Creating reputation management and SEO strategies at the same time can help any company succeed in the long run. However, it’s important to note that both the brand and the customer both have a say in how the two elements work together. When done right a strong reputation management/SEO strategy can increase customer acquisition, improve brand salience, and beat local competitors.
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How a Company Uses Reputation Management with an SEO Strategy
A brand’s reputation is based primarily on online reviews. Delivering on a great experience that delights customers is one of the easiest ways to get the public feedback that companies need to retain current customers and attract new ones. When paired with an SEO strategy, it can skyrocket a company’s popularity and awareness, especially from a local listing management perspective.
Here’s an example to illustrate the powerful combination: Your new restaurant specializes in wings. As you create your online listing on Google My Business, you add a description that highlights the specialty. Your team also creates a website where they write about the wings and create content for the website as well as social media channels that continue to bolster the idea that the restaurant has the best wings around. Using the “wings” keyword on your listing, website, and social helps people notice your brand when they’re searching for dinner online.
Because of a stellar staff and the secret sauce added to every wing, your customers love the dining experience to the point where they highlight the wings in their review. In turn, you use the best reviews to promote the restaurant and the wings even further
Because of your team’s due diligence in the SEO phase, your brand reputation is seeing a strong boost from two sources: your own content as well as online reviews. The latter is vital not just from a social proof standpoint but because it’s something that a company cannot control. Search engines highly value reviews for ranking purposes, and learning the art of asking for reviews as well as delivering a great experience can boost your online reputation in terms of customer acquisition and ranking against the competition.
Dive Deeper into Your Reputation Management and SEO Strategy
The process of rising up the local search ranks takes time as does creating the experiences that customers expect out of your company. By starting early on your local SEO strategy and then using customer experience analytics to improve your service you can make the necessary decisions that propel a brand from a newcomer in the space to the first choice for every consumer.
