Trusted by leading restaurants:

ReviewTrackers data shows that one-third of guests won’t eat at a restaurant with less than a 4-star rating.

The landscape is competitive. But when done right, managing your reviews gives you the opportunity to increase your visibility online, collect customer feedback, and outpace your competition.

Why Online Reviews Are Important for Your Restaurant

In a ReviewTrackers study of local search habits, we found that two-thirds of consumer searches result in a visit to a local business. That means you’ll need to show up on the first page of Google to get consumers to consider your business.

Earning more reviews (and getting better ratings) can help you rank higher on Google and on review sites, earning you more local traffic.

Hwy 55 manages 15 different online review sites for 131 franchises.

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The Impact of Online Reviews on Restaurants

Discovery: 46 percent of consumers say online reviews are important or very important when choosing a restaurant.


Reputation: 33 percent of consumers will not eat at a restaurant with less than a 4-star rating.


Advocacy: A half-star rating improvement on Yelp makes it 30 to 49 percent more likely that a restaurant will sell out seats during its peak hours.


Online Reviews: Faster Feedback, Better Data

The 1950s-style diner Hwy 55 Burgers, Shakes, and Fries tried secret shoppers and customer surveys as sources of customer feedback, but the results were difficult to aggregate into meaningful data.

By partnering with ReviewTrackers, Hwy 55 is able to analyze customer feedback to gain valuable insight into customer experience and respond to issues faster than before.

To have a platform that enables us to respond to people quickly and figure out if we’re trending upwards, and if we’re focusing on the right things, it’s been super beneficial… I would be comfortable saying [ReviewTrackers] cut down the time it takes to respond to reviews by 75 percent."

Andy Moore
Director of communications, Hwy 55

Monitoring your reviews in aggregate can help you identify problem areas. With Trending Topics by ReviewTrackers, you can discover discover high-impact trends and patterns that define the guest experience.

Stay Ahead of the Competition

A half-star rating improvement makes it 30 to 49 percent more likely a restaurant will sell out seats during its busy hours, according to a UC Berkeley study. That’s true for your restaurant and your competitors.

ReviewTrackers’ enterprise package provides data on your competitors’ reviews so you can see how you stack up against the competition and highlight trends to get ahead.

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