45 percent of customers say they’re more likely to visit businesses that respond to their reviewsOnline Reviews Survey
Popular local business reviews aggregator Yelp just keeps on expanding.
Less than three months after launching in Singapore, its first country in Southeast Asia, Yelp announced recently that it’s opening its service in Turkey – marking the 20th country in which the company has presence. According to a recent blog post, Yelp will initially focus its efforts on Istanbul, but individual users (Yelpers) and business owners across the country can now share local information, post opinions, create and read user-generated content, aggregate star ratings, and monitor online reviews through www.Yelp.com.tr. Yelp Turkey mobile apps for iPhone, iPad, and Android are also now available.
“When it comes to eating, drinking and sharing, the Turks go out of their way to find the best of everything, bring it together and share it with family, friends and any misafir (guest) they stumble across,” wrote Miriam Warren, Yelp VP of New Markets. “Turkey can now add the accolade of being the twentieth country to host a Yelp community to its extremely long list of achievements.”
Since its launch in San Francisco in 2004, Yelp has grown to have over 33 million local reviews of businesses, with an average of 84 million unique site visitors in the 3rd quarter of 2012. Apart from the US, Singapore, and Turkey, the leading online reviews aggregator also has presence in countries such as Canada, UK, France, Austria, Ireland, Germany, the Netherlands, Australia, Spain, Italy, Sweden, Switzerland, Belgium, Denmark, Norway, and Finland.
Yelp isn’t the only one stepping up its game, though. Location-based check-in and local business discovery platform Foursquare has recently been introducing a constant stream of updates, including the launch of its own 10-point (not 5-star) rating system, Promoted Local Updates, a personalized map and search engine, and the ability to add events to local business listings.