Social media makes local marketing more important than ever. With the proliferation of social media, local marketing has become an essential aspect for marketing professionals in every industry.
To maximize your impact on local marketing, you should take special care of the influencers on your own social media, specifically on your twitter feed.
Unfortunately, in marketing, there are a lot of bad twitter accounts out there. When I say “bad” I mean they may be tweeting thousands of times each day… or zero, goose-egg. Some overly hype hashtags that you are searching in an effort to scam you.
With such a fluid landscape, I’ve taken the liberty to list out our top 16 social-focused marketing professionals you should be following on twitter.
Marketing Experts on Twitter
Bio: Digital marketing brand strategist, information junkie with a penchant for quick wit. Partial to Milk Duds. And
Why you should follow: With over 20 years of experience, Shelly Kramer is a marketing veteran and brand strategist focused on delivering integrated marketing solutions in both the B2B and B2C space. She’s an expert at multi-channel marketing, content strategy and execution, and connecting social media to business initiatives. She was recently named as one of MediaPost’s Top-100 Social Media Power Influencers, 2015 Edition, and has also been recognized by Forbes on a number of occasions, most recently as one of the Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.
Why you should follow: Steve is the Director of BuzzSumo, a marketing tool that finds the most shared content or trending content for any topic or domain. This tool helps content marketers create better content through data insights and the influencers that amplify content. It also provides content alerts every time a keyword or brand is mentioned or when new content is published by a domain.
Bio: Digital – Inbound Marketer – Interaction Specialist – E-commerce, Social Media, Mobile, SEO, SEM, & PPC – Available for Consulting and Speaking Engagements
Why you should follow: Extensive digital/on-line marketing B2B and B2C experience including in-depth knowledge of major digital targeting platforms. Proven practitioner of Content Marketing, SEO, SEM, Pay-Per-Click, On-Line Display, On-Line Behavioral Marketing, Blogging, Social Marketing, and Reputation Management. Other skills: Conversion Optimization, Web Analytics, Project Management, Product Management, Web Interactive Design, Mobile Marketing, SMS, International Business, Sales, & Sales Management.
Bio: Digital Communicator | Social Media | Video | SEM | Mobile | PR | Art | Dance lover | Global Partner Communications Manager HDSCorp | 100% my views
Why you should follow: As a global marketing communications professional with over 10 years experience building brands through traditional and non-traditional media channels, and 8 years specifically focused on social media, Carla has spoken, presented, and co-facilitated at both Stanford University and Berkeley’s Haas School of Business on a variety of digital marketing topics.
@senginepeople | Teach SEO at Durham College | Research your own experience, absorb what is useful, reject what is useless, add what is essentially your own
Why you should follow: Craig is a Professor of Search Engine Optimization (SEO) at Durham College where students develop an understanding of how search engines work and the necessary elements needed for optimizing a website’s ranking. This includes an understanding of algorithms used by the major search engines. Emphasis is on key elements of ‘On Page’ optimization to determine cues to search engines on relevance, as well as the ‘Off Page’ processes for link building and broader elements for ranking sites.
Why you should follow: He has over 30 years of business experience as a Fortune 500 marketing executive and management consultant. He has local, national, and international perspectives and insights. Now living and working on the island of Kauai in Hawaii, he previously has had global marketing executive responsibilities and has lived and worked in Europe as well as the U.S. He holds an M.B.A. degree from London Business School (U.K.) and a B.S. in Computer Science from the University of Iowa.
Bio: mom. marketer. relentless optimist.
Why you should follow: One of Ad Age’s Women to Watch in 2007, she has also served as a board member of the Association of National Advertisers, is an inductee to the American Advertising Federation’s Advertising Hall of Achievement and recieved a Matrix Award from New York Women in Communications in 2014. DDB Worldwide recently made this Coca-Cola veteran the president and CEO of their North America division.
Bio: VP, Global Mktg for Payless ShoeSource. Forbes Top 100 Marketing Minds. CASA Board Member. Views = own. One book for any parent buff.ly/1JJwAPF
Why you should follow: Charles Pascalar is an accomplished and insightful marketer, speaker, and writer. He has achieved success in many fields including a professional sports team championship, TV and radio appearances, leading a nationally recognized, retail marketing department.
Bio: Chief Digital Officer, McDonald’s. ex-leader at Amazon, Yahoo and AOL. Previously start-up CEO/Founder.
Why you should follow: After working exclusively at pure play tech companies (Amazon, Yahoo, AOL), he joined McDonald’s to help define a vision for this iconic brand that is re-imagined by the power of digital and technology. He works for the McDonald’s CEO and sits as part of the global leadership team. Previously, he helped pioneer and disrupt at Amazon working in Kindle.
Bio: Social Marketer & Strategist, Foodie, Traveler, Modern Momma, Denverite… Tweet prolifically for my day job, so enjoy just a few of the personal tidbits here.
Why you should follow: Marcie is a Marketing & Social Media Strategist at ICUC Social. Basically, Marcie operates social media for some of the biggest brands in the world and still goes home and tweets. This twitter account is her personal one, offering an important reprieve through the noise of brand-focused engagement. It really puts real life use-cases of social media management into perspective.
Bio: Sr Marketing Executive, TEDx, Digital Technologist, Marketing Maven (B2B & B2C), Web Analytics User, eCommerce Junkie, Tech Geek & Dog Lover. Opinions are mine.
Why you should follow: Tonya has been an executive and advisor for both start-ups and multi-billion dollar companies. She has found that companies that succeed are highly responsive…responsive to customers, responsive to employees. Social, mobile, big data and cloud technologies will enable deeper customer insight and engagement, and Tonya is on the right track.
Why you should follow: “He is currently the Sr. Director, Mobile, Social, Content & Performance Marketing at Walgreens. In this role, he is responsible for leading, defining and executing the company’s mobile, social and content strategy, in addition to driving the organization’s approach in SEO, SEM and Affiliate marketing. His role spans across the entire Walgreens brand portfolio, including Duane Reade and the Drugstore.com businesses.”
Bio: Social media beatnik. Boater. Blogger. Marketer. Guitar strummer. Father. Husband. Optimist. Writer. Director of Social Analytics @ US Bank. Opinions are my own
Why you should follow: Troy is a digital-savvy marketing professional and “social media beatnik” with nearly two decades of marketing experience. He blogs often at http://www.socialmeteor.com about his marketing successes (mostly).
Why you should follow: Pam Moore is the founder, CEO and partner of Marketing Nutz, a Social Media, Digital Marketing, Experiential Branding Agency. Marketing Nutz is a full-service social business, experiential brand, conversion optimization agency located sunny Orlando, Florida serving clients all over the globe.
Bio: Founder of funnls.co marketing consultant for companies you know and some you don’t.
Why you should follow: Charlie is Funnls, a consultancy which develops online marketing strategies. He help customers find a business online, improves website performance, improves SEO, manages social media, and designs PPC campaigns. Follow on twitter for the best SEO tips out there.