Software review platforms can help software companies, developers, and digital-first organizations drive engagement with their customers and users while also generating new leads.
Software brands that have the ability to monitor these software review platforms can help set them apart from software brands that don’t.
After all, what your existing users say in their reviews about your software can either impress or drive away potential new customers.
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Software Review Platforms You Should Monitor
Keeping an eye on and responding to reviews on these listed sites below should be part of your team’s software brand management workflow.
By managing these software reviews, you can build a stronger brand reputation. When you’re able to read or hear about the experiences of your users, it’s easier to put yourself in their shoes and learn whether or not your software product is delivering on its brand promise.
G2 is one of the world’s largest tech marketplaces where businesses can discover, compare, purchase, and manage the software they need to reach their potential. The software review platform currently hosts over 1.8 million authentic, timely reviews — covering over 100,000 software products — from real users.
To claim or add your software brand’s profile on G2, you may visit: https://sell.g2.com/request-a-demo.
You can also use online reputation management software ReviewTrackers to manage your team’s online reviews on G2 as well as on other software-focused business review sites. ReviewTrackers enables business customers to write and publish in-app responses to G2 reviews within the ReviewTrackers platform. Software brands can easily view, manage, and respond to their software reviews from G2 all in one place, helping facilitate the discovery of insights that drive customer loyalty.
Like G2, Capterra is one of the most well-known software review platforms today. The website is home to more than 1.5 million validated customer reviews of over 50,000 software products in as many as 800+ software categories.
Capterra is part of the Gartner Digital Markets network, alongside software review platforms like GetApp and Software Advice. To create a free listing at Capterra, you may visit: https://www.capterra.com/vendors/sign-up.
Google (Google Business Profile / Google My Business)
Apart from being the world’s number 1 search engine, Google also happens to be one of the most popular software review platforms today. The company publishes local listings and makes these available to products like Google Search and Google Maps, displaying relevant business information alongside Google reviews and ratings.
According to online reviews statistics:
- Google is the number 1 review site. Zero-click searches, which rose to 65% in 2020, mean more users than ever are reading Google reviews directly from search results.
- 63.6% of consumers say they are likely to check Google reviews (through Google Maps and Search) before visiting a business location or making a purchase decision — more than any other review site.
- According to an analysis of top business directory sites, Google is the top review platform in the software category.
You can claim or list your software brand using Google Business Profile (formerly Google My Business), a dashboard that streamlines the management of business information across multiple Google sites, services, and products.
Alternatively, ReviewTrackers is part of the Google Featured Partners program. This allows users to use the platform to consolidate all types of software brand monitoring activities on Google as well as other software review platforms like G2 and Capterra.
Trustpilot is a Danish software reviews platform designed to help businesses improve the experiences they offer. It hosts over 120 million reviews of close to 530K websites, software products, and services. Trustpilot is free for consumers to use and hosts reviews to help them shop with confidence.
To claim or add your software brand to Trustpilot, you may visit this page: https://business.trustpilot.com/.
Best Company hosts over 321,000 verified, authentic reviews from real customers. The site also ranks companies based on a simple and transparent ranking algorithm that weighs customer reviews.
While Best Company is not an exclusively software-focused review platform, it does cover categories that range from online banks and streaming music to online stock trading and cryptocurrency exchanges.
To create or claim your software brand profile on Best Company, you may visit: https://business.bestcompany.com/.