single individual.

Focus on Actionable Insights

Reputation management often involves some level of data collection such as brand sentiment tracking, social listening and monitoring, collection of Voice of the Customer data, social media reputation management, and reporting on brand mentions and conversations across the Web.

However, data collection shouldn’t be the end goal of your white-label reputation management solution. It should be able to analyze the data for your company or digital agency, as well as your clients, too.

The solution you choose should be able to track online reviews, mentions, comments and reviews on social media, and customer feedback across all the sites, platforms, and channels you and your clients care about.

Additional data-driven features to look for include competitor analysis (to measure your reputation versus the competition), customer experience analytics  (to establish the connection between your reputational data and the customer experience), and employer brand monitoring (to assess your company’s reputation as a place to work for). 

To deliver the best ROI, the right software should reduce complexity amid mountains of data and help businesses gain meaningful, actionable insights about their online reputation.

Great User Experience and Excellent Customer Support

Any software or technology platform will naturally come with a learning curve, but you’ll want a solution with a well-developed, user-friendly dashboard that is easy to learn and use for your team and client.

The ideal provider will tell you that they’re more than just a software company — they are also your technology partner, with a full range of reputation management services.

It’s not just about having access to live chat or a support center. From the time you express interest and ask about the solution and all the way to implementation, your white-label reputation management provider should be able to respond quickly and accurately to your questions, needs, and cases. If and when things go wrong, they clearly communicate what the plan is for arriving at a solution.


In today’s marketing landscape, reputation matters to your clients. White-label reputation management can benefit digital agencies serving businesses of every size and across every industry. Hopefully, this blog post helps you find the right provider, make a big impact on your clients, and grow your company’s or agency’s success and revenue.