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Vitals – an online resource that aims to connect patients and doctors through listings, reviews, and ratings – is one of the largest health sites in the world. Here’s one of the reasons why: Vitals’ collection of doctor ratings and reviews is considered by patients and consumers as one of the most useful and trustworthy. Founded in 2007 by Mitchel Rothschild and Todd Rosengart, Vitals has since grown its user base to 13 million consumers each month.

In a blog post, Rothschild discusses how Vitals is able to build an online doctor rating and review system that people trust.

Reviews have to be helpful

The first point involves collecting reviews that are helpful. And by that he means they’re moderated well enough to be constructive. “It’s not that reviews can’t be negative,” Rothschild writes, “but it doesn’t help anyone when a person has an axe to grind and takes to review sites like Vitals. So, moderation policies need to be legitimate, not restrictive.”

While doctors occasionally complain about the ratings and reviews they receive on Vitals, this isn’t the sole basis for the site to pull down reviews. On the other hand, Vitals doesn’t tolerate racist or derogatory reviews: those, in other words, that aren’t helpful, and are designed simply to attack.

(Check out: “Managing Reviews and Measuring Patient Satisfaction Levels: 5 Great Tips for Hospitals”)

The anonymity of reviews is protected 

It’s worth noting that Vitals has been criticized for allowing users to post ratings and reviews of doctors anonymously. But Rothschild explains that there’s a reason behind this. “Because one’s health is often private and not talked about publicly, Vitals made the decision to protect anonymity in our reviews.”

He adds: “On Vitals, reviewers remain as anonymous as a diner or traveler leaving a Yelp review.”

The higher the volume, the more valuable the reviews 

Vitals takes pride in having collected more doctor reviews than any other site. “Consumers are savvy enough to look for patterns in a review,” Rothschild asserts. “They know that if there is one bad review among ten positive reviews, it is probably an outlier.”

Thanks to sites like Vitals, more and more consumers are turning to review sites to find health information. Online doctor ratings and reviews have also, in a way, become a more reliable measure of patient satisfaction, by which consumers and patients can share and read about individual experiences with medical professionals.

Looking for a solution to help you monitor reputation, centralize doctor reviews, and measure patient satisfaction? Check out ReviewTrackers, an online reputation management platform designed for professionals and organizations in the healthcare and medical sector. Request a free demo today to find out why our clients love us!

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Linda Dempsey

    I would like to say what a wonderful doctor Clifford Baker, (an orthopedic pain management facilitator in Sun City Az.), is. He is very attentive and listens to his patients. He is very gentle and makes sure that all clients are treated with the utmost care. I have never, ever had cause to doubt his professionalism and skills. He is the kind of doctor that patients seek out, but rarely find.

  2. WilmaP

    #Linda Dempsey. I don’t think that this is the right place to say such a wonderful things about your doctor. That is why there are sites like where you can comment and review the doctor who treated you.
    And for being anonymous on such sites is the right thing. Not everybody would like to discover what kind of problems or diseases they have. They just want to share their opinion and thought on a certain doctor who’s been treating them. I am quite sure that the doctors for whom the review was about will know exactly which patience wrote the review. The rest should be confidential and there is no reason not be.