Do you know that photos make a great impact on how visitors and potential customers interact with your Yelp listing? In fact, people searching Yelp for local businesses spend 2.5 times more time on a Yelp business page with photos than on a page without photos.
It therefore makes sense that online reviews aggregator Yelp recently announced a small but very important improvement to its service: it now matches Yelpers’ photos directly with their review text.
This means that, on your Yelp business page, the photos uploaded by a user/reviewer will be displayed in line with the online review he or she has contributed.
“We have always said that what sets Yelp apart from other review sites is our community of Yelpers who come to the site to contribute rich content,” said Allison Shaw, UI Designer at Yelp. “Not only are they writing reviews about their experiences with all types of local businesses, they’re also uploading photos…. (For example), in addition to pulling out all the literary stops to describe the amazing experience they had at their favorite hair salon, Yelpers’ photographic proof will be right there to give others a visual of their handsome new ‘do.”
Why is this important? Well, the visual tweak allows the business owner to be able to display more user-generated photos on his or her Yelp page. Because these photos will be matched with the reviews, potential customers will therefore be presented with more information that, hopefully, will guide their spending decisions.
The change comes on the heels of a slew of updates made by Yelp. These include the launch of a (paid) Call to Action feature, a revamped mobile app with a location-based “Nearby” business recommendation engine, the addition of real-time menu updates (for restaurants), and the launch of a revenue estimation tool for business owners.
Curious to see what the new Yelp looks like? Peep the screenshot below: